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  • 07 May 2018
  • News

Columbus Bookstores Have Independent Spirit

  • 21 Dec 2011
  • Research & Ideas

The Most Common Strategy Mistakes

"Michael Porter didn't get to be a giant in the field of competition and strategy by hunting small game." Joan Magretta begins her new book on Harvard Business School's Michael Porter's work by noting that, from the start of his... View Details
Keywords: by Joan Magretta
  • March 2016 (Revised May 2021)
  • Case

Michael Milken: The Junk Bond King

By: Tom Nicholas and Matthew G. Preble
Michael Milken, an investment banker who dominated the junk bond market in the 1980s, was sentenced to jail in 1990 after pleading guilty to a number of securities and tax-related felonies. In the preceding decade, Milken had helped usher in a new wave of leveraged buy... View Details
Keywords: Junk Bonds; High-yield Bonds; Financial Innovation; Shareholder Value; Bonds; Capital; Capital Structure; Cost of Capital; Crime and Corruption; Entrepreneurship; Ethics; Finance; Investment Banking; Leveraged Buyouts; Mergers and Acquisitions; Ownership; Private Equity; Restructuring; United States
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  • 2018
  • Working Paper

Ethical Hedonism? How Consumers' Prosocial Behavior Varies Along the Utilitarian-Hedonic Product Spectrum: Evidence from a Survey Experiment

By: Kristin Sippl
The marketing literature classifies products along a spectrum from utilitarian (e.g. rice) to hedonic (e.g. cannabis), and additionally using terms such as “luxury” and “illicit.” Research in business ethics has proposed a counter-intuitive mismatch between ethics and... View Details
Keywords: Ethics; Luxury; Consumer Behavior; Environmental Sustainability
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  • Article

Aligning Strategy and Sales

By: Frank V. Cespedes
Much current opinion asserts that strategy is less important (and may, in fact, be an impediment) in an era of constant change. This publication discusses why claims about business change are often overstated and misunderstood, why strategy is even more important as... View Details
Keywords: Strategy; Sales
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  • 20 Sep 2014
  • News

Making Big Data Think Bigger

  • 06 Feb 2013
  • News

With a Super Bowl Ad, Scientology Gets a Crowd

  • 05 Jan 2011
  • News

Starbucks Unveils New Logo

  • 14 Jun 2011
  • News

Check Your Charity!

  • 17 Mar 2022
  • News

Websites’ Privacy Notices Are Supposed to Be Reassuring. They Often Aren’t.

  • March 2014
  • Article

Choosing the Right Customer

By: Robert Simons
Companies that win in competitive markets identify a primary customer and dedicate maximum resources to meeting that customer's needs. This article will show you how to identify the best primary customer for your business by analyzing perspective, capabilities, and... View Details
Keywords: Strategy Execution; Customer Focus; Organization Design; Accountability; Management Control Systems; Customer Relationship Management; Organizational Design
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  • August 2011 (Revised November 2017)
  • Case

Adaptive Engineering, LLC

By: Richard S. Ruback and Royce Yudkoff
The owner and CEO of Adaptive Engineering was facing an important decision: should he focus on rebuilding its core professional services business which had generated significant revenue and cash flow over the past several years, or should he focus on developing and... View Details
Keywords: Leadership; Growth and Development Strategy; Decision Making; Service Industry; Technology Industry
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  • 09 Sep 2010
  • News

Getting Big In The YouTube Age

    Christopher T. Stanton

    Christopher Stanton is Marvin Bower Associate Professor of Business Administration in the Entrepreneurial Management Unit. Professor Stanton's research streams focus on personnel economics, organizational economics, labor markets, and entrepreneurship. His MBA... View Details

    • 22 Jun 2010
    • News

    Obama's Tarnished Brand

    • 13 Oct 2010
    • News

    Nike takes NFL apparel deal from Reebok

    • 15 Feb 2018
    • News

    Warren Buffett’s Mosquito

    • 14 Mar 2014
    • News

    NFL Players Association Will Independently Fund Medical School Research Initiative

    • 26 Feb 2008
    • First Look

    First Look: February 26, 2008

      Working PapersAn Investigation of Earnings Management through Marketing Actions Authors:Craig J. Chapman and Thomas J. Steenburgh Abstract Combining new, hand-collected data with a widely studied dataset, we examine how firms use View Details
    Keywords: Martha Lagace
    • 08 Apr 2019
    • Sharpening Your Skills

    The Life of Luxury and How to Sell It

    lucrative but often confusing dynamics of the luxury market. Harvard Business School researchers have studied the trends to answer a number of questions. Does a prestige brand like Longchamp dilute its aura by selling an affordable... View Details
    Keywords: by Sean Silverthorne; Auto; Retail; Fashion