Media And Publishing - Publications - Faculty & Research

June 2016
Case

Big Spaceship: The Evolving Agency

By: Boris Groysberg and Matthew G. Preble

This case discusses the evolution of Big Spaceship, an advertising and marketing agency, from a product-focused business to a relationship-oriented one as clients seek deeper and more meaningful long-term partnerships. The 15-year-old company had already evolved... View Details

Keywords: Digital Marketing; Advertising; Advertising Campaigns; Marketing; Organizational Structure; Organizational Design; Organizational Culture; Organizational Change and Adaptation; Social Media; Advertising Industry; United States; New York (city, NY)

Citation

Educators

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16 Apr 2018
Research & Ideas

Can Consumers Be Saved From Their Misguided Decisions?

insurance plan. They are likely to choose a low-deductible plan with a high premium even when there is an option to choose a higher-deductible plan that is ultimately less expensive and fits their medical needs just as well. In fact,... View Details

Keywords: by Rachel Layne; Consulting; Retail

Web

HBS - Key Metrics

Staff headcount includes employees classified as administrative & professional (exempt); research associates; internal post docs; service & trade hourly employed by Harvard Business School (HBS); and support staff (non-exempt). It does... View Details

19 Apr 2016
First Look

April 19, 2016

forthcoming Journal of Marketing Research Does 'Liking' Lead to Loving? The Impact of Joining a Brand’s Social Network on Marketing Outcomes By: John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I. Norton Abstract—Does “liking” a... View Details

Keywords: Sean Silverthorne

Web

Faculty & Research | Social Enterprise | Harvard Business School

Publications Khabar Lahariya By: Ranjay Gulati and Kanika Jain June 2025 | Faculty Research Founded and run entirely by women, Khabar Lahariya was a leading digital media... View Details

21 Jul 2022
Research & Ideas

Did Pandemic Stimulus Funds Spur the Rise of 'Meme Stocks'?

speculation. How to follow the ‘stimmy’ money There’s no direct way to track how stimulus funds went from American pockets into the market, so researchers looked at a wide range of signals, including surveys, US Census and Treasury data,... View Details

Keywords: by Rachel Layne; Financial Services

02 Nov 2023
News

Seeding Startups

Shirish Nadkarni (MBA 1987) was the director of product planning for Microsoft’s MSN when he decided he was ready to become an entrepreneur. He had recently led the growing internet portal’s 1997 acquisition of Hotmail, the first free, web-based email solution, and the... View Details

Keywords: April White

28 Jan 2020
Book

Advanced Leadership Requires More Than Outside-The-Box Thinking

Change the World One Smart Innovation at a Time is to be published today. Kanter is the Ernest L. Arbuckle Professor of Business Administration at Harvard Business School. In addition to her many years of teaching View Details

Keywords: by Sean Silverthorne

19 Jul 2023
Blog Post

A Pathway to Pursue Aspirations

media space; it’s competitive and interesting – especially when you really believe in the content they make.” Mizuho spent her internship summer deep in reflection, “struggling to move out of finance View Details

25 Jun 2020
Blog Post

Harvard Business School Class of 2021 Student Profiles

Organization, Entertainment & Media Club, HBS Tech Club, Volleyball Club Laura Sandoval “I almost didn’t apply here because I didn’t think I’d get accepted – why waste time on a long shot? But I’m glad I accepted the risk View Details

Research Summary

Overview

Professor MacKay combines theory and measurement to deliver new insights about price competition and consumer preferences. In current and published papers, his research addresses how strategic pricing decisions may be influenced by algorithms, long-term contracts,... View Details

Keywords: Price Effects; Competition Policy; Algorithms; Online Competition; Dynamic Pricing; Beliefs; Preferences; Preference Heterogeneity; Preference Measurement; Competition; Microeconomics; Strategy; Integration; Cooperation

20 May 2024
Blog Post

Get to Know Class Day Student Speaker Erik Roberts

he’ll be feeling incredibly lucky. “I want to share my family’s values and send my classmates off with something they’ll hopefully think about and that will influence their behavior for a long time. In a few... View Details

January 2015 (Revised May 2018)
Case

$19B 4 txt app WhatsApp...omg!

By: David Collis, Ashley Hartman and Aakash Mehta

In February 2014, Facebook announced the acquisition of WhatsApp for $19 billion. WhatsApp, founded in 2009, was a relatively young company that employed only 50 people and earned merely $10 million in revenue in 2013. It was one of many mobile messaging services that... View Details

Citation

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20 Oct 2008
Research & Ideas

The Seven Things That Surprise New CEOs

By significantly expanding our understanding of the dynamics of competition, Michael E. Porter's Harvard Business Review article "How Competitive Forces Shape Strategy" launched a business management revolution among academics View Details

Keywords: by Michael E. Porter, Jay W. Lorsch & Nitin Nohria

Web

Popular - HBS Working Knowledge

Popular Editors' Picks Recommendations from our editors 26 Jul 2023 Research & Ideas STEM Needs More Women. Recruiters Often Keep Them Out by Rachel Layne 13 Jun 2022 Research & Ideas Extroverts, Your Colleagues Wish You Would Just Shut Up View Details

23 Sep 2022
Research & Ideas

8 Strategies to Sustain Business Innovation

fail to meet their projected targets and 75 percent of new products fail.” McDonald and co-author Christopher Bingham explore eight central tensions in the new book, Productive Tensions: How Every Leader Can... View Details

Keywords: by Lane Lambert

03 Dec 2021
Blog Post

Physicians Off the Beaten Path

Faraz and Youssef lead by example. Faraz is a physician, writer and current MBA student at Harvard Business School. He has an MD from Cornell University and his writings have... View Details

24 Feb 2016
Research & Ideas

Why It's Best to Take Tests Early in the Day

Here’s a tip for parents of school-aged children. If your kids must take a standardized test, it’s best to do so either first thing in the morning or right after recess. On average, students perform best on tests at the start of the school day. View Details

Keywords: by Carmen Nobel; Education

25 Jan 2010
Research & Ideas

A Macroeconomic View of the Current Economy

this is a political decision, and it's above my pay grade. There may be some strategic assets that we (as Americans) don't want to sell to foreigners. Congress is going to have to decide which ones those are. It may be that we don't want... View Details