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Show Results For
- All HBS Web
(4,706)
- People (27)
- News (1,277)
- Research (2,765)
- Events (13)
- Multimedia (11)
- Faculty Publications (1,515)
- 19 Aug 2015
- Research & Ideas
Codeacademy’s Delicate Work of Adding Monetization Without Crushing Mission
users. Not only does it teach a skill set (coding) that is increasingly in demand in the job market, but its users are so loyal and engaged that they have provided the bulk of the learning content themselves at no cost. Codecademy's... View Details
Curtis L. Carlson
Carlson was the first entrepreneur to develop a loyalty program for the grocery chain through the issuance of Gold Bond trading stamps. What began as a simple loyalty program for grocers in the Midwest grew into one of the largest service... View Details
Keywords: Services
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
motor vehicles registries. In the digital era, retailers have myriad ways to collect, store, and slice-and-dice customer data. "The more information you can get and the better you can deal with it, the better you can become at View Details
- 01 Jun 2002
- News
Books
Buy, Lie, and Sell High by D. Quinn Mills Prentice Hall Any investor or person involved in America's financial-services industry will be interested in Buy, Lie, and Sell High: How Investors Lost Out on Enron and the Internet Bubble. In... View Details
Keywords: Nancy O. Perry
- 17 Apr 2017
- HBS Case
This Turkish Debt Collector Is Customer-friendly
Debt collectors aren’t perceived as providing great service to debtors.Source: BrianAJackson On the list of industries known for great customer service, debt collection is far from the top—and may not even... View Details
- 22 Jul 2024
- News
Viral Marketing’s Early Muse
Illustration by John Weber In 2008, Canadian musician Dave Carroll saw United Airlines employees manhandling his $3,500 Taylor guitar on the tarmac in Chicago. When he arrived at his destination, the guitar was in pieces. Carroll contacted United customer View Details
- 01 Apr 2000
- News
Sign of the Times: General Management Course Evolves
announcing the change, MBA Program Chair and Senior Associate Dean W. Carl Kester emphasized the need to address new management challenges, such as increased competition from abroad and from companies that are taking advantage of disruptive technologies. "The View Details
- 01 Apr 2001
- News
Student Conferences Tackle Business Issues
“The Internet Ecosystem: Are You Ready?” HBS professor Howard H. Stevenson, senior associate dean and director of External Relations, then provided an overview of recent events and initiatives at the School.... View Details
- Fast Answer
Challenges and Opportunities in the Restaurant Industry
sectors including restaurants and food retail. Relevant topics covered include: -consumer trends in dining out -restaurant and food service segments including: full service restaurants, quick... View Details
- March 1998 (Revised June 1999)
- Case
DigitalThink: Building a Sales Force
By: Michael J. Roberts, Joseph B. Lassiter III and Christina L. Darwall
A broad set of issues faces a young company in the Internet-based training business as it begins to sell its product to corporate customers. Issues include: profile of attractive candidates, compensation, definition of territory, definition of quotas, and role of... View Details
Roberts, Michael J., Joseph B. Lassiter III, and Christina L. Darwall. "DigitalThink: Building a Sales Force." Harvard Business School Case 898-193, March 1998. (Revised June 1999.)
- 01 Dec 2004
- News
Getting Personal
marketing themselves? Many mature service industries are in a service “arms race” in which they keep adding more and more services cumulatively over time. But consumers don’t... View Details
- 01 Feb 2001
- News
Books
world: dot-coms, dot-com enablers (technology and service providers), and "wannadots" (established companies seeking to incorporate the Internet into their activities). These organizations must find ways to... View Details
- 01 Dec 2000
- News
New Economy Theme of HBS African-American Alumni Conference
partner at Andersen Consulting, and Paula A. Sneed (MBA 1977) of Kraft Foods. Ronald Goldsberry, a former auto industry executive and now a dot-com entrepreneur, described the rewards of joining a growing Internet company. "I was... View Details
- 18 Nov 2016
- Blog Post
CPD Global Market Update: Singapore
corporate sponsorship of hackathons to help identify new and exciting internet-enabled ventures. There has been a flurry of recent high-profile mergers, with Lazada soon to be acquiring online grocery provider Redmart, and Alibaba now... View Details
Keywords: All Industries
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
Marketing Research, "Emotion-Induced Engagement in Internet Video Ads," coauthored by Teixeira and fellow researchers Michel Wedel of the University of Maryland and Rik Pieters of Tilburg University.) The researchers paid 58 adults to... View Details
- 01 Jun 2010
- News
MBA Career Office Wins Award
The MBA Career & Professional Develop-ment office has received the 2009 IBM Excellence in Career Services Award. The award “recognizes academic career centers that provide outstanding commitment and... View Details
- 22 Feb 2022
- News
Vision: Learning Curve
children and parents alike. “Our interests really aligned on early childhood education,” Mahajan says. Recognizing that more than 50 percent of Indians have smartphones—and that mobile internet penetration is high, even among low-income... View Details
- 01 Dec 2000
- News
Everything Old Is New Again: The History of Technological Frontiers
into public stock offerings capitalizing on the boom, only to experience financial heartache when the bubble burst. Sound like the Internet revolution of the 1990s? Try the radio revolution of the 1920s. In a presentation to alumni at a... View Details
- December 2001
- Case
Cisco China
By: F. Warren McFarlan, Guoqing Chen and David Kiron
Designed to show how Cisco has taken its U.S.-based infrastructure and applied it to China. It is stunning in its impact as one notes how so much of what is being done in the United States in terms of the intranet has been transferred to China. View Details
McFarlan, F. Warren, Guoqing Chen, and David Kiron. "Cisco China." Harvard Business School Case 302-069, December 2001.
- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
provides a wide array of in-aisle treats and accessories to drive impulse purchases. At the same time, they've maintained a strategy of exclusivity with pet food so that they are not stocking all of the same items that Walmart and the... View Details