Publications

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Article

Better Accounting Transforms Health Care Delivery

By: Robert S. Kaplan and Mary L. Witkowski

The paper describes the theory and preliminary results for an action research program that explores the implications from better measurements of health care outcomes and costs. After summarizing Porter's outcome taxonomy (Porter 2010), we illustrate how to use process... View Details

Keywords: Activity Based Costing and Management; Research; Health Care and Treatment; Health Industry

April 2018
Article

We Ask Men to Win & Women Not to Lose: Closing the Gender Gap in Startup Funding

By: Dana Kanze, Laura Huang, Mark Conley and E. Tory Higgins

Male entrepreneurs are known to raise higher levels of funding than their female counterparts, but the underlying mechanism for this funding disparity remains contested. Drawing upon Regulatory Focus Theory, we propose that the gap originates with a gender bias in the... View Details

Keywords: Business Startups; Finance; Gender; Prejudice and Bias

June 2023
Case

Barton Malow: Building From the Top-Down

By: Hise O. Gibson and Alicia Dadlani

In 2023, Detroit-based Barton Malow completed the first high-rise building in the U.S. built from the top-down using LIFTbuild, a patented methodology that aimed to make construction safer and more efficient. By completing building work at ground level and then... View Details

Keywords: Growth and Development Strategy; Innovation and Invention; Construction Industry

February 1996
Case

Eastman Chemical Company: Building a Board from Scratch

By: Jay W. Lorsch and Samanta Graff

Eastman Chemical Co. spun off from Kodak in 1993. The CEO of Eastman, Earnest Deavenport did not want the new company's board any members of the Kodak board to include, so he initiated a deliberate and thorough process to build an entirely new board that he hoped would... View Details

Keywords: Corporate Governance; Management Teams; Selection and Staffing; Chemical Industry

2019
Chapter

Technology Adoption

By: Chris Forman, Avi Goldfarb and Shane Greenstein

Using examples from information technology adoption, we emphasize the role of costs, benefits, communications channels and dynamic considerations in the decision to adopt new technology. We discuss differences between adoption by consumers and adoption by firms. We... View Details

Keywords: Technology Adoption

Research Summary

Corporate Social Entrepreneurship

By: James E. Austin

This research is examining the process by which companies engage in strategic corporate social responsibility as an integral part of their enterprise strategy and operations. The research has conceptualized this process as entreprenurial in nature and defined it as... View Details

September 2000 (Revised January 2001)
Case

Managing IBM Research in Internet Time

IBM must adapt its research process to the volatility of the Internet market. Issues include incentives, research charter, reward systems, and linkages to business units and customers. View Details

Keywords: Internet and the Web; Research and Development; Information Technology Industry

18 Jun 2012
Research & Ideas

Better by the Bunch: Evaluating Job Candidates in Groups

Bazerman, the paper is a great illustration of the collaborative process among the various schools at Harvard. "Working with Iris Bohnet and Alexandra van Geen is a good example of this," he says.... View Details

Keywords: by Maggie Starvish

June 2016
Case

Augustine Heard & Co.: Building a Family Business in the China Trade (B)

By: William C. Kirby and Joycelyn W. Eby

In 1861, the Heard brothers faced a decision: should they continue their family firm's business model that had made them a successful commission house in China, or was it time to make fundamental adjustments to their work? This case reveals that the brothers decided to... View Details

Keywords: China; Mercantilism; Family Business; China

October 2005 (Revised October 2006)
Background Note

Marketing Promotions

Introduces the major communication vehicles and the process by which they can be brought together in an integrated marketing communications plan. View Details

Keywords: Marketing Communications

08 Jan 2021
Video

The HBS Case Method Defined

Research Summary

Promoting greater organizational adoption of energy efficiency projects

This research examines why firms fail to capitalize on apparently cost-effective investments in energy efficiency, with particular attention to waste heat recovery projects, in which heat from industrial processes are recovered in the form of thermal or electrical... View Details

June 2020
Article

Waiting to Inhale: Reducing Stigma in the Medical Cannabis Industry

By: Kisha Lashley and Timothy G. Pollock

When a new industry category is predicated on a product or activity subject to ‘‘core’’ stigma—meaning its very nature is stigmatized—the actors trying to establish it may struggle to gain the resources they need to survive and grow. To explain the process of reducing... View Details

Keywords: Stigma; Cannabis Industry; Deviance; Public Opinion; Moral Sensibility; Health Care and Treatment

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Article

How B2B Companies Can Win Back Customers They've Lost

By: Frank V. Cespedes and León Poblete

Most research and training in sales focus on acquiring new customers. But winning back previous customers is increasingly important: mergers, choice in supply chains, and uncertainty about trade wars mean that B2B customers are constantly re-evaluating relationships... View Details

Keywords: B2B; Customer Reacquisition; Customer Relationship Management

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December 2020
Case

Urban Company

By: Krishna G. Palepu

Urban Company is an India-based market platform that helps customers book home services and at home beauty services. The company differentiated itself by investing heavily in building customer trust. Rather than merely positioning itself as a lead generating... View Details

Keywords: COVID-19 Pandemic; Entrepreneurship; Digital Platforms; Emerging Markets; Strategy; Service Delivery; Trust; Technology Industry; Service Industry; India

Research Summary

Overview

By: Meg Rithmire

My research and course development focus on questions of how markets and market mechanisms interact with concentrated political power, especially in the context of authoritarian or illiberal regimes. Geographically, my expertise is in the political economy of Asia,... View Details

November 1998 (Revised November 2001)
Case

BMW AG: The Digital Car Project (A)

By: Stefan H. Thomke and Ashok Nimgade

Describes how the German automotive firm BMW is trying to reduce its development time by half with the aid of computer-aided technologies. To leverage these technologies fully in the very competitive automotive industry, BMW is faced with the challenge of changing its... View Details

Keywords: Change; Competency and Skills; Management; Time Management; Product Positioning; Product Development; Business Processes; Performance; Problems and Challenges; Technology; Auto Industry

March 2008
Article

Is Yours a Learning Organization?

By: David A. Garvin, Amy C. Edmondson and Francesca Gino

This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. An organization with a strong learning culture faces the unpredictable deftly.... View Details

Keywords: Interpersonal Communication; Learning; Surveys; Leading Change; Management Analysis, Tools, and Techniques; Organizational Culture