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  • 28 Jan 2015
  • Research & Ideas

Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections

neutral customers to become customers, mass advertising is the way to go. If you have a limited sales force, then you could possibly put out some negative ads against competitors, as PACs do." View Details
Keywords: by Dina Gerdeman
  • 15 Oct 2013
  • First Look

First Look: October 15

cost of excess inventory. Investors, lenders, and suppliers interpret this statistic for signs of the retailer's health, future sales prospects, and impending costs. While prior research on inventory has typically focused primarily on the... View Details
Keywords: Sean Silverthorne
  • 30 Aug 2004
  • Research & Ideas

Mapping Your Board’s Effectiveness

the customer perspective section describes how to generate sales and loyalty from targeted customers. The financial and customer perspectives illustrate the desired outcomes from the strategy. How does the organization create these... View Details
Keywords: by Robert S. Kaplan
  • 12 Oct 1999
  • Research & Ideas

Media Metamorphosis: Advertising in the Technology Age

sales promotion. These substitutes compete directly with traditional media for advertisers' marketing dollars. Similarly, mergers between media providers and content suppliers such as news and entertainment programming also influence... View Details
Keywords: by Peter K. Jacobs; Advertising
  • 04 Aug 2021
  • Research & Ideas

Worried About the Great Resignation? Be a Good Company to Come From

firms and created its own incubator. This includes a monthly competition where employees can submit business proposals and the winner receives funding and other company resources. The company also hosts an annual competition to identify best practices in all areas of... View Details
Keywords: by Sandra J. Sucher and Shalene Gupta
  • 07 Jun 2011
  • First Look

First Look: June 7

born in Argentina in 2003 to provide software services to established companies in the developed world. After reaching sales of $57 million in 2010, the company ponders its next steps to achieve $500 million in revenues by 2015. Purchase... View Details
Keywords: Sean Silverthorne
  • 23 Nov 2010
  • First Look

First Look: November 23

Abstract Because the market for online advertising is both new and fast-changing, participants experiment with all manner of variations. Should an advertiser's payment reflect the number of times an ad was shown, the number of times it was clicked, the number of View Details
Keywords: Sean Silverthorne
  • 08 Sep 2003
  • Research & Ideas

A Bold Proposal for Investment Reform

vision is that it will be an independent, nonprofit organization deriving its funding either from foundation or government grants, or from the sale of its information. Q: The typical U.S. investor is more informed about financial markets... View Details
Keywords: by Ann Cullen; Financial Services
  • 15 Oct 2008
  • First Look

First Look: October 15, 2008

Jorge Redmond, CEO of Chocolates El Rey, called a meeting with senior management to discuss the company's growth strategy. A relatively small firm with sales of around $14 million, El Rey produced top quality chocolate made with single... View Details
Keywords: Martha Lagace
  • 25 Mar 2013
  • Research & Ideas

How Chapter 11 Saved the US Economy

More recently, Section 363 sales played a key role in some of the largest and most complex bankruptcies of the financial crisis, including General Motors and Lehman Brothers. “The amount of debt that needed to be restructured posed a... View Details
Keywords: by Kim Girard; Financial Services
  • 27 Jul 2011
  • Research & Ideas

Customer Loyalty Programs That Work

consumer." The Personal Book software program is one tool that helps Nordstrom's sales staff do this. In it, they can record personal information about their customers, including size and color preferences, birthdays and... View Details
Keywords: by Maggie Starvish; Retail
  • 10 Apr 2006
  • Research & Ideas

Lessons from the Browser Wars

simplified access to the online world, transforming the Internet from a communications vehicle for academics into a mass consumer phenomenon. At the same time, the growing usefulness of the Internet drove sales of personal computers off... View Details
Keywords: by Sara Grant; Computer; Consumer Products; Technology
  • 24 Apr 2018
  • First Look

First Look at New Research and Ideas, April 24, 2018

An Application to Shopping Mall Sales By: Chung, Doug J., Kyoungwon Seo, and Reo Song Abstract—We propose a Bayesian model of post-entry outcomes. Endogenous firm entries are modeled as a discrete game of complete information. The model... View Details
Keywords: Sean Silverthorne
  • 16 Dec 2002
  • Research & Ideas

Mentoring—Using the Voice of Experience

The thing about small organizations…is they are often in the process of constructing their strategy and that means that they may not be able to grow the people they have in those positions. The founder often doesn't live through the first stage to become the CEO.... View Details
Keywords: by Sean Silverthorne
  • February 2017
  • Supplement

JCDecaux, 2016: Global Leader ... Again

By: John R. Wells and Gabriel Ellsworth
In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place... View Details
Keywords: JCDecaux; Clear Channel Outdoor; OUTFRONT Media; Lamar Advertising Company; Jean-François Decaux; Jean-Charles Decaux; Outdoor Advertising; Street Furniture; Airports; Billboards; Bicycles; Digital Devices; Digital Marketing; Bidding; Advertising; Advertising Campaigns; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Model; Business Organization; Family Business; For-Profit Firms; Joint Ventures; Design; Price; Profit; Revenue; Geographic Location; Geographic Scope; Global Range; Globalization; Global Strategy; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Government Legislation; Business History; Human Resources; Laws and Statutes; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Marketing; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Demand and Consumers; Supply and Industry; Operations; Distribution; Infrastructure; Logistics; Product; Product Design; Production; Organizational Structure; Property; Public Ownership; Renting or Rental; Problems and Challenges; Business and Community Relations; Business and Government Relations; Family and Family Relationships; Sales; Situation or Environment; Luxury; Strategy; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Consolidation; Corporate Strategy; Customization and Personalization; Expansion; Segmentation; Mobile Technology; Wireless Technology; Air Transportation; Bicycle Transportation; Rail Transportation; Transportation Networks; Advertising Industry; France; Paris
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  • 05 Jul 2016
  • First Look

July 5, 2016

foods, leading to consolidation and causing sales to decline in 2010. With 150 years' experience in the industry, Nestlé had transformed into a nutrition, health, and wellness company and made its CSV strategy explicit in the early 21st... View Details
Keywords: Sean Silverthorne
  • 22 Sep 2014
  • Op-Ed

Online Banks Fill Funding Needs for Small Business

Kabbage and can be referred to as online balance sheet lenders. Their loans typically are short-term, less than nine months, and fund working capital and inventory purchases. Many of these loan products operate similarly to a merchant cash advance, with a fixed amount... View Details
Keywords: by Karen Mills; Banking; Financial Services
  • 17 Jan 2012
  • First Look

First Look: January 17

incentive pay. We contribute to this literature by analyzing all forms of incentive pay for several types of managerial positions and include additional measures of earnings manipulation-end-of-year excess sales and class action... View Details
Keywords: Sean Silverthorne
  • 21 Nov 2017
  • First Look

First Look at New Research and Ideas, November 21, 2017

selling season. As common in practice, we assume the demand function contains unknown parameters, which must be learned from sales data. In the presence of these unknown demand parameters, the retailer faces a tradeoff commonly referred... View Details
Keywords: Sean Silverthorne
  • 14 Aug 2007
  • First Look

First Look: August 14, 2007

shareholders? In the Johns Manville bankruptcy, shareholder equity was wiped out entirely. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=807090 WuXi PharmaTech Harvard Business School Case 806-003 WuXi Pharmatech has gone from zero... View Details
Keywords: Martha Lagace

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