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Show Results For
- All HBS Web
(14,759)
- People (57)
- News (2,460)
- Research (9,850)
- Events (46)
- Multimedia (368)
- Faculty Publications (8,052)
- 13 Feb 2012
- News
The Case Against Racial Colorblindness
- 10 Jun 2010
- News
What the Benihana Case Teaches
- 22 Nov 2022
- News
Is There a Method to Musk’s Madness on Twitter?
- June 2015
- Case
The Coca-Cola Company's Case for Creative Transformation
By: Thales S. Teixeira and Elizabeth Anne Watkins
In 2013, the Coca-Cola Company was awarded Creative Marketer of the Year by the Cannes Lions Festival (known as the "Oscar of Advertising") for the first time ever in history and nearly 50 years after the Festival's inception. Just one year before that, Jonathan... View Details
Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry
Teixeira, Thales S., and Elizabeth Anne Watkins. "The Coca-Cola Company's Case for Creative Transformation." Harvard Business School Multimedia/Video Case 815-714, June 2015.
- October 2015
- Teaching Plan
The Coca-Cola Company's Case for Creative Transformation
By: Thales Teixeira
This Teaching Plan is to be used with the Video Case "The Coca-Cola Company's Case for Creative Transformation" (HBS No. 815-714) View Details
Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry; Media and Broadcasting Industry; Food and Beverage Industry
- March 29, 1999
- Article
Making the Case for IT
By: L. M. Applegate
Keywords: Information Technology
Applegate, L. M. "Making the Case for IT." Mastering Information Management Series Financial Times (March 29, 1999).
- February 1989
- Background Note
Learning with Cases
Gives some tips to maximize all learning; offers the pros and cons of experiential learning (cases) as a method; and gives some guidelines for effective case preparation, discussion, and learning. View Details
Bonoma, Thomas V. "Learning with Cases." Harvard Business School Background Note 589-080, February 1989.
- February 2008 (Revised November 2010)
- Background Note
Accounting for Business Combinations: Acquisition Method
By: David F. Hawkins and F. Asis Martinez Jerez
A technical note reviewing business combinations and Goodwill accounting under the Statement of Financial Accounting Standards, No. 141R. View Details
Hawkins, David F., and F. Asis Martinez Jerez. "Accounting for Business Combinations: Acquisition Method." Harvard Business School Background Note 108-067, February 2008. (Revised November 2010.)
- Aug 2013
- Conference Presentation
Going into the Field: How Experiential Methods Complement Case-Based Teaching
By: Ranjay Gulati
- 01 May 1978
- Conference Presentation
The Impact of Organizational Structure: Models and Methods for Change
By: R. M. Kanter
Kanter, R. M. "The Impact of Organizational Structure: Models and Methods for Change." Paper presented at the International Conference on Implementing Equal Pay and Equal Opportunity, Wellesley College, Center for Research on Women, May 01, 1978. (Also in Equal Opportunity Policy for Women, edited by R.S. Ratner. Philadelphia: Temple University Press, 1979.)
- 15 Aug 2005
- HBS Case
Classic Cases Live On at HBS
Everyone talks about how quickly business changes, yet some HBS cases remain reliably relevant decades after they are written. We take a behind-the-scenes look at five cases that are at least twenty years... View Details
Keywords: by Garry Emmons
- Article
History-informed Strategy Research: The Promise of History and Historical Research Methods in Advancing Strategy Scholarship
By: Nicholas Argyres, Alfredo De Massis, Nicolai J. Foss, Federico Frattini, Geoffrey Jones and Brian Silverman
Recent years have seen an increasing interest in the use of history and historical research methods in strategy research. This article discusses how and why history and historical research methods can enrich theoretical explanations of strategy phenomena. The article... View Details
Argyres, Nicholas, Alfredo De Massis, Nicolai J. Foss, Federico Frattini, Geoffrey Jones, and Brian Silverman. "History-informed Strategy Research: The Promise of History and Historical Research Methods in Advancing Strategy Scholarship." Strategic Management Journal 41, no. 3 (March 2020): 343–368.
- 17 Aug 2022
- Video
Teaching with the Case Method—A Panel Discussion
- 27 Jul 2022
- News
Making the Case: Behind the Scenes of Case Writing
- Article
Choosing the Method of Sale: A Clinical Study of Conrail
By: Carliss Y. Baldwin and Sugato Bhattacharyya
Baldwin, Carliss Y., and Sugato Bhattacharyya. "Choosing the Method of Sale: A Clinical Study of Conrail." Journal of Financial Economics 30, no. 1 (November 1991).
- March 2008 (Revised July 2010)
- Case
China in Africa: The Case of Sudan
This case examines the relation between China's demand for resources and political risk. View Details
Keywords: Developing Countries and Economies; Business and Government Relations; Risk and Uncertainty; Environmental Sustainability; Sudan; China
Abrami, Regina M., and Eunice Ajambo. "China in Africa: The Case of Sudan." Harvard Business School Case 308-060, March 2008. (Revised July 2010.)
- June 2002
- Background Note
Note on the Equivalency of Methods for Discounting Cash Flows
Uses a numerical example to demonstrate that when you discount the cash flows to capital from a project at the weighted average cost of capital, you get same net present value result as you obtain when discounting the cash flows to equity at the cost of equity. Also... View Details
Fruhan, William E., Jr. "Note on the Equivalency of Methods for Discounting Cash Flows." Harvard Business School Background Note 202-128, June 2002.
- May – June 2010
- Article
Changes of Heart: The Switch-Value Method for Assessing Value Uncertainty
By: Leslie K. John and Baruch Fischhoff
John, Leslie K., and Baruch Fischhoff. "Changes of Heart: The Switch-Value Method for Assessing Value Uncertainty." Medical Decision Making 30, no. 3 (May–June 2010): 388–397.