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Show Results For
- All HBS Web
(827)
- News (305)
- Research (354)
- Events (3)
- Multimedia (16)
- Faculty Publications (208)
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- 14 Jul 2014
- Research & Ideas
Pay Attention To Your ‘Extreme Consumers’
of extreme lovers or haters of their products. A project developing new menu items for a fast food restaurant chain in Malaysia, for example, used websites that were critical of the fast food industry to design healthier alternatives.... View Details
Keywords: by Michael Blanding
- 08 Apr 2019
- Sharpening Your Skills
The Life of Luxury and How to Sell It
a conundrum for the company. Does an affordable luxury product work against the top-tier brand? How Restaurants in Lima and Copenhagen Became Best in the WorldDeconstructing ground grasshoppers, upscale Peruvian cuisine, and other... View Details
- 28 Nov 2005
- Research & Ideas
Unilever: Transformation and Tradition
allocation of resources was difficult. There was also the past legacy of vertical and horizontal integration, which left Unilever owning considerable parts of the value chain. Its trawlers caught the fish that was eventually sold in its View Details
- 06 Oct 2020
- Sharpening Your Skills
18 Tips Managers Can Use to Lead Through COVID's Rising Waters
real ones raised consumers’ eyebrows, while programs that helped the brand’s employees or suppliers were applauded, such as Miller Lite’s virtual tip jar for bartenders or Yum Brands $1,000 bonuses to its Taco Bell, Pizza Hut, and KFC general managers during mandated... View Details
Keywords: by Sean Silverthorne
- 08 May 2023
- Research & Ideas
How Trump’s Anti-Immigrant Rhetoric Crushed Crowdfunding for Minority Entrepreneurs
Index from 2009 to 2021 to efforts by minority entrepreneurs to raise money on Kickstarter, which has raised $7.3 billion for popular projects such as opening restaurants and publishing comic books. “You can compare quarters within the... View Details
Keywords: by Scott Van Voorhis
- 16 Dec 2022
- Research & Ideas
Why Technology Alone Can't Solve AI's Bias Problem
In a cluttered online world, few can resist the convenience of an automated ranking when deciding what movie to watch on Netflix or which seafood restaurant looks promising in a Google search. But when it comes to finding a job candidate... View Details
- 22 May 2017
- Lessons from the Classroom
A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders
laundromat called “Linens and Lattes” that would let customers drink coffee, socialize, and surf the web while waiting for their clothes to dry). Well into the night, the judges discussed the presentations over dinner at Harvest View Details
- 07 May 2020
- Research & Ideas
The One Good Thing Caused by COVID-19: Innovation
makes consumers more willing to pay for safety features." Already during the pandemic, companies have been creative in identifying "low-hanging fruit" that could be quickly implemented in their operations. Grocery stores install plexiglass shields at... View Details
Keywords: by Hong Luo and Alberto Galasso
- 03 Dec 2020
- Research & Ideas
Cut Payroll Costs with Transparency, Fairness, and Compassion
0.5 percent of the US workforce was furloughed during this downturn. Many firms announced furloughs at the start of the pandemic, including Uber, Marriott, Lyft, Disney, JC Penney, Tesla, Sotheby’s, and Macy’s. And companies have taken a broad approach to using them.... View Details
Keywords: by Boris Groysberg and Sarah Abbott
- 27 Jun 2019
- Research & Ideas
Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too
says. "If they know people are going to a certain restaurant every week or using a certain product at home regularly, they could find ways to promote repeated purchases by sending coupons, subscription plans, or even gift cards to... View Details
Keywords: by Dina Gerdeman
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
as Miller Lite’s virtual tip jar for bartenders or Yum Brands $1,000 bonuses to its Taco Bell, Pizza Hut, and KFC general managers during mandated restaurant closures and emergency medical relief fund for employees diagnosed with... View Details
Keywords: by Jill Avery and Richard Edelman
- 10 Sep 2020
- Research & Ideas
The COVID Two-Step for Leaders: Protect and Pivot
their employees working. Some are big, like General Motors, a car company that's making ventilators. Others are small, mom-and-pop restaurants that are making up fruit-and-vegetable boxes for people and delivering them door-to-door.”... View Details
- 14 Jul 2020
- Research & Ideas
Restarting Under Uncertainty: Managerial Experiences from Around the World
complete existing development projects. In a few weeks, the company developed a new product to help restaurants manage increasing delivery and take-away demand sparked by the pandemic. The new product included, for example, the management... View Details
- 08 Feb 2016
- Research & Ideas
The Civic Benefits of Google Street View and Yelp
Yelp restaurant reviews to target hygiene inspections? “There is so much data now, it’s exhilarating—and frightening” “There is all sorts of data that is coming in now,” says Luca, “and if you use it carefully you could revamp the way... View Details
- 09 Feb 2012
- Sharpening Your Skills
Sharpening Your Skills: Online Marketing
Yelp Factor: Are Consumer Reviews Good for Business? In a new study, Assistant Professor Michael Luca shows just how much restaurant reviews on Yelp affect companies' bottom lines. The more difficult question: Are these ratings reliable... View Details
- 18 Nov 2009
- HBS Case
Customer Feedback Not on elBulli’s Menu
"We have turned eating into an experience that supersedes eating," he has said. "If the product is merely food, Adrià should move the restaurant to Barcelona or Madrid," says Norton, who has written a case on elBulli... View Details
- 15 Dec 2020
- Research & Ideas
The Unspoken Messages of COVID-19 Restrictions
fact, Harvard University research suggests that reopening restaurants last spring, shortly after the pandemic’s first wave, may have led some people to assume that eating out was safe—despite the now-documented links between indoor dining... View Details
- 13 Mar 2017
- Research & Ideas
Hiding Products From Customers May Ultimately Boost Sales
way to handle assortment rotation strategy—even restaurants. “For example, some sushi restaurants serve unique sushi rolls on a conveyor belt that passes in front of customers,” Ferreira and Goh write in the paper. “Customers must decide... View Details
- 23 Mar 2015
- Research & Ideas
It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers
restaurant versus on Grubhub.com, or paying cash versus using a credit card. In many cases, consumers pay the same price for a given product or service, whether buying it directly from its source or through an intermediary. Economists... View Details
- 09 Jan 2013
- Sharpening Your Skills
Sharpening Your Skills: Understanding Customers
Customer Feedback Not on elBulli's Menu At its height, Chef Ferran Adrià's elBulli restaurant may have been the most popular in the world, but why? In professor Michael Norton's course, students learn about marketing from a business owner... View Details
Keywords: Re: Multiple Faculty