Publications

21 Jan 2014
First Look

First Look: January 21

Hervas-Drane Abstract—We analyze the implications of consumer privacy for competition in the marketplace. We consider a market where firms set prices and disclosure levels for View Details

Keywords: Sean Silverthorne

02 Feb 2015
Research & Ideas

Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t

established firm," explains Teixeira, who details the phenomenon in a recent paper, The Decoupling Effect of Digital Disruptors, coauthored with HBS Research Associate Peter Jamieson (HBS MBA'14). The companies spearheading the trend look... View Details

Keywords: by Michael Blanding

14 Mar 2023
Blog Post

How I Spent My 2+2 Deferral: Dyllan Muller

learn about new cultures, and discover more about myself and what I valued in life. By early 2022 I realized that, while my job at Unilever was incredibly interesting and intellectually stimulating, I saw a career for myself more on the... View Details

Career Coach

Sarah Zia

Sarah is a veteran of the media & entertainment / tech industry (corporate and content strategy) and a career switcher (finance). She is particularly well-equipped to help students interested in tech /... View Details

April 2006
Background Note

Understanding Corporate-Value-at-Risk through a Comprehensive and Simple Example

By: Marc L. Bertoneche and Frantz Maurer

Using a comprehensive and simple example of a firm exposed to foreign exchange risk, interest rate risk, and commodity price risk, shows how to use corporate-value-at-risk to measure and manage a firm's global exposure to risk. View Details

Keywords: Financial Markets; Interest Rates; International Finance; Globalization; Risk Management; Measurement and Metrics; Value

December 2018 (Revised September 2019)
Case

Brand Activism: Nike and Colin Kaepernick

By: Jill Avery and Koen Pauwels

Nike's selection of politically polarizing Colin Kaepernick as the spokesperson for the 30th anniversary of its iconic "Just Do It" campaign catapulted the brand into the media spotlight and made it a political flashpoint for consumers across America. Would the choice... View Details

Keywords: Digital Marketing; Entertainment; Politics; Activism; Brand Equity; Marketing; Marketing Strategy; Brands and Branding; Marketing Communications; Sports; Advertising; Social Media; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States; North America

07 Jul 2003
Research & Ideas

The Organizational Model for Open Source

themselves from individual liability. Since the Free Software Foundation was founded in 1985, a number of new nonprofit foundations have formed, often around specific technologies, to serve the interests... View Details

Keywords: by Mallory Stark

Pietro Satriano

Pietro Satriano is a Senior Lecturer at Harvard Business School. He sits on the boards of CarMax, the largest omni-channel used car retailer in the U.S. and Metro, a large regional grocery retailer in Canada. Pietro advises a number of food-tech startups and acts... View Details

Natalie Epstein

Natalie Epstein is a PhD Candidate in Technology and Operations Management at Harvard Business School. Her research focuses on service design strategies for on-demand operations. As the service industry accelerates, she is particularly... View Details

Video

Tiffany Niver, MBA 2012

Research Summary

Tom's current research interests involve the role of accounting information in contracting, particularly in the setting of accounting based covenants in debt contracts. View Details

Career Coach

Jade Haynes

Jade brings experience from consulting, VC, and startups. She enjoys helping students looking to pivot into investing, BigTech, and consulting, especially those without previous experience. As a former consultant she is excited to help case prep students, talk about... View Details

July 1993 (Revised December 2003)
Case

Sears Auto Centers (A)

By: Lynn S. Paine and Michael Santoro

The CEO of Sears must decide how to respond to allegations that the company's auto repair division has been misleading consumers and charging them for unnecessary repairs. View Details

Keywords: Corporate Governance; Corporate Accountability; Ethics; Organizational Culture; Compensation and Benefits; Management Teams; Employees; Behavior; Motivation and Incentives; Performance Improvement; Auto Industry

Research Summary

Research

Professor Karmarkar's research in consumer behavior develops theory-driven frameworks “from the brain up”. In particular, using a combination of consumer psychology, behavioral economics, and insights from neuroscience, she investigates the factors that consciously... View Details

18 Jul 2012
Research & Ideas

Penn State Lesson: Today’s Cover-Up was Yesterday’s Opportunity

what to do, they would see it is better to acknowledge the truth, no matter how painful, because the truth will surface eventually. More importantly, they can prevent further harm to the victims. While leaders may rationalize that a cover-up protects the View Details

Keywords: by Bill George; Education

21 May 2019
News

Making Change Payments, Perspectives, and Politics

November 2008 (Revised August 2011)
Case

UnME Jeans: Branding in Web 2.0

By: Thomas J. Steenburgh and Jill Avery

This case introduces emerging Web 2.0 social media in virtual worlds, social networking sites, and video-sharing sites and encourages students to explore the opportunities and risks they present for brands. The case allows students to grapple with the strategic and... View Details

Keywords: Digital Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Behavior; Risk and Uncertainty; Social and Collaborative Networks; Internet and the Web; Apparel and Accessories Industry