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  • September 1999 (Revised July 2006)
  • Case

Juice Guys (A)

By: Joseph B. Lassiter III, Sharon Lee Fox and Cynthia Rushmore Kuechle
The case explores who the customers are for a new beverage product, their desires as customers for this product, and their desires when ordering this product from a local specialty store location. View Details
Keywords: Entrepreneurship; Product Launch; Product Positioning; Customer Relationship Management; Consumer Behavior; Commercialization; Customer Satisfaction; Food and Beverage Industry
Related
  • 01 Mar 2011
  • News

Faculty Research Online

Seven Strategy Questions: A Simple Approach for Better Execution In his new book, Seven Strategy Questions, Charles M. Williams Professor of Business Administration Robert Simons explains how managers can identify holes in their planning... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 28 Apr 2016
  • Blog Post

3 Concerns I Had about HBS

of you who are still struggling with the decision, it can be helpful to hear how others dealt with their concerns.  There were three major concerns I had about attending HBS:  1: The case method wouldn’t allow me to focus on my interests... View Details
  • Web

Sarah Wong Archives | Social Enterprise

Impact Measurement Inclusive Finance International Development K-12 Education Leadership Fellows Leadership in Challenging Times MBA Programs Microfinance Non Profit Management Nonprofit Supportive Services Public Sector Public-Private... View Details
  • Web

Bethany vanderWalde Archives | Social Enterprise

Impact Measurement Inclusive Finance International Development K-12 Education Leadership Fellows Leadership in Challenging Times MBA Programs Microfinance Non Profit Management Nonprofit Supportive Services Public Sector Public-Private... View Details
  • 01 Jun 2022
  • News

Empowering Entrepreneurially Minded Students

people to help you in areas, work with resource providers, and so forth. So, there’s a natural dovetailing between HBS’s focus on general management and entrepreneurship. Even if students are not going to... View Details
Keywords: Jennifer Gillespie
  • 01 Oct 1999
  • News

New Releases

business, obtaining venture capital, managing growth, handling bankruptcy, and starting a nonprofit venture. The pieces focus on the skills and abilities one must master to fill the entrepreneurial role,... View Details
  • 01 Jun 2005
  • News

Transforming the IRS

over the next five years transformed almost every aspect of the sprawling agency, from its antiquated IT systems to its internal management structures. Many Unhappy Returns (HBS Press, 2005) is his insider account of a mission that seemed... View Details
Keywords: Ann Cullen; IRS; Many Unhappy Returns; reform; Executive, Legislative, and Other General Government Support; Government
  • 01 Jun 2009
  • News

Magician Turns HBS Upside Down

a performance by Jason Randal, one of the world’s greatest magicians, he knew he had to get Randal to speak to students in his Managing Innovation elective course. “One theme of the course is the role of individual innovators and the... View Details
Keywords: magic; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • Web

Print View - Course Catalog

https://www.hbs.edu/faculty/Pages/profile.aspx?facId=936677 Dianne Ledingham HBS ’90 – Executive Fellow https://www.linkedin.com/in/dianneledingham/ Ed Boyajian HBS ’90 – Executive Fellow https://www.linkedin.com/in/edboyajian/ Overview: B2B Sales and Distribution will... View Details
  • 01 Dec 2019
  • News

Shaping Leaders Who Understand Business and the Environment

Michael Toffel, the Senator John Heinz Professor of Environmental Management and chair of the Business and Environment Initiative Five years ago, as George Serafeim recalls, if he had walked into the classroom on the first day and... View Details
Keywords: April White
  • Web

Margaret Busse Archives | Social Enterprise

Impact Measurement Inclusive Finance International Development K-12 Education Leadership Fellows Leadership in Challenging Times MBA Programs Microfinance Non Profit Management Nonprofit Supportive Services Public Sector Public-Private... View Details
  • 01 Apr 1996
  • News

New Releases

materials in their own training and development programs, focus on products covering key topics such as communication skills, change management, customer service, diversity, innovation, leadership, quality, sexual harassment, strategy,... View Details
  • Web

Yael Gilboa Archives | Social Enterprise

Impact Measurement Inclusive Finance International Development K-12 Education Leadership Fellows Leadership in Challenging Times MBA Programs Microfinance Non Profit Management Nonprofit Supportive Services Public Sector Public-Private... View Details
  • Web

Verdell Walker Archives | Social Enterprise

Impact Measurement Inclusive Finance International Development K-12 Education Leadership Fellows Leadership in Challenging Times MBA Programs Microfinance Non Profit Management Nonprofit Supportive Services Public Sector Public-Private... View Details
  • Web

Shridhar Venkat Archives | Social Enterprise

Impact Measurement Inclusive Finance International Development K-12 Education Leadership Fellows Leadership in Challenging Times MBA Programs Microfinance Non Profit Management Nonprofit Supportive Services Public Sector Public-Private... View Details
  • Web

Sara Gentile Archives | Social Enterprise

Impact Measurement Inclusive Finance International Development K-12 Education Leadership Fellows Leadership in Challenging Times MBA Programs Microfinance Non Profit Management Nonprofit Supportive Services Public Sector Public-Private... View Details
  • Web

Portia Ballard Espy Archives | Social Enterprise

Impact Measurement Inclusive Finance International Development K-12 Education Leadership Fellows Leadership in Challenging Times MBA Programs Microfinance Non Profit Management Nonprofit Supportive Services Public Sector Public-Private... View Details
  • Web

Michael Chu Archives | Social Enterprise

Impact Measurement Inclusive Finance International Development K-12 Education Leadership Fellows Leadership in Challenging Times MBA Programs Microfinance Non Profit Management Nonprofit Supportive Services Public Sector Public-Private... View Details
  • Web

Kevin Barenblat Archives | Social Enterprise

Impact Measurement Inclusive Finance International Development K-12 Education Leadership Fellows Leadership in Challenging Times MBA Programs Microfinance Non Profit Management Nonprofit Supportive Services Public Sector Public-Private... View Details