Publications

October 2014 (Revised December 2018)
Case

Jean-Claude Biver (A): The Reemergence of the Swiss Watch Industry

By: Ryan Raffaelli

In the early 1980s, the Swiss watch industry was near collapse after failing to adapt to Japanese competition from battery-powered quartz technology. In 1982, Jean-Claude Biver purchased Blancpain, a watch company that had been out of business since 1961 but had once... View Details

Keywords: Re-emergence; Leading Change; Organizational Change and Adaptation; Transformation; Leadership; Personal Development and Career; Apparel and Accessories Industry; Switzerland

January 1998
Case

Transformation at Ernst & Young, United Kingdom

By: John J. Gabarro and Samantha Graff

Describes a major organizational transformation process at Ernst & Young, United Kingdom, and the events leading up to the first deal since its introduction. Raises questions of leadership, organizational design, and organizational change. View Details

Keywords: Organizational Change and Adaptation; Change Management; Leadership; Organizational Design; Restructuring; Accounting Industry; United Kingdom

July 2010 (Revised January 2017)
Background Note

Marketing Analysis Toolkit: Customer Lifetime Value Analysis (2024)

By: Thomas Steenburgh and Jill Avery

Customers are increasingly being viewed as assets that bring value to the firm. Customer lifetime value is a metric that allows managers to understand the overall value of their customer base and relate it to three customer strategies firms employ: asset... View Details

Keywords: Customer Lifetime Value; Return On Investment; Customer Acquisition; Customer Retention; Customer Churn; ＂Marketing Analytics＂; Marketing; Customer Relationship Management; Customer Focus and Relationships; Customer Value and Value Chain; Management Analysis, Tools, and Techniques; Marketing Strategy; Measurement and Metrics; Strategic Planning; Value

September 2020 (Revised July 2021)
Case

Moderna (A)

By: Marco Iansiti, Karim R. Lakhani, Hannah Mayer and Kerry Herman

In summer 2020, Stephane Bancel, CEO of biotech firm Moderna, faces several challenges as his company races to develop a vaccine for COVID-19. The case explores how a company builds a digital organization, and leverages artificial intelligence and other digital... View Details

Keywords: COVID-19; Vaccine; Digital Organizations; Organizational Structure; Operations; Management; Health Pandemics; Research and Development; Goals and Objectives

September 2003 (Revised October 2010)
Case

A Pain in the Hip

By: Richard M.J. Bohmer

Describes in detail the process of diagnosing the cause of a sore hip in a young girl. Referred to the emergency room by her pediatrician, the child is subjected to a set of diagnostic tests over a two-day period, each designed to reduce the uncertainty surrounding the... View Details

Keywords: Production; Service Delivery; Service Operations; Performance Improvement; Health Industry

18 Dec 2006
Lessons from the Classroom

Grooming Next-Generation Leaders

in a more informed way and be able to go to management and say, 'Look, here's the business plan. Here are the resources I would like. This is what I think we can show.' "So someone who has an... View Details

Keywords: by Martha Lagace

05 May 2003
Research & Ideas

How Bank of America Turned Branches into Service-Development Laboratories

research. Every potential experiment was entered into an "idea portfolio," a spreadsheet that described the experiment, the process or problem it addressed, the customer segments it targeted, and... View Details

Keywords: by Stefan Thomke; Banking; Financial Services

January 1983 (Revised January 1998)
Background Note

Note on Analyzing BGIE Data

Introduces students to the process of data analysis in Business, Government, and the International Economy (BGIE) cases. Uses examples from Selected U.S. Statistics: Part I. View Details

Keywords: Data and Data Sets; Analysis

February 2011 (Revised March 2021)
Case

Hindustan Unilever's 'Pureit' Water Purifier

By: V. Kasturi Rangan and Mona Sinha

The case asks students to formulate a strategy to respond to various competitive threats to its Pureit Water purifier, launched in 2008, targeted at millions of low-income Indian consumers who did not have access to safe drinking water. The case describes in detail the... View Details

Keywords: Multinational Firms and Management; Marketing Strategy; Product Launch; Product Development; Social Enterprise; Competitive Strategy; India

Web

Turning a Moment into a Movement: How the Anti-Racism Fund Co-Founders are Fighting Racism and Encouraging Other Companies to Do Their Part - Recruiting

The main focus of ARF to date has been to create a giving process that educates and engages donors and anti-racism allies. By building a platform that explains how donors can... View Details

2012
Working Paper

How Short-Termism Invites Corruption—And What to Do About It

By: Malcolm S. Salter

Researchers and business leaders have long decried short-termism: the excessive focus of executives of publicly traded companies-along with fund managers and other investors-on short-term results. The central concern is that short-termism discourages long-term... View Details

Keywords: Business and Shareholder Relations; Public Ownership; Performance Expectations; Economy; Crime and Corruption; Ethics; Trust; Financial Services Industry; United States

Read Now

March 2021 (Revised April 2021)
Case

Wirecard: The Downfall of a German Fintech Star

By: Jonas Heese, Charles C.Y. Wang and Tonia Labruyere

Wirecard was a German fintech company, member of the DAX30, that provided payment processing and related services. Wirecard had enjoyed large growth rates over the years and most investors and analysts were enthusiastic about the company's prospects. Wirecard's... View Details

Keywords: Accounting Fraud; Scandal; Accounting Audits; Accounting; Financial Reporting; Financial Institutions; Financial Markets; Corporate Governance; Governance Compliance; Corporate Accountability; Governance Controls; Financial Services Industry; Germany; Singapore; Dubai

January 2019 (Revised February 2020)
Case

Jay Gould, 'The Most Hated Man in America'

By: Tom Nicholas, John Masko and Matthew G. Preble

Railroad magnate Jay Gould, a controversial figure in the history of U.S. capitalism, was a disruptive influence on an industry that had previously relied on formal and informal agreements to move traffic long distances across lines operated by different companies.... View Details

Keywords: Railroads; Gould; Vanderbilt; Rail Transportation; History; Consolidation; Governing Rules, Regulations, and Reforms; Competition; Strategy; Rail Industry; United States

In this paper, I develop and empirically test the proposition that performance pressure acts as a double-edged sword for teams, providing positive effects by enhancing the team’s motivation to achieve good results while simultaneously triggering process losses. I... View Details

March 2008
Article

Is Yours a Learning Organization?

By: David A. Garvin, Amy C. Edmondson and Francesca Gino

This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. An organization with a strong learning culture faces the unpredictable deftly.... View Details

Keywords: Interpersonal Communication; Learning; Surveys; Leading Change; Management Analysis, Tools, and Techniques; Organizational Culture

October 2019
Case

Kaspi.kz IPO

By: Victoria Ivashina and Esel Çekin

This case follows Kaspi.kz, a private equity (Baring Vostok) co-owned retail bank in Central Asia that evolved into a fintech, payments and e-commerce company. It provides insights into private equity financing, portfolio company management, and initial public offering... View Details

Keywords: Finance; Private Equity; Initial Public Offering; Organizational Change and Adaptation; Central Asia

Career Coach

Jamie Woodard

Jamie wants to help students navigate the career switch process for those interested in venture capital. Having pivoted from a non-investing background into two VC internships, Jamie can provide insight on how to break into venture... View Details

May 1990
Background Note

Conjoint Analysis: A Manager's Guide

By: Robert J. Dolan

Presents a non-technical description of the conjoint analysis methodology. Discusses the process by which such a study is done and cites areas of application. View Details

Keywords: Marketing; Mathematical Methods; Forecasting and Prediction