Food and Chemicals - Publications - Faculty & Research

14 Nov 2006
First Look

First Look: November 14, 2006

Working PapersThe Business of Free Software: Enterprise Incentives, Investment, and Motivation in the Open Source Community Authors:Marco Iansiti and Gregory L. Richards Abstract In this paper, we examine... View Details

Keywords: Sean Silverthorne

01 Oct 2021
Blog Post

Alumni Spotlight: Career Advice from Alums Working in Climate

change, stick to your guns and seek out companies and opportunities where you can play a role in protecting the planet. Food and agriculture -... View Details

Keywords: Energy / Cleantech

04 May 2023
Blog Post

Sustainability: Career Advice from HBS Career Coach Hillary Mann

last word of advice may be more obvious, but I encourage students to join clubs like Sustainability, Energy and Environment, and Food and... View Details

19 Apr 2016
First Look

April 19, 2016

middle class—outweigh the challenges of operating there. And indeed, as embodied by Nigeria's status as a net food importer despite having 80 million hectares of potential agricultural land, the challenges... View Details

Keywords: Sean Silverthorne

24 Sep 2021
Blog Post

Alumni Spotlight: Career Advice from Alums Working in Climate

change, stick to your guns and seek out companies and opportunities where you can play a role in protecting the planet. Food and agriculture -... View Details

30 Sep 2015
Research & Ideas

Political Polarization: Why We All Just Can't Get Along

A recent study suggests that America’s political polarization is driven more by incorrect beliefs and stereotypes about the other side than distaste with those people. That should be good news for those wondering how to knit polarized... View Details

Keywords: by Roberta Holland; Banking; Financial Services

14 Dec 2011
Research & Ideas

The New Measures for Improving Nonprofit Performance

grew up in a poorer environment? Morino: My family was blue collar, but we were never poor. There's a distinction between being in deep poverty and living in a low-income world. We had food View Details

Keywords: by Julia Hanna

10 Nov 2015
First Look

November 10, 2015

employee at Google's London office, Markus Berger, was thinking whether he should quit his job and go after his dream of becoming an entrepreneur. Berger's idea was to create Dinr, a company that would offer an upscale View Details

Keywords: Sean Silverthorne

26 Feb 2014
Research & Ideas

How Grocery Bags Manipulate Your Mind

willingness to purchase organic, indulgent, and baseline items. In this case, the results showed no significant difference between the two groups with regard to organic items, which rated highly across the board. However, participants... View Details

Keywords: by Carmen Nobel; Retail

May 2007
Case

Free the Grapes--Direct-to-Consumer Shipping in the Wine Industry

By: Felix Oberholzer-Gee, Dennis A. Yao, Patricia Wu and Libby Cantrill

While wine tourism in the United States was booming, the majority of consumers who tasted a Cabernet Sauvignon in one of Napa Valley's tasting rooms were not permitted to ship the wine directly to their home. In 2002, direct-to-consumer shipping was either banned or... View Details

Keywords: Business Conglomerates; Governing Rules, Regulations, and Reforms; Lawsuits and Litigation; Agreements and Arrangements; Business and Government Relations; Corporate Strategy; Food and Beverage Industry; United States

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04 Mar 2013
News

Young entrepreneurs sell Pushpins app to retail giant

Keywords: Food and Beverage Stores; Food and Beverage Stores; Food and Beverage Stores; Food and Beverage Stores; Food and Beverage Stores; Food and Beverage Stores

09 Oct 2019
Research & Ideas

For Better Ideas, Bring the Right People to the Brainstorm

map—including apps for donating food waste, sharing photos, sourcing wedding vendors, renting wedding dresses, and making creative wedding registries. Koning’s favorite out-of-the-box idea was an app to... View Details

Keywords: by Michael Blanding

26 Sep 2024
Blog Post

Syngenta Tomato Vision

neighboring sites to collectively build out local geothermal operations. Tomato Vision also works with nearby chemical producers to use and absorb their waste CO2 to stimulate plant growth. Syngenta also... View Details

August 2020 (Revised November 2021)
Case

Beyond Beer: Brewing Innovation at Molson Coors

By: Derek C. M. van Bever, Stephen P. Kaufman, James Barnett and Shaye Roseman

In March 2019, Molson Coors CEO Mark Hunter considered a request to pull forward $65 million CAD in anticipated future funding for Truss Beverages, a Toronto-based cannabis beverage company that Molson Coors created in a joint venture with a Canadian cannabis... View Details

Keywords: Budgets and Budgeting; Joint Ventures; Ethics; Cross-Cultural and Cross-Border Issues; Disruptive Innovation; Innovation Strategy; Market Entry and Exit; Food and Beverage Industry; United States; Canada; Colorado

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10 Mar 2011
What Do You Think?

To What Degree Does the Job Make the Person?

new job. In other words, is there a self-selection bias in studies of the effects of job on a person's chemical makeup? As Stephanie Smith put it, "Perhaps it's a case of either the hormones and natural... View Details

Keywords: by James Heskett

November 2010
Article

Capitalizing on the Underdog Effect

By: Anat Keinan, Neeru Paharia and Jill Avery

This article presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a brand over... View Details

Keywords: Marketing; Brand Management; Brands; Brand Positioning; Competitive Positioning; Competition; Brands and Branding; Advertising Campaigns; Marketing Communications; Marketing Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry

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February 2003 (Revised November 2003)
Exercise

McDonald's: Super-Sized Troubles (B)

This case is the second of two cases that describe the situation and poor performance at McDonald's Corp. in early 2003. This exercise directs students to employ a structured problem-solving process to evaluate the McDonald's strategy. View Details

Keywords: Competitive Strategy; Decision Making; Food and Beverage Industry; Food and Beverage Industry

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February 2003 (Revised February 2003)
Exercise

McDonald's: Super-Sized Troubles (A)

This case is one of two cases that describe the situation and poor performance at McDonald's Corp. in early 2003. This exercise instructs students to employ an unstructured brainstorming process to develop strategic options for McDonald's. View Details

Keywords: Competitive Strategy; Decision Making; Food and Beverage Industry; Food and Beverage Industry

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16 Jun 2003
Research & Ideas

Peeling Back the Global Brand

higher quality products Global status—the idea that transnational brands confer an elite status on the buyer Country-of-origin quality—the idea that "a food chain" of production means that higher-quality goods are created in the... View Details

Keywords: by Martha Lagace; Consumer Products; Retail

December 1992
Case

Nestle Italy

By: John A. Quelch

Nestle Italy marketing executives are considering options for increasing the sales and market share of Nescafe instant coffee. Forty years after being introduced, Nescafe still has a market share of only one percent. View Details

Keywords: Product Marketing; Food and Beverage Industry; Food and Beverage Industry; Italy

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