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  • Research Summary

Business History

By: Walter A. Friedman
Walter Friedman serves as co-editor of Business History Review. He has a special interest in the history of marketing and personal selling, and is author of Birth of a Salesman: The Transformation of Selling in America (Harvard, 2004). He is also interested in the... View Details
  • Research Summary

Capital Markets, Investment, and Competition

By: Michael E. Porter
Michael E. Porter's research into issues of capital allocation, first published in the report 'Capital Choices,' is the basis for continuing research that examines how U.S. capital markets distort competitive behavior and investment. A report to the Competitiveness... View Details
  • Research Summary

Consumer-Driven Health Care

By: Regina E. Herzlinger
Since 1999, Professor Herzlinger's work in this area has provided the major impetus for the transformation of the health care sector: first in new consumer-driven insurance products sold by established insurers such as Aetna, United and CIGNA, as well as... View Details
  • Research Summary

Corporate Reputation

By: Stephen A. Greyser
Stephen A. Greyser is undertaking an empirical analysis of corporate reputation based on interviews conducted by Opinion Research Corporation with more than four thousand executives in nineteen countries. His study is examining public awareness of, familiarity with,... View Details
  • Research Summary

Creativity and Innovation

By: Teresa M. Amabile

Starting in 2016, I undertook several new projects on creativity and innovation. The first, a revision of my 1988 componential theory of creativity and innovation, was coauthored with Michael Pratt (Boston College) and published in Research in Organizational... View Details

Keywords: Creativity; Innovation
  • Research Summary

Current Research

By: Leslie K. John

Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.

Professor John’s work has been published in leading... View Details

  • Teaching Interest

Digital Marketing Strategy

By: John A. Deighton

When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details

  • Research Summary

Entrepreneurial Failure

By: Thomas R. Eisenmann
Most startups fail. Why? Are there recurring patterns that can be anticipated and avoided? If entrepreneurs fail, how can they do so in ways that leave their reputations, relationships, and integrity intact? And, how can they learn from the experience, heal, and... View Details
Keywords: Startups; Entrepreneurship; Failure
  • Research Summary

Financial Risk Management

By: Richard F. Meyer
Richard F. Meyer is exploring the theory and practice of financial risk management in corporations worldwide. Three primary objectives of his research are: to understand the underlying sources of risk and corporations' exposure to them; to identify appropriate,... View Details
  • Research Summary

Gun Violence in the United States

By: Deepak Malhotra
My colleagues and I are studying gun violence from two perspectives.  First, how do events like mass shootings impact gun policy?  Do they have any effect?  We find that they do, but not in the way most people would expect. Second, we are studying which types of gun... View Details
  • Research Summary

Helping at Work

By: Teresa M. Amabile

This research focuses on collaboration and helping in creative project teams. Colin Fisher (UCL), Julianna Pillemer (NYU Stern School), and I developed a multi-year research program examining help received and given, including successful and unsuccessful helping... View Details

Keywords: Collaboration; Helping; Creativity; Creative Industries
  • Forthcoming
  • Article

How Important Is Editorial Gatekeeping? Evidence from Top Biomedical Journals

By: Joshua L. Krieger, Kyle R. Myers and Ariel D. Stern
We examine editors' influence on the scientific content of academic journals by unpacking the role of three major forces: journals' missions, aggregate supply of and demand for specific topics, and scientific homophily via editorial gatekeeping. In a sample of top... View Details
Keywords: Editors; Biomedical Research; Editorial Gatekeeping; Scientific Homophily; Intellectual Capital; Mission and Purpose; Journals and Magazines; Intellectual Property; Innovation and Invention; Human Capital; Higher Education; Publishing Industry
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  • Research Summary

International Competitiveness in High Technology and Science Based Sectors

By: Gary P. Pisano

This research project examines shifts in competitive capabilities of companies and countries in high technology and science based businesses.  It is particularly concerned with the potential loss of such capabilities in various industrial sectors in the... View Details

  • Research Summary

Macroeconomic management

By: Richard H.K. Vietor
Richard H. K. Vietor has been studying how national governments foster economic development and compete in a globalized economy. He has been researching these activities in ten countries, publishing the results first in 2007, in a book entitled How Countries... View Details
  • Research Summary

Managerial Decision Analysis

By: David E. Bell
David E. Bell and Arthur Schleifer, Jr. are concluding a multiyear project aimed at producing more field-oriented case material for the Managerial Economics course, specifically, materials on decision, data, and risk analysis. A series of case- and textbooks (with... View Details
  • Research Summary

Managing in an Information Age

By: Lynda M. Applegate
Lynda M. Applegate's research focuses on the influence of information technology on markets and organizations. Her findings on the evolution of electronic commerce and on the role of information technology as an enabler of flexible and adaptive ... View Details
  • Research Summary

Mastering Strategy Execution

By: Robert Simons

Professor Robert Simons’ research encompasses three areas of management accountability that are the foundation for successful strategy execution: organization design, performance measurement and control, and risk management. In addition, Simons is interested in the... View Details

  • Teaching Interest

Overview

By: John A. Deighton
I teach about the ecosystem of big data, the role of data in advertising and creative industries, and customer management and personal privacy in an era of individual addressability. View Details
Keywords: Digital Marketing; Database Marketing; Social Media; Data Analytics; Information; Advertising; Marketing; Media; Technology; Publishing Industry; Publishing Industry; Publishing Industry; Publishing Industry; Publishing Industry
  • Research Summary

Overview

By: Jeffrey J. Bussgang

Start Up Strategy and Management
Bussgang’s research focuses on applying Lean Startup principles to early-stage technology companies as well as the challenges and opportunities when scaling startups. His work led to the creation of the MBA elective... View Details

  • Research Summary

Overview

By: John A. Deighton
Professor Deighton conducts research at the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He... View Details
Keywords: Marketing; Media; Information Technology; Publishing Industry; Publishing Industry; Publishing Industry; Publishing Industry; Publishing Industry; Publishing Industry; North and Central America; Asia; Europe

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