Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (14,759) Arrow Down
Filter Results: (14,759) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (14,759)
    • People  (57)
    • News  (2,460)
    • Research  (9,850)
    • Events  (46)
    • Multimedia  (368)
  • Faculty Publications  (8,052)

Show Results For

  • All HBS Web  (14,759)
    • People  (57)
    • News  (2,460)
    • Research  (9,850)
    • Events  (46)
    • Multimedia  (368)
  • Faculty Publications  (8,052)
← Page 13 of 14,759 Results →
  • 13 Feb 2012
  • News

The Case Against Racial Colorblindness

  • 10 Jun 2010
  • News

What the Benihana Case Teaches

  • 22 Nov 2022
  • News

Is There a Method to Musk’s Madness on Twitter?

  • June 2015
  • Case

The Coca-Cola Company's Case for Creative Transformation

By: Thales S. Teixeira and Elizabeth Anne Watkins
In 2013, the Coca-Cola Company was awarded Creative Marketer of the Year by the Cannes Lions Festival (known as the "Oscar of Advertising") for the first time ever in history and nearly 50 years after the Festival's inception. Just one year before that, Jonathan... View Details
Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry
Citation
Educators
Purchase
Related
Teixeira, Thales S., and Elizabeth Anne Watkins. "The Coca-Cola Company's Case for Creative Transformation." Harvard Business School Multimedia/Video Case 815-714, June 2015.
  • October 2015
  • Teaching Plan

The Coca-Cola Company's Case for Creative Transformation

By: Thales Teixeira
This Teaching Plan is to be used with the Video Case "The Coca-Cola Company's Case for Creative Transformation" (HBS No. 815-714) View Details
Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry; Media and Broadcasting Industry; Food and Beverage Industry
Citation
Purchase
Related
Teixeira, Thales. "The Coca-Cola Company's Case for Creative Transformation." Harvard Business School Teaching Plan 516-038, October 2015.
  • March 29, 1999
  • Article

Making the Case for IT

By: L. M. Applegate
Keywords: Information Technology
Citation
Find at Harvard
Related
Applegate, L. M. "Making the Case for IT." Mastering Information Management Series Financial Times (March 29, 1999).
  • 2021
  • Talk

The Business Case for Diversity

By: R. Ely
Citation
Related
Ely, R. "The Business Case for Diversity." BetterUp Growth Council Meeting, 2021.
  • February 1989
  • Background Note

Learning with Cases

Gives some tips to maximize all learning; offers the pros and cons of experiential learning (cases) as a method; and gives some guidelines for effective case preparation, discussion, and learning. View Details
Keywords: Cases; Learning
Citation
Educators
Purchase
Related
Bonoma, Thomas V. "Learning with Cases." Harvard Business School Background Note 589-080, February 1989.
  • February 2008 (Revised November 2010)
  • Background Note

Accounting for Business Combinations: Acquisition Method

By: David F. Hawkins and F. Asis Martinez Jerez
A technical note reviewing business combinations and Goodwill accounting under the Statement of Financial Accounting Standards, No. 141R. View Details
Keywords: Goodwill Accounting; Mergers and Acquisitions; Standards
Citation
Educators
Purchase
Related
Hawkins, David F., and F. Asis Martinez Jerez. "Accounting for Business Combinations: Acquisition Method." Harvard Business School Background Note 108-067, February 2008. (Revised November 2010.)
  • Aug 2013
  • Conference Presentation

Going into the Field: How Experiential Methods Complement Case-Based Teaching

By: Ranjay Gulati
Citation
Related
Gulati, Ranjay. "Going into the Field: How Experiential Methods Complement Case-Based Teaching." Paper presented at the Academy of Management Annual Meeting, Orlando, FL, August 2013.
  • 01 May 1978
  • Conference Presentation

The Impact of Organizational Structure: Models and Methods for Change

By: R. M. Kanter
Keywords: Organizational Structure; Change
Citation
Related
Kanter, R. M. "The Impact of Organizational Structure: Models and Methods for Change." Paper presented at the International Conference on Implementing Equal Pay and Equal Opportunity, Wellesley College, Center for Research on Women, May 01, 1978. (Also in Equal Opportunity Policy for Women, edited by R.S. Ratner. Philadelphia: Temple University Press, 1979.)
  • 15 Aug 2005
  • HBS Case

Classic Cases Live On at HBS

Everyone talks about how quickly business changes, yet some HBS cases remain reliably relevant decades after they are written. We take a behind-the-scenes look at five cases that are at least twenty years... View Details
Keywords: by Garry Emmons
  • Video

Threadless Multimedia Case

  • Article

History-informed Strategy Research: The Promise of History and Historical Research Methods in Advancing Strategy Scholarship

By: Nicholas Argyres, Alfredo De Massis, Nicolai J. Foss, Federico Frattini, Geoffrey Jones and Brian Silverman
Recent years have seen an increasing interest in the use of history and historical research methods in strategy research. This article discusses how and why history and historical research methods can enrich theoretical explanations of strategy phenomena. The article... View Details
Keywords: Methodology; Strategy; Business History; Research; History
Citation
Find at Harvard
Related
Argyres, Nicholas, Alfredo De Massis, Nicolai J. Foss, Federico Frattini, Geoffrey Jones, and Brian Silverman. "History-informed Strategy Research: The Promise of History and Historical Research Methods in Advancing Strategy Scholarship." Strategic Management Journal 41, no. 3 (March 2020): 343–368.
  • 17 Aug 2022
  • Video

Teaching with the Case Method—A Panel Discussion

  • 27 Jul 2022
  • News

Making the Case: Behind the Scenes of Case Writing

  • Article

Choosing the Method of Sale: A Clinical Study of Conrail

By: Carliss Y. Baldwin and Sugato Bhattacharyya
Keywords: Sales; Information; Rail Industry
Citation
Find at Harvard
Related
Baldwin, Carliss Y., and Sugato Bhattacharyya. "Choosing the Method of Sale: A Clinical Study of Conrail." Journal of Financial Economics 30, no. 1 (November 1991).
  • March 2008 (Revised July 2010)
  • Case

China in Africa: The Case of Sudan

This case examines the relation between China's demand for resources and political risk. View Details
Keywords: Developing Countries and Economies; Business and Government Relations; Risk and Uncertainty; Environmental Sustainability; Sudan; China
Citation
Educators
Purchase
Related
Abrami, Regina M., and Eunice Ajambo. "China in Africa: The Case of Sudan." Harvard Business School Case 308-060, March 2008. (Revised July 2010.)
  • June 2002
  • Background Note

Note on the Equivalency of Methods for Discounting Cash Flows

By: William E. Fruhan Jr.
Uses a numerical example to demonstrate that when you discount the cash flows to capital from a project at the weighted average cost of capital, you get same net present value result as you obtain when discounting the cash flows to equity at the cost of equity. Also... View Details
Keywords: Capital Structure; Cash Flow; Cost of Capital; Equity; Valuation
Citation
Educators
Purchase
Related
Fruhan, William E., Jr. "Note on the Equivalency of Methods for Discounting Cash Flows." Harvard Business School Background Note 202-128, June 2002.
  • May – June 2010
  • Article

Changes of Heart: The Switch-Value Method for Assessing Value Uncertainty

By: Leslie K. John and Baruch Fischhoff
Keywords: Value; Risk and Uncertainty
Citation
Find at Harvard
Read Now
Purchase
Related
John, Leslie K., and Baruch Fischhoff. "Changes of Heart: The Switch-Value Method for Assessing Value Uncertainty." Medical Decision Making 30, no. 3 (May–June 2010): 388–397.
  • ←
  • 13
  • 14
  • …
  • 737
  • 738
  • →
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.