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  • All HBS Web  (4,943)
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    • Research  (2,915)
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  • November 2006 (Revised February 2007)
  • Case

Microsoft Xbox: Changing the Game?

By: Andrei Hagiu
In September 1999, the Microsoft Xbox team was wondering which strategic choices would give it the best chance against the upcoming Sony PlayStation 2. Initially called "Project Midway" within Microsoft, the console project was intended to counter the perceived threat... View Details
Keywords: Customers; Recruitment; Leadership; Management Teams; Multi-Sided Platforms; Two-Sided Platforms; Production; Strategy; Competition; Expansion; Video Game Industry; Texas
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Hagiu, Andrei. "Microsoft Xbox: Changing the Game?" Harvard Business School Case 707-501, November 2006. (Revised February 2007.)
  • 2011
  • Chapter

How Does Simplified Disclosure Affect Individuals' Mutual Fund Choices?

By: John Beshears, James J. Choi, David Laibson and Brigitte C. Madrian
We use an experiment to estimate the effect of the SEC's Summary Prospectus, which simplifies mutual fund disclosure. Our subjects chose an equity portfolio and a bond portfolio. Subjects received either statutory prospectuses or Summary Prospectuses. We find no... View Details
Keywords: Information; Corporate Disclosure; Decision Choices and Conditions; Consumer Behavior; Retirement; Personal Finance; Investment Funds; Microeconomics
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Beshears, John, James J. Choi, David Laibson, and Brigitte C. Madrian. "How Does Simplified Disclosure Affect Individuals' Mutual Fund Choices?" In Explorations in the Economics of Aging, edited by David A. Wise, 75–96. Chicago: University of Chicago Press, 2011.
  • December 1978 (Revised January 1986)
  • Case

Pepsi-Cola (A)

By: Walter J. Salmon and Steven R. Palesy
Combining aspects of a functionally organized marketing management system, with a franchised channel of distribution network. Focuses on extending an innovative promotional program to a market where competitive conditions differ. View Details
Keywords: Innovation Strategy; Management; Marketing; Marketing Reference Programs; Network Effects; Distribution; Organizational Design; Franchise Ownership; Competition; Food and Beverage Industry
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Salmon, Walter J., and Steven R. Palesy. "Pepsi-Cola (A)." Harvard Business School Case 579-108, December 1978. (Revised January 1986.)
  • 30 Apr 2008
  • Sharpening Your Skills

Sharpening Your Skills: Brand Management

Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions To Be Answered Does branding work for business-to-business marketing? Can individuals... View Details
Keywords: by Staff; Sports; Publishing; Auto
  • 22 Jul 2020
  • Blog Post

Why We Started the HBS Black Investment Club

institutional racism to become so entrenched in American life. Although the past few months have been difficult on myself and other members of the Black community, I am cautiously optimistic that the BLM movement can create lasting and... View Details
  • August 1985 (Revised November 1987)
  • Background Note

Videogame Design Process

The videogame industry grew explosively in the early 1980s. It is an example of a business which is highly dependent on the efforts of creative people. Videogame companies have shown a wide variation in their approach to managing creative resources, seen in such terms... View Details
Keywords: Management; Creativity; Video Game Industry
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Kao, John J. "Videogame Design Process." Harvard Business School Background Note 486-012, August 1985. (Revised November 1987.)
  • March 2011
  • Article

Do Sell-Side Stock Analysts Exhibit Escalation of Commitment?

By: John Beshears and Katherine L. Milkman
This paper presents evidence that when an analyst makes an out-of-consensus forecast of a company's quarterly earnings that turns out to be incorrect, she escalates her commitment to maintaining an out-of-consensus view on the company. Relative to an analyst who was... View Details
Keywords: Escalation Of Commitment; Stock Market; Updating; Behavioral Economics; Motivation and Incentives; Behavior; Consumer Behavior; Financial Markets; Forecasting and Prediction
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Beshears, John, and Katherine L. Milkman. "Do Sell-Side Stock Analysts Exhibit Escalation of Commitment?" Journal of Economic Behavior & Organization 77, no. 3 (March 2011): 304–317.
  • Profile

Jeremy Andrus

brands are globally consistent, but they’re locally relevant. We have to build and create demand and bring a message that is relevant in Shanghai, Panama, South Africa, Europe, or wherever. The United States is View Details
Keywords: Entrepreneurship; Consumer Products; Entertainment / Media
  • 06 Mar 2020
  • Working Paper Summaries

Consumer Protection in an Online World: An Analysis of Occupational Licensing

Keywords: by Chiara Farronato, Andrey Fradkin, Bradley Larsen, and Erik Brynjolfsson; Service
  • 10 Jul 2000
  • Research & Ideas

The State of the Markets

High on every agenda as well, of course, is the use and impact of technology, and that was the focus of a Global Alumni Conference session hosted by HBS professor Richard Nolan. Titled "Technology and the Future of the Financial... View Details
Keywords: by James E. Aisner
  • 2007
  • Working Paper

Mental Accounting and Small Windfalls: Evidence from an Online Grocer

By: Katherine L. Milkman, John Beshears, Todd Rogers and Max H. Bazerman
We study the effect of small windfalls on consumer spending decisions by examining the purchasing behavior of a sample of online grocery shoppers over the course of a year. We compare the purchases customers make when redeeming a $10-off coupon they received from their... View Details
Keywords: Spending; Consumer Behavior; Mathematical Methods; Food and Beverage Industry; Retail Industry
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Milkman, Katherine L., John Beshears, Todd Rogers, and Max H. Bazerman. "Mental Accounting and Small Windfalls: Evidence from an Online Grocer." Harvard Business School Working Paper, No. 08-024, September 2007. (Revised March 2008.)
  • 19 Nov 2013
  • First Look

First Look: November 19

  Publications August 2013 American Economic Journal: Macroeconomics Accounting for Crises By: Nagar, Venky, and Gwen Yu Abstract—We provide one of the first empirical evidence consistent with recent macro global-game crisis models, which... View Details
Keywords: Sean Silverthorne
  • March 2006
  • Background Note

Customer-Introduced Variability in Service Operations

By: Frances X. Frei
Presents a typology of customer-introduced variability and offers guidance on how to manage each type. Central to the ideas developed is how to mitigate the effects of the apparent trade-off between reducing variability and diminishing the service experience or... View Details
Keywords: Customers; Six Sigma; Consumer Behavior; Service Operations; Performance Efficiency
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Frei, Frances X. "Customer-Introduced Variability in Service Operations." Harvard Business School Background Note 606-063, March 2006.
  • 30 Aug 2016
  • First Look

August 30, 2016

unconditional compensation in the form of reciprocity to be effective at improving sales force performance only when given as a delayed reward of which the effectiveness decreases with repeated exposure. We also find heterogeneity in the impact of compensation View Details
Keywords: Carmen Nobel
  • 24 Jul 2014
  • Op-Ed

Reform Tax Law to Keep US Firms at Home

along partisan lines, from overhauling the US corporate tax to punishing companies who choose to move elsewhere. On July 22, 2014, Mihir A. Desai, Miuzho Financial Group Professor of Finance at Harvard Business School, testified before... View Details
Keywords: by Mihir Desai; Pharmaceutical
  • 17 Nov 2015
  • Lessons from the Classroom

How Activist Investors Became Respectable

(Editor's Note. Carl Icahn is in the news again. On Monday, SEC filings revealed the militant investor has sold his entire stake in eBay, after successfully pushing the company to spin off its PayPal operation. Harvard Business School... View Details
Keywords: by Joseph Fuller; Financial Services; Banking
  • 04 Jan 2021
  • Working Paper Summaries

The Twofold Effect of Customer Retention in Freemium Settings

Keywords: by Eva Ascarza, Oded Netzer, and Julian Runge; Video Game; Video Game
  • 06 Nov 2018
  • First Look

New Research and Ideas, November 6, 2018

forthcoming Management Science Patent Trolls: Evidence from Targeted Firms By: Cohen, Lauren, Umit Gurun, and Scott Duke Kominers Abstract—We provide the first large-sample evidence on the behavior and impact of nonpracticing entities... View Details
Keywords: Dina Gerdeman
  • 2024
  • Working Paper

Navigating Software Vulnerabilities: Eighteen Years of Evidence from Medium and Large U.S. Organizations

By: Raviv Murciano-Goroff, Ran Zhuo and Shane Greenstein
How prevalent are severe software vulnerabilities, how fast do software users respond to the availability of secure versions, and what determines the variance in the installation distribution? Using the largest dataset ever assembled on user updates, tracking server... View Details
Keywords: Cybersecurity; Applications and Software; Technology Adoption; Consumer Behavior
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Murciano-Goroff, Raviv, Ran Zhuo, and Shane Greenstein. "Navigating Software Vulnerabilities: Eighteen Years of Evidence from Medium and Large U.S. Organizations." NBER Working Paper Series, No. 32696, July 2024.
  • 18 Apr 2005
  • Research & Ideas

Prosper with Multi-Channel Retailing

experience on the Internet. The site is set up for e-commerce, but the company views it more as a way to build its brand: Customers can download video clips, watch footage of extreme sports, or learn about... View Details
Keywords: by Julie Jette; Consumer Products; Retail
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