Marketing Plan - Publications - Faculty & Research

23 Feb 2011
First Look

First Look: Feb. 23

service (price) sensitive customers in markets where it has supplied relatively high (low) levels of service quality in the past. Furthermore, we show that it is the high quality incumbent's most valuable customers, those with the longest... View Details

Keywords: Sean Silverthorne

01 Dec 1999
News

From the Editors

Fenn, Jr., Edward L. Anthony (MBA '52), and Jeffrey L. Cruikshank (51st PMD). Volume I, number 1 of the Harvard Business School Alumni Bulletin appeared on January 3, 1925, after a three-year trial as a special section of the Harvard Alumni Bulletin. The tentative... View Details

Keywords: Deborah Blagg

Career Coach

Ildi Nielsen

Ildi (Dartmouth ’94) offers 20 years of experience as a Career Coach and Executive Search Consultant for MBA and post-MBA professionals. She worked as a Career Coach at Boston Consulting Group where she helped consultants and alumni launch new careers in healthcare,... View Details

Keywords: Consulting; Commercial Banking; Financial Services (All); Consumer Finance; Financial Services (All); Corporate Finance; Financial Services (All); Investment Banking; Financial Services (All); Investment Management; Financial Services (All); Private Equity; Financial Services (All); Retail

01 Mar 2004
News

New Horizons for Iraq

most recently as a Middle East expert at Oxford University and as chairman of Falcon Intercapital in Geneva, Switzerland. “Most of the Iraqi Governing Council and Cabinet believe in free market principles and the principles of an open... View Details

Keywords: Garry Emmons; James E. Aisner; Julia Hanna; National Security and International Affairs; Government

01 Sep 2007
News

Riding It Out

produce an infinite variety of possible SmartPak combinations in a cost-effective way and get orders out the door in a timely manner. Our economic model had some great features — customized products, continuity sales, limited working capital — and we were growing fast.... View Details

Keywords: Julia Hanna; dog food; pets; Food Manufacturing; Manufacturing; Food and Beverage Stores; Retail Trade

Web

Year in Review | Annual Report 2024

while ensuring HBP’s continuing commitment to DEI. McConvillewas part of the team that launched HBP in 1992, and she has been instrumental in shaping the organization’s transformation and growth over time. She served as Chief Marketing... View Details

10 Sep 2007
Research & Ideas

High Note: Managing the Medici String Quartet

interactions become. Q: How does this mode of preparation compare to preparation in business? A: In a way it's the opposite of planning that happens in business sometimes, which is all about creating patterns we expect. There are certain... View Details

Keywords: by Martha Lagace; Music

21 Dec 2022
News

HBS Community Comes Together in Wake of Ukraine Invasion

Ukraine will likely intensify, roiling energy markets further and raising questions about the future of globalization, says HBS Professor Rawi Abdelal. Putin’s iron fist vs. Zelensky’s moral clarity Historian and HBS professor Nancy... View Details

Publications