Market Research - Publications - Faculty & Research

04 Jan 2012
What Do You Think?

Income Inequality: What’s the Right Amount?

productivity flourishes where income disparity exists to a greater extent." Susan Rushworth offered "food for thought" in citing research that led her to conclude that "the faster the economy grew (as measured by GDP),... View Details

Keywords: by Jim Heskett

22 Dec 2016
Op-Ed

The Small Business Administration is a Model for How to Drive Economic Growth

but needs some credit support. This allows women-owned small businesses, minority-owned small businesses, and others in underserved geographies to get credit even if the private sector market is not fully providing access. As my co-author... View Details

Keywords: by Karen Mills

10 Oct 2005
Research & Ideas

Corporate Responsibility and the Environment: What is the Right Thing To Do?

by Harvard Business School professor Forest Reinhardt, considered whether firms should and do engage extensively in CSR. This essay, in other words, considered empirical evidence. Reinhardt found that relatively few firms do engage in real CSR, and those that do can do... View Details

Keywords: by Manda Salls

05 May 2003
Research & Ideas

Sharing the Responsibility of Corporate Governance

the board take into account? Bagley: The Business Roundtable is to be commended for its clear stand on the importance of selecting an ethical CEO. Anyone who ever wondered whether ethics matters need only look at the outflow of funds from the equity View Details

Keywords: by Carla Tishler

11 Jul 2005
Research & Ideas

The New International Style of Management

that globalization in the product and labor markets can, in some cases, cause corporate governance to draw closer to international standards as well. Khanna and Palepu stress, however, that their research... View Details

Keywords: by Garry Emmons

07 Aug 2009
What Do You Think?

Why Can’t Americans Get Health Care Right?

fuel, (2) they equate cost with quality, turning the idea of rational markets upside down, (3) individuals' decisions regarding wellness affect the rest of us, (4) rationing is necessary but difficult to achieve, (5) there is an agency... View Details

Keywords: by Jim Heskett; Health

25 Oct 2004
Research & Ideas

Planning for Surprises

so common? A: Our research shows that there are psychological, organizational, and political factors that conspire to keep us from dealing with problems that are worthy of our attention. Psychological vulnerabilities have to do with... View Details

Keywords: by Martha Lagace

04 Jan 2010
Research & Ideas

Best of HBS Working Knowledge 2009

Marketing: What Works? Purchase decisions are influenced differently in social networks than in the brick-and-mortar world, says Harvard Business School professor Sunil Gupta. The key: Marketers should tap into the networking aspect of... View Details

Keywords: by Staff

12 Sep 2005
Research & Ideas

The Broadband Explosion: Thinking About a Truly Interactive World

potential to supercharge innovation, because we can prototype more ideas and share them with each other much more rapidly. That's on the supply side of the economy. On the demand or marketing side, the new technology may allow us to match... View Details

Keywords: by Sara Grant; Technology; Communications; Telecommunications

08 Oct 2014
Research & Ideas

Who Is the Chief Sustainability Officer?

companies had fulltime sustainability officers than in 1995, and between 2003 and 2008, the number doubled again, research shows. (The first CSO with that title in an American publicly traded company is believed to be DuPont's Linda... View Details

Keywords: by Dina Gerdeman; Manufacturing

09 Feb 2004
Research & Ideas

Got a New Strategy? Now Make it Happen

for the most part. And private conversations, by their nature, can't mobilize an organization to address the gaps between its business strategy and the structure, capabilities, and market realities it faces. In our experience, the... View Details

Keywords: by Michael Beer & Russell A. Eisenstat

23 Jun 2009
First Look

First Look: June 23

these predictions empirically by examining how the 1996 repeal of certificate-of-need (CON) legislation in Pennsylvania affected the market for coronary artery bypass graft (CABG) surgery in the state. Within a few years of the repeal of... View Details

Keywords: Martha Lagace

03 Mar 2014
HBS Case

Decommoditizing the Canned Tomato

of the Case Research and Writing Group. “No one believed that you could create a brand in tomatoes—a commodity!” The case details how, during an economic downturn, a small business in its fourth generation of family ownership became one... View Details

Keywords: by Maggie Starvish; Agriculture & Agribusiness; Food & Beverage; Retail

05 Oct 2009
Research & Ideas

The Vanguard Corporation

were going to succeed and prosper needed to manage risks better, have a stronger sense of purpose to motivate their employees, and satisfy a public already agitated about scandals such as Enron in the corporate world. What I didn't see until I did the View Details

Keywords: by Sean Silverthorne

14 Jan 2014
First Look

First Look: January 14

surveys at one office of the firm. They discovered four keys to building a help-friendly organization that leaders of other organizations could learn and apply to similar effect. Publisher's link: http://hbr.org/2014/01/ideos-culture-of-helping/ar/1 January 2014... View Details

Keywords: Sean Silverthorne

22 Jan 2014
Research & Ideas

High-Tech Immigrant Workers Don’t Cost US Jobs

with higher salaries. But new research indicates that although many tech firms do tend to favor employing younger workers, older native workers are not losing their jobs as a direct result of the immigrants being hired. "We don't find... View Details

Keywords: by Dina Gerdeman; Computer; Financial Services

02 Oct 2007
First Look

First Look: October 2, 2007

Working PapersDigital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers Authors:John A. Deighton and Leora Kornfeld Abstract The digital interactive transformation in marketing is not unfolding, as many... View Details

Keywords: Martha Lagace

06 Jul 2015
Research & Ideas

Money and Quotas Motivate the Sales Force Best

just given it—conditional versus unconditional. Doug J. Chung, an assistant professor in the Marketing unit, and Das Narayandas, the James J. Hill Professor of Business Administration, explain what kind of bump managers can expect from... View Details

Keywords: by Roberta Holland; Retail

25 Sep 2006
Research & Ideas

How Software Platforms Revolutionize Business

of Management at MIT Sloan School of Management. We asked Hagiu to discuss the book. To learn more about Hagiu's early-stage research into the concept of multi-sided markets, of which many software platforms are a manifestation, see this... View Details

Keywords: by Sean Silverthorne; Video Game; Web Services

25 Apr 2005
Research & Ideas

New Learning at American Home Products

in moving out of lower-value into higher-value paths as technologies and markets changed. Before World War II those managers became proficient in monitoring the processes of production and marketing in each... View Details

Keywords: by Alfred D. Chandler Jr.; Chemical; Health; Manufacturing; Pharmaceutical

Publications