Publications

29 Oct 2014
Research & Ideas

Inventing Products is Less Valuable Than Inventing Ideas

more important than the physical aspect." “Companies don't fully exploit the latest ideas that their product has created” In a paper published last year in the Academy of Management Review called "The Second Face of... View Details

Keywords: by Michael Blanding; Technology

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Who Gets that Opportunity Right Out of Business School | Social Enterprise | Harvard Business School

manager recommended that she read an HBS case study about how the Sesame Workshop CEO, Jeff Dunn... An Emerging Entrepreneur Patricio Bichara 2015 Patricio “Pato” Bichara (MBA 2015) learned something important in the summer between his... View Details

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Lia Parker-Belfer Archives | Social Enterprise

Impact Measurement Inclusive Finance International Development K-12 Education Leadership Fellows Leadership in Challenging Times MBA Programs Microfinance Non Profit Management Nonprofit Supportive Services Public Sector Public-Private... View Details

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Amelia Angella Archives | Social Enterprise

Impact Measurement Inclusive Finance International Development K-12 Education Leadership Fellows Leadership in Challenging Times MBA Programs Microfinance Non Profit Management Nonprofit Supportive Services Public Sector Public-Private... View Details

22 Jul 2002
Research & Ideas

How Business Strategy Tamed the “Invisible Hand”

began to emerge, first in the United States and then in Europe: the vertically integrated, multidivisional (or "M-form") corporation that made large investments in manufacturing and marketing and in management hierarchies to... View Details

Keywords: by Pankaj Ghemawat

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Digital Marketing & AI Workshop - Course Catalog

format. Career Focus Over the past 25 years, digital marketing and data have transformed how brands are built and scaled. This course equips students with practical, hands-on strategies for growing a digital presence, deploying analytics,... View Details

01 Dec 2018
News

Hard Choices

Business schools have sometimes taught that shareholder-value maximization is the holy grail, the sole proper focus of corporate managements. So I ask, should managements be focused solely on a company’s... View Details

Keywords: Seth Klarman (MBA 1982)

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Blog | Social Enterprise | Harvard Business School

Impact Measurement Inclusive Finance International Development K-12 Education Leadership Fellows Leadership in Challenging Times MBA Programs Microfinance Non Profit Management Nonprofit Supportive Services Public Sector Public-Private... View Details

01 Jun 2004
News

Greenhill Family Gift Enhances Global Research

HBS has long been a global leader in shaping the practice of management education and research. HBS faculty have helped establish some of the world’s leading business schools. More recently, the School’s global research centers have... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

February 1996
Case

Chadwick, Inc.: The Balanced Scorecard (Abridged)

By: Robert S. Kaplan

The pharmaceutical division of a diversified company has been asked to develop a Balanced Scorecard. Research and development projects take about ten years to bring a new product to the marketplace and the division depends on good relations and active feedback from its... View Details

Keywords: Balanced Scorecard; Research and Development; Product Launch; Commercialization; Consumer Behavior; Customer Focus and Relationships; Performance Evaluation; Pharmaceutical Industry

September 2010 (Revised January 2012)
Case

Emergia: Driving Profitability on Help Desk Contracts

Emergia wants to keep its customer happy with its contact center service, but the margins on the help desk contract are dangerously low. Can Miguel Neira, the COO, increase margins while preserving the customer relationship? View Details

Keywords: Customer Relationship Management; Customer Satisfaction; Profit; Job Cuts and Outsourcing; Management Analysis, Tools, and Techniques; Service Operations; Performance Capacity; Performance Evaluation; Mathematical Methods; Service Industry

February 1999
Case

Lifeline Systems, Inc. (B)

By: H. Kent Bowen and Marilyn Matis

In 1997, Lifeline Systems continues to grow its service business to $32 million, 56% of the company's total revenues. More local hospital Lifeline programs turn over their monitoring service to Lifeline Central, expanding the company's subscriber base by 30%. The... View Details

Keywords: Health Care and Treatment; Information Technology; Expansion; Cost Management; Growth and Development Strategy; Partners and Partnerships; Change; Customer Relationship Management; Service Operations; Age; Investment; Health Industry; Technology Industry; Cambridge; Boston

01 Oct 2002
News

Ann M. Fudge

When Ann Fudge was pursuing her MBA at HBS, she used her one-hour commute to Soldiers Field to shift gears from being the busy mother of two toddlers to a focused student handling cold calls with aplomb. Fudge managed her roles as wife,... View Details

April 2008
Exercise

Exercise: Customer-Operator Letter Writing

By: Frances X. Frei

The exercise involves having students write letters to an organization of their choice describing their operating experience at a detailed level. The companies' responses are paired with the students' letters and the entire collection is made available to the class.... View Details

Keywords: Customer Relationship Management; Customer Satisfaction; Customer Value and Value Chain; Knowledge Sharing; Knowledge Use and Leverage; Performance Improvement

December 2006 (Revised October 2016)
Case

eClinicalWorks: The Paths to Growth

By: Robert F. Higgins and Mark Rennella

In January 2006, eClinicalWorks (eCW) had an acquisition opportunity that could fundamentally change the way they had done business since the inception of the company in 1999. eClinicalWorks was a privately run business in the healthcare information technology field... View Details

Keywords: Young Companies; Strategic Revelation; Strategy And Execution; Strategy Development; Strategy And Leadership; Financing Strategy; Financing Risk; Financing; Expansion; Business Growth and Maturation; Organizational Culture; Financing and Loans; Customer Focus and Relationships; Acquisition; Growth and Development Strategy; Information Technology Industry; Health Industry; Massachusetts