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Show Results For
- All HBS Web
(4,807)
- People (18)
- News (1,518)
- Research (2,429)
- Events (12)
- Multimedia (87)
- Faculty Publications (1,583)
- 16 Feb 2004
- Research & Ideas
Marketing Wine to the World
There's more in that glass than meets the eye—or the palate. According to Michael Roberto, important strategic differences have bubbled up between winemakers in Europe and those in the "New World"—the U.S., Australia, South Africa, Chile, and other countries.... View Details
- 01 Oct 1997
- News
High Fives
operating officer. Spina is also director of the Metropolitan Boston Housing Partnership, Inc., and vice chairman of the Massachusetts Taxpayers Foundation, Inc. Most important... View Details
- 01 Mar 2014
- News
Generation Next
office." The building, which houses design, strategy, and human resources, is marble white and ultramodern. There are no cubicles. Nisa's desk sits behind a panel of see-through glass. Despite the... View Details
- 01 Sep 2009
- News
Home Sweet Home
TERWILLIGER: Workforce-housing shortages can hurt urban economies. Photo Courtesy Habitat for Humanity In June, Ron Terwilliger (MBA ’70) was named Housing Person of the Year by the nonpartisan National... View Details
Keywords: Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development
- October 2014 (Revised June 2021)
- Teaching Note
Making Room for the Baby Boom: Senior Living
By: Charles F. Wu and Ben Eppler
Tom Alperin's firm National Development is an experienced multifamily and commercial developer in the Northeast. It has a strong track record for working on challenging projects, delivering high quality products and generating strong returns for his investors. The firm... View Details
- Profile
Omowale Casselle
expectations of our consumers, retailers, and brand partners." "In addition to managing our product lines, I also lead our operations team, which means that I make sure that each retail partner... View Details
- 20 Jan 2023
- News
Free Spirits
Illustrations by Edmon DeHaro “Cheers!” As her father’s wedding toast comes to a close, Vanessa Royle (MBA 2022) raises her champagne flute into the evening air to clink glasses with the groom, Andy. She tilts her glass to take a sip and, with the flavors View Details
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
Q: Why is it so effective? A: A wide range of factors explains its success. For one, strong brands and high production values matter. Scale also brings marketing advantages: It is relatively cost-efficient... View Details
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
of the American Marketing Association's 2010 Sports Marketing Lifetime Achievement Award. The power of "The Rings"—the brand power of... View Details
- 28 Feb 2017
- First Look
First Look at New Research, February 28
existing markets, providing vertical growth opportunities. Additionally, it could pursue an added-value approach by bringing new formats to existing markets. The last avenue of growth was more opportunistic and came from acquiring new... View Details
Keywords: Sean Silverthorne
- 19 Dec 2006
- First Look
First Look: December 19, 2006
arise when cross-price elasticities are estimated for a set of brands expected to be substitutes. These anomalies are the occurrence of: (a) negatively signed cross-elasticities; and (b) sign asymmetries in... View Details
Keywords: Sean Silverthorne
- 01 Apr 2002
- News
Dean Clark Visits Alumni in Europe
Dean Clark Visits Alumni in Europe In January, Dean Kim B. Clark traveled to Paris, London, and Frankfurt to update HBS alumni on the School’s European Research Initiative as well as on key activities back at Soldiers Field. His stop in Paris included a visit to... View Details
- May 1990 (Revised October 1991)
- Case
Black & Decker Corp.: Spacemaker Plus Coffeemaker (B)
Describes the highly successful recall of the Black & Decker Spacemaker Plus Coffeemaker. Objectives include: 1) factors in product recall effectiveness and success, 2) the use of direct marketing in product recall, 3) the role of public relations in product recall,... View Details
Smith, N. Craig. "Black & Decker Corp.: Spacemaker Plus Coffeemaker (B)." Harvard Business School Case 590-100, May 1990. (Revised October 1991.)
- Video
Ashraf Abu Issa
Abu Issa Holding’s Mosafer stores sell their own products alongside other brands. Ashraf Abu Issa, Chairman of the Qatar-based firm, explains Mosafer’s mutual arrangement of complementing instead of competing. View Details
- 02 Feb 2012
- Op-Ed
Once a Castle, Home is Now a Debtors’ Prison
We have created a housing hybrid in America, refashioning the single-family home into a mini debtors' prison. Almost 11 million dot the landscape. In Las Vegas and Phoenix, over 50 percent of homeowners live... View Details
- 29 Oct 2008
- Research & Ideas
The Next Marketing Challenge: Selling to ’Simplifiers’
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Watch out for a new brand View Details
- 07 Nov 2007
- Op-Ed
How Marketing Hype Hurt Boeing and Apple
damage to Apple brand equity among its core customers. After heavy blogging complaints about Apple exploiting its loyal followers, Steve Jobs had to apologize publicly (after a curt "That's technology" response fueled the fire)... View Details
- Career Coach
Connie Walsh
team for $5B Staples Brands Group at Staples, Inc. She was responsible for marketing & developing product lines and brands across retail, contract, online and catalogue businesses and for the packaging... View Details
- 08 Jan 2020
- Video
Prithvi Raj Singh Oberoi
P.R.S. Oberoi, Chair of the Indian-based luxury hotel and tourism company EIH, discusses the importance of high quality service in his industry.
View Details