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  • All HBS Web  (6,400)
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  • Research Summary

Overview

By: Alison Wood Brooks
Professor Brooks studies the psychology of conversation and emotion—topics at the intersection of how people think, feel, and interact. From pitching ideas to seeking advice, from asking questions to giving compliments, from talking about (or hiding) our feelings and... View Details
Keywords: Anxiety; Emotion; Emotion Regulation; Reappraisal; Negotiation; Trust; Performance
  • 2016
  • Chapter

How Moral Flexibility Constrains Our Moral Compass

By: F. Gino
Cheating, fraud, deception, uncooperative actions, and many other forms of unethical behavior are among the greatest personal and societal challenges of our time. While the media commonly focuses on the most sensational scams (e.g., Enron, Bernard Madoff), less... View Details
Keywords: Moral Sensibility; Behavior; Organizations; Attitudes
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Gino, F. "How Moral Flexibility Constrains Our Moral Compass." In Cheating, Corruption, and Concealment: The Roots of Dishonesty, edited by Jan-Willem van Prooijen and Paul A.M. van Lange. Cambridge University Press, 2016.
  • May 2024 (Revised April 2025)
  • Case

Leading Culture Change at Microsoft Western Europe

By: Amy C. Edmondson and Cat Huang
In 2023, Cindy Rose, President of Microsoft Western Europe, faced a critical decision. Rose grappled with the potential impact of widespread layoffs on psychological safety and the cultural transformation she had championed since her arrival. When Rose had first joined... View Details
Keywords: Leadership; Organizational Culture; Transformation; Collaborative Innovation and Invention; Job Cuts and Outsourcing; Problems and Challenges; Motivation and Incentives; Groups and Teams; Business or Company Management; Technology Industry; Europe
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Edmondson, Amy C., and Cat Huang. "Leading Culture Change at Microsoft Western Europe." Harvard Business School Case 624-096, May 2024. (Revised April 2025.)
  • 18 Feb 2019
  • Working Paper Summaries

Diagnostic Bubbles

Keywords: by Pedro Bordalo, Nicola Gennaioli, Spencer Yongwook Kwon, and Andrei Shleifer; Financial Services
  • October 2003 (Revised January 2004)
  • Exercise

Electric Maze Exercise, The

By: Amy C. Edmondson and Hanna Rodriguez-Farrar
This team-based exercise uses an educational tool called "The Electric Maze," developed by Interel Corp., to teach insights about the social and psychological challenges facing employees who must engage in collaborative learning. The tool is a grid-patterned rug with... View Details
Keywords: Change Management; Leadership; Learning; Groups and Teams; Risk and Uncertainty
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Edmondson, Amy C., and Hanna Rodriguez-Farrar. "Electric Maze Exercise, The." Harvard Business School Exercise 604-046, October 2003. (Revised January 2004.)
  • 2010
  • Article

Creativity

By: Beth A. Hennessey and Teresa M. Amabile
The psychological study of creativity is essential to human progress. If strides are to be made in the sciences, humanities, and arts, we must arrive at a far more detailed understanding of the creative process, its antecedents, and its inhibitors. This review,... View Details
Keywords: Creative Ability; Creativity; Social Psychology; Research; Interdisciplinary Studies
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Hennessey, Beth A., and Teresa M. Amabile. "Creativity." Annual Review of Psychology 61 (2010): 569–598.
  • 2016
  • Article

The Dynamic Componential Model of Creativity and Innovation in Organizations: Making Progress, Making Meaning

By: Teresa M. Amabile and Michael G. Pratt
Leveraging insights gained through a burgeoning research literature over the past 28 years, this paper presents a significant revision of the model of creativity and innovation in organizations published in Research in Organizational Behavior in 1988. This... View Details
Keywords: Progress; Meaningful Work; Affect; Creativity; Organizations; Innovation and Invention; Motivation and Incentives
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Amabile, Teresa M., and Michael G. Pratt. "The Dynamic Componential Model of Creativity and Innovation in Organizations: Making Progress, Making Meaning." Research in Organizational Behavior 36 (2016): 157–183.
  • 2025
  • Working Paper

Social Protection and Social Distancing During the Pandemic: Mobile Money Transfers in Ghana

By: Dean Karlan, Matt Lowe, Robert Osei, Isaac Osei-Akoto, Benjamin N. Roth and Christopher Udry
We randomized mobile money transfers to a sample of low-income Ghanaians during the COVID-19 pandemic. Treated households received eight transfers that sum to roughly one month’s income, while control households only received one transfer. The mere announcement of... View Details
Keywords: Social Distancing; Social Welfare; Economic Relief; Health Pandemics; Poverty
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Karlan, Dean, Matt Lowe, Robert Osei, Isaac Osei-Akoto, Benjamin N. Roth, and Christopher Udry. "Social Protection and Social Distancing During the Pandemic: Mobile Money Transfers in Ghana." Harvard Business School Working Paper, No. 23-010, July 2022. (Revised July 2025. Revise and Resubmitted, Journal of Development Economics.)
  • November 2006
  • Case

Tickle

By: William A. Sahlman and Dan Heath
Describes a set of decisions confronting the management team of a rapidly growing online psychological testing and social networking company. They can either sell the company to a large public company, raise another round of capital from a preeminent venture capital... View Details
Keywords: Decisions; Internet and the Web; Growth Management; Internet and the Web; Business Strategy; Corporate Finance
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Sahlman, William A., and Dan Heath. "Tickle." Harvard Business School Case 807-100, November 2006.
  • January–February 2019
  • Article

The Hard Truth About Innovative Cultures

By: Gary P. Pisano
Innovative cultures are generally depicted as pretty fun. They’re characterized by a tolerance for failure and a willingness to experiment. They’re seen as being psychologically safe, highly collaborative, and nonhierarchical. And research suggests that these behaviors... View Details
Keywords: Organizational Culture; Innovation and Invention; Performance Expectations; Leadership
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Pisano, Gary P. "The Hard Truth About Innovative Cultures." Harvard Business Review 97, no. 1 (January–February 2019): 62–71.
  • April 2019
  • Article

Rituals and Nuptials: The Emotional and Relational Consequences of Relationship Rituals

By: Ximena Garcia-Rada, Ovul Sezer and Michael I. Norton
Four studies reveal the benefits of relationship rituals: couples with relationship rituals report more positive emotions and greater relationship satisfaction and commitment than those without them. We show that rituals are crucial for understanding consumption... View Details
Keywords: Rituals; Relationship Satisfaction; Relationships; Satisfaction; Spending; Behavior; Perception; Emotions
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Garcia-Rada, Ximena, Ovul Sezer, and Michael I. Norton. "Rituals and Nuptials: The Emotional and Relational Consequences of Relationship Rituals." Journal of the Association for Consumer Research 4, no. 2 (April 2019): 185–197.
  • 15 Mar 2018
  • Working Paper Summaries

Backhanded Compliments: How Negative Comparisons Undermine Flattery

Keywords: by Ovul Sezer, Alison Wood Brooks, and Michael I. Norton
  • Research Summary

Meaningful Work as the Recognition and Expression of Deeply Embedded Life Interests

A large part of my research efforts over the past twenty years has been focused on the understanding of meaning as the recognition and expression of "deeply embedded life interests", an aspect of the psychology of human personality that has a long tradition... View Details
  • 25 Feb 2015
  • Working Paper Summaries

Thick as Thieves? Dishonest Behavior and Egocentric Social Networks

Keywords: by Jooa Julia Lee, Dong-Kyun Im, Bidhan L. Parmar & Francesca Gino
  • April 2020
  • Article

The Impostor Syndrome from Luxury Consumption

By: Dafna Goor, Nailya Ordabayeva, Anat Keinan and Sandrine Crener
The present research proposes that luxury consumption can be a double-edged sword: while luxury consumption yields status benefits, it can also make consumers feel inauthentic, because consumers perceive it as an undue privilege. As a result, paradoxically, luxury... View Details
Keywords: Luxury Consumption; Luxury; Spending; Consumer Behavior; Perception
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Goor, Dafna, Nailya Ordabayeva, Anat Keinan, and Sandrine Crener. "The Impostor Syndrome from Luxury Consumption." Journal of Consumer Research 46, no. 6 (April 2020): 1031–1051.
  • January 2004
  • Background Note

Why Developers Don't Understand Why Consumers Don't Buy

By: John T. Gourville
Looks at the psychological biases developers bring to the new product development process. Identifies three reasons why developers may do a poor job of identifying the demand for an innovative, new concept or product: (1) the self-selection bias, (2) differing initial... View Details
Keywords: Customer Focus and Relationships; Innovation and Invention; Knowledge Management; Product Marketing; Consumer Behavior; Product Development; Perspective; Prejudice and Bias
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Gourville, John T. "Why Developers Don't Understand Why Consumers Don't Buy." Harvard Business School Background Note 504-068, January 2004.
  • April 2014
  • Article

The Emergence of 'Us and Them' in 80 Lines of Code: Modeling Group Genesis in Homogeneous Populations

By: Kurt Gray, David G. Rand, Eyal Ert, Kevin Lewis, Steve Hershman and Michael I. Norton
Psychological explanations of group genesis often require population heterogeneity in identity or other characteristics, whether deep (e.g., religion) or superficial (e.g., eye color). We use game-theoretical agent-based models to explore group genesis in homogeneous... View Details
Keywords: Groups and Teams
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Gray, Kurt, David G. Rand, Eyal Ert, Kevin Lewis, Steve Hershman, and Michael I. Norton. "The Emergence of 'Us and Them' in 80 Lines of Code: Modeling Group Genesis in Homogeneous Populations." Psychological Science 25, no. 4 (April 2014): 982–990.
  • 22 May 2012
  • Working Paper Summaries

Componential Theory of Creativity

Keywords: by Teresa M. Amabile
  • 06 Sep 2007
  • Working Paper Summaries

Why We Aren’t as Ethical as We Think We Are: A Temporal Explanation

Keywords: by Ann E. Tenbrunsel, Kristina A. Diekmann, Kimberly A. Wade-Benzoni & Max H. Bazerman
  • 2014
  • Other Teaching and Training Material

Marketing Reading: Segmentation and Targeting

By: Sunil Gupta
This Reading introduces two of the integral parts of any marketing strategy: segmentation and targeting. It covers, first, all of the methods, techniques, and variables with which a business first uncovers the full range of its potential customers and then... View Details
Keywords: Behavioral Segmentation; Conjoint Analysis; Demographic Segmentation; Geographic Segmentation; Market Opportunities; Market Segmentation; Marketing; Marketing Strategy; Psychographic Segmentation; Unethical Marketing Practices; United States
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Gupta, Sunil. "Marketing Reading: Segmentation and Targeting." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8219, 2014.
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