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  • All HBS Web  (4,067)
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Show Results For

  • All HBS Web  (4,067)
    • People  (5)
    • News  (810)
    • Research  (2,689)
    • Events  (20)
    • Multimedia  (48)
  • Faculty Publications  (1,850)
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  • Web

Courses by Faculty - Course Catalog

Fraud (TAF) Accounting & Management Fall 2025 Q1 1.5 DJ DiDonna Avoiding Startup Failure Entrepreneurial Management Spring 2026 Q3Q4 3.0 Entrepreneurial Sales 101: Founder Selling Entrepreneurial Management Spring 2026 Q3 1.5 Launching... View Details
  • 01 Mar 2012
  • News

Shop Talk, Different Avenues

disruptive business model: an online site that requires customers to register, featuring flash sales of discounted luxury goods for men and women in categories including designer clothing, accessories, home goods, food and wine, and... View Details
Keywords: Julia Hanna; shopping; e-commerce; Clothing and Clothing Accessories Stores; Retail Trade
  • 06 Dec 2016
  • Working Paper Summaries

Assortment Rotation and the Value of Concealment

Keywords: by Kris Johnson Ferreira and Joel Goh; Retail
  • August 2018
  • Teaching Note

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes
Teaching Note for HBS No. 818-013. Magpie is a startup with a platform that allows publishers to natively tag the products discussed in their content and thus allows consumers to purchase those products without needing to leave that publisher’s web page. A key aspect... View Details
Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States
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Cespedes, Frank V. "Magpie: Developing and Using Buyer Personas." Harvard Business School Teaching Note 819-027, August 2018.
  • December 2000
  • Case

Daymon Associates

By: Ray A. Goldberg
How does a firm act as a coordinater between the food retailer and manufacturer and satisfy both? View Details
Keywords: Food; Globalized Markets and Industries; Distribution; Production; Sales; Relationships; Food and Beverage Industry
Citation
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Goldberg, Ray A. "Daymon Associates." Harvard Business School Case 901-010, December 2000.
  • June 2018 (Revised July 2018)
  • Teaching Note

Mark43

By: Thomas Eisenmann, Mitchell Weiss and Matt Higgins
Teaching Note for HBS No. 817-016. The founders of Mark43, an early-stage startup that provides software for law enforcement agencies, must decide whether to bid on a request for proposals (RFP) from the Los Angeles Police Department (LAPD). On the one hand, LAPD would... View Details
Keywords: Sales; Customers; Entrepreneurship; Applications and Software; Business Startups; Growth and Development Strategy; Decision Making; Technology Industry; District of Columbia; Los Angeles
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Eisenmann, Thomas, Mitchell Weiss, and Matt Higgins. "Mark43." Harvard Business School Teaching Note 818-104, June 2018. (Revised July 2018.)
  • 01 Feb 1999
  • News

Newman's Own Brand of Charity

and a modest investment of $40,000 in personal funds, Newman's Own grossed about $3.2 million in sales during its first year, generating a pretax profit of $373,000. Over the years the company's offerings have expanded to include other... View Details
  • 01 Jun 2008
  • News

New Face at Facebook

Sandberg (MBA ’95), “one of Silicon Valley’s most prominent women executives, with a powerhouse résumé that includes a stint as chief of staff at the U.S. Treasury Department during the Clinton administration.” As vice president for global online View Details
Keywords: News, Library, Internet, and Other Services; Information
  • 18 Apr 2017
  • First Look

First Look at New Ideas, April 18

Scale Global This case tracks Jerome Chouchan’s strategies and execution for a successful turnaround of Godiva Japan’s operations, which were experiencing a decline in sales when he became the managing director of the company in 2010.... View Details
Keywords: by Sean Silverthorne
  • Web

Finding a Time Series of Financial Data in Compustat | Baker Library

check Company Name and CUSIP In Income Statement Items check SALE -- Sales/Turnover (Net) (You may select additional data items) Step Four: Output Choose Tab-delimited text (*.txt) format Leave all other boxes in this step as is Click... View Details
  • 01 Jun 2011
  • News

A Former Buyer Turns Designer

working on the field study, I knew I was going to have a career in fashion.” Last year, after working in fashion sales and merchandising, she struck out on her own. “I’d always aspired to be an entrepreneur,” said Yaqub. View Details
Keywords: Finance; Apparel Manufacturing; Manufacturing; Clothing and Clothing Accessories Stores; Retail Trade
  • 01 Mar 2017
  • News

Alumni Take Cold Calls in New York City

focused on 23andMe, whose sale of genetic testing kits directly to consumers was challenged by the Food & Drug Administration. Quelch, who coauthored the case, is also on the faculty of the Harvard T.H. Chan School of Public Health. The... View Details
  • 16 Aug 2013
  • News

Women's Business Leader

Vice Chairman of Wealth Management and Senior Client Advisor at Morgan Stanley where she is responsible for increasing revenue generation and client connectivity and penetration across the Wealth Management, Investment Banking and Sales... View Details
Keywords: Administration of Economic Programs; Government
  • 01 Mar 2005
  • News

South Africa Explorer

we headed to Stellenbosch, the capital of South Africa’s wine region. We delighted in an elegant French-style picnic at the Boschendal wine estate, coordinated by Julian Coulter (MBA ’03), export sales and marketing manager. In addition,... View Details
Keywords: Christine Sullivan; Hospitality
  • 18 Feb 2013
  • Research & Ideas

Breaking Through a Growth Stall

base. But many ventures simply partition markets based on what is identifiable and accessible via purchased customer lists, SIC codes, LinkedIn, Facebook, or the sheer number of cold calls. Sales may be made, but it's the result of a... View Details
Keywords: by Sean Silverthorne
  • 01 Jun 2012
  • News

Alumni Book Briefs

By Invitation Only: How We Built Gilt and Changed the Way Millions Shop by Alexis Maybank and Alexandra Wilkis Wilson (both MBA 2004) (Portfolio) The founders of Gilt Groupe reveal how they built the web’s most famous fusion of high tech and high fashion. Sample View Details
Keywords: News, Library, Internet, and Other Services; Information; Clothing and Clothing Accessories Stores; Retail Trade
  • 14 Feb 2017
  • Blog Post

Why I Love My Job: Leticia Tavares On Marriott's Management Acceleration Program

Annual Atlanta Community Food Bank Big Dish, as a restaurant manager, as a housekeeper, as a server, and have spent time learning Marriott’s sales processes in our Southeast sales office. My next role will... View Details
  • 01 Sep 2005
  • News

Perfection’s Price

emphasize a shopping experience that includes spacious aisles, comfortable seating throughout the store, sophisticated climate control because their customers “tend to get warmer faster,” larger dressing rooms and mirrors, and a sales... View Details
Keywords: Margie Kelley; Clothing and Clothing Accessories Stores; Retail Trade
  • August 2018
  • Teaching Note

IguanaFix

By: Frank V. Cespedes and Thomas Eisenmann
Teaching Note for HBS No. 817-056. IguanaFix, based in Argentina, is a platform business that connects consumers with home improvement contractors. The founders are evaluating growth options and an investment offer. The case focuses on scaling issues for a venture... View Details
Keywords: Entrepreneurial Marketing; Home Improvement Services; Marketing Management; Scaling; Entrepreneurship; Marketing; Sales; Digital Platforms; Growth and Development Strategy
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Cespedes, Frank V., and Thomas Eisenmann. "IguanaFix." Harvard Business School Teaching Note 819-029, August 2018.
  • September 1992 (Revised July 1993)
  • Case

Staples, Inc.

By: David E. Bell
Staples is dissatisfied with the merchandising of its office furniture. The case reviews the situation, allowing students to consider whether the category should be dropped or changed. Permits consideration of the portfolio of products a positioning implies, and... View Details
Keywords: Change; Product Positioning; Supply Chain; Salesforce Management; Manufacturing Industry
Citation
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Bell, David E. "Staples, Inc." Harvard Business School Case 593-034, September 1992. (Revised July 1993.)
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