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Show Results For
- All HBS Web
(5,096)
- People (8)
- News (1,260)
- Research (3,065)
- Events (24)
- Multimedia (26)
- Faculty Publications (1,657)
- 14 Jan 2020
- Research & Ideas
The Business Case for Becoming a Jack-of-All-Trades
stuff, then having some generalists to bring new ideas into the organization and say, ‘Here’s a thing that’s going on in aeronautics that might be interesting to what you are doing in biotech,’ might be helpful. Of course, you’d still... View Details
Keywords: by Michael Blanding
- November 2008 (Revised February 2009)
- Case
Omron: Sensing Society
By: Rosabeth M. Kanter and Ethan S Bernstein
"Leading profitable growth is only part of the goal. We cannot live without breathing, but we do not live in order to take a breath,” said Omron's President and CEO, Hisao Sakuta, in 2008. Omron, a $7B global supplier of sensors, control system components, advanced... View Details
- 2008
- Book
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
By: Gerald Zaltman and Lindsay Zaltman
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a... View Details
Keywords: Advertising Campaigns; Nonverbal Communication; Customer Satisfaction; Books; Marketing Strategy; Product Launch; Consumer Behavior; Failure; Nonprofit Organizations; Behavior; Emotions
Zaltman, Gerald, and Lindsay Zaltman. Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers. Harvard Business School Press, 2008.
- 09 Oct 2018
- First Look
New Research and Ideas, October 9, 2018
press Compensation & Benefits Review Winning the War for Talent: Modern Motivational Methods for Attracting and Retaining Employees By: Thibault-Landry, Anais, Allan Schweyer, and Ashley V. Whillans Abstract—Given the struggle that many View Details
Keywords: Dina Gerdeman
- 01 Mar 2004
- News
Derek Ferguson
Music, a retailer based in the Midwest. “Its biggest profit drivers were rap and hip-hop,” he remarks. “I remember thinking that there was a real opportunity to cater more directly to that customer base.” To learn more about the business,... View Details
- 02 Apr 2001
- Research & Ideas
Not All M&As Are Alike—and That Matters
geographically by rolling up other companies in adjacent territories. Usually, the operating unit remains local if the relationship with local customers is important. What the acquiring company brings is some combination of lower... View Details
Keywords: by Joseph L. Bower
- 26 Jun 2018
- First Look
New Research and Ideas, June 26, 2018
evidence to challenge a common misperception about internalization theory. The theory has often been criticized for maintaining that it assumes a hierarchically organized MNE based on knowledge flowing from the home country. This is not... View Details
Keywords: Dina Gerdeman
- 24 Mar 2015
- First Look
First Look: March 24
Google's prominent placement of its Flight Search service increased the clicks on paid advertising listings by more than half while decreasing the clicks on organic search listings by about the same quantity. This effect appears to result... View Details
Keywords: Sean Silverthorne
- January 2025
- Case
GE Appliances 2025: Energizing Change
By: Rosabeth Moss Kanter and Jacob A. Small
At the turn of 2025, Kevin Nolan, CEO of GE Appliances following its acquisition by Chinese appliance giant Haier in 2016, is reviewing progress toward his net zero carbon vision for homes, which would otherwise exacerbate the global warming climate crisis. An... View Details
Keywords: Mergers and Acquisitions; Transformation; Climate Change; Environmental Sustainability; Technological Innovation; Leading Change; Product Development; Organizational Culture
Kanter, Rosabeth Moss, and Jacob A. Small. "GE Appliances 2025: Energizing Change." Harvard Business School Case 325-089, January 2025.
- 18 Aug 2009
- First Look
First Look: August 18
that seeks to improve society by identifying and supporting social entrepreneurs who launch organizations to attack some of the world's most difficult problems. After turning Echoing Green around and re-building an View Details
Keywords: Martha Lagace
- 01 Dec 2022
- News
My First Job
work. I also learned that spending an hour talking to your girlfriend on the company phone when the boss is trying to call in is a quick way to get seriously reprimanded. Kwinters customers had two options: a ready-made steamed dog or a... View Details
- 08 Nov 2011
- First Look
First Look: Nov. 8
Abstract In many service industries, companies compete with each other on the basis of the waiting time their customers experience, along with other strategic instruments such as the price they charge for their service. The objective of... View Details
Keywords: Sean Silverthorne
- 15 Oct 2007
- Research & Ideas
Businesses Beware: The World Is Not Flat
popular then, the globalization of markets (rather than production), because customers everywhere were supposed to increasingly want the same products and services. As a result, Goizueta embarked on a strategy that involved View Details
Keywords: by Martha Lagace
- 03 Jul 2008
- What Do You Think?
Are Followers About to Get Their Due?
difference between a great leader and a great follower in the business world is the opportunities they have had to better themselves." Eric Johnson Wildbear concurred, saying that "Followership ends up being the same as leadership, only from a different... View Details
Keywords: by Jim Heskett
- Web
Launching Tech Ventures | HBS Online
proficient in English, and committed to learning and engaging with fellow participants throughout the course. Learn about bringing this course to your organization . Learner Stories 91% Gained Deeper Expertise in Specific Areas The course... View Details
- 08 Mar 2022
- Blog Post
Recalling My First Cold Call: A Conversation with Second-Year Students
logic-and-analysis backed argument. In my next role I’ll be consulting for senior or executive leaders—they will have many questions and I must have organized answers. With the case method I have been exposed to different disciplines in... View Details
- 22 Feb 2022
- News
A World of Difference
understand what to do. For organizations that want to change, it’s completely accessible. You see both the capability and the motivation, whereas before maybe you had the motivation but not the capability. And now the business case for... View Details
Keywords: Jen McFarland Flint
- 03 Oct 2007
- Research & Ideas
Dealing with the ‘Irrational’ Negotiator
consortium of nonprofit organizations whose mission it was to lobby for an increase in food aid to disadvantaged countries! What explains such seemingly irrational and self-defeating behavior? Why would this group oppose legislation that... View Details
Keywords: by Deepak Malhotra & Max H. Bazerman
- 19 May 2022
- Blog Post
HKS Policy Analysis Exercise Showcase
consultant to a public or nonprofit sector organization and develop solutions to a policy or management issue. Students and their clients work together to define specific issues, design research strategies, gather data, formulate and... View Details
- 01 Dec 2022
- News
Full Court Press
decades thereafter, the NBA’s activity on the continent focused on grassroots development. Its international Basketball Without Borders program, which launched in Africa in 2003, featured athletic development and training as well as... View Details
Keywords: Dan Morrell