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  • All HBS Web  (869)
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← Page 13 of 869 Results →
  • 15 Oct 2009
  • Working Paper Summaries

Mixed Source

Keywords: by Ramon Casadesus-Masanell & Gastón Llanes; Technology
  • 2011
  • Working Paper

The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments

By: Qiang Liu, Thomas J. Steenburgh and Sachin Gupta
Different instruments are relevant for different marketing objectives (category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different... View Details
Keywords: Decision Choices and Conditions; Forecasting and Prediction; Investment; Brands and Branding; Marketing Strategy; Demand and Consumers; Mathematical Methods
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Liu, Qiang, Thomas J. Steenburgh, and Sachin Gupta. "The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments." Harvard Business School Working Paper, No. 12-012, September 2011.
  • 02 Jan 2024
  • Research & Ideas

10 Trends to Watch in 2024

The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details
Keywords: by Rachel Layne
  • September 2023 (Revised November 2023)
  • Case

Seeds of Innovation: GALY's Quest to Cultivate the Future of Agriculture in the Lab

By: George Serafeim and Michael Norris
In 2023, Luciano Bueno, CEO and founder of plant cell culture agriculture company GALY, was considering the best path forward for his company as he planned to pitch Series B investors. GALY, founded in 2019, aimed to produce cotton and other crops from cells grown in... View Details
Keywords: Business Model; Green Technology; Goods and Commodities; Growth and Development Strategy; Science-Based Business; Entrepreneurship; Plant-Based Agribusiness; Business Startups; Decisions; Technological Innovation; Production; Agriculture and Agribusiness Industry; Technology Industry; Boston; Sao Paulo
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Serafeim, George, and Michael Norris. "Seeds of Innovation: GALY's Quest to Cultivate the Future of Agriculture in the Lab." Harvard Business School Case 124-017, September 2023. (Revised November 2023.)

    Jerry R. Green

    Jerry R. Green

    David A. Wells Professor of Political Economy

    John Leverett Professor in the University

    Harvard University

     

    Jerry Green is the John Leverett Professor in the University and the David A. Wells... View Details

    Keywords: aerospace; education industry; insurance industry; professional services
    • April 2006 (Revised October 2008)
    • Case

    Marketing New York City

    By: V. Kasturi Rangan, Anita Elberse and Marie Bell
    New York City is a pioneer in the emerging field of municipal marketing. The city's first chief marketing officer must develop a marketing organization with a self-funded business model that creates value for the city by leveraging the city's assets, including physical... View Details
    Keywords: Entrepreneurship; Government and Politics; Goals and Objectives; Marketing Strategy; Partners and Partnerships; Value Creation; New York (city, NY)
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    Rangan, V. Kasturi, Anita Elberse, and Marie Bell. "Marketing New York City." Harvard Business School Case 506-022, April 2006. (Revised October 2008.)
    • 21 Jul 2009
    • First Look

    First Look: July 21

    stronger. Download the paper: http://www.hbs.edu/research/pdf/09-051.pdf Quality Management and Job Quality: How the ISO 9001 Standard for Quality Management Systems Affects Employees and Employers (revised)... View Details
    Keywords: Martha Lagace
    • January 2011 (Revised July 2012)
    • Case

    Arcadia Biosciences: Seeds of Change (Abridged)

    By: Arthur A. Daemmrich
    Arcadia Biosciences is seeking to introduce genetically modified rice to China that will lower farmers' costs and generate environmental benefits through reduced greenhouse gas emissions. The case describes challenges facing this small agricultural biotechnology... View Details
    Keywords: Plant-Based Agribusiness; Intellectual Property; Genetics; Environmental Sustainability; Science-Based Business; Climate Change; Agriculture and Agribusiness Industry; Biotechnology Industry; China
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    Daemmrich, Arthur A. "Arcadia Biosciences: Seeds of Change (Abridged)." Harvard Business School Case 711-050, January 2011. (Revised July 2012.)
    • 2012
    • Other Unpublished Work

    Selection, Reallocation, and Knowledge Spillover: Identifying the Sources of Productivity Gains from Multinational Activity

    By: Laura Alfaro and Maggie X. Chen
    The impact of multinational activity on host-country productivity has been a major topic of economic research. A positive impact can be attributed to knowledge spillovers from foreign multinational to domestic firms or a less stressed, alternative explanation—firm... View Details
    Keywords: Multinational Firms and Management; Performance Productivity; Supply and Industry; Knowledge; Manufacturing Industry
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    Alfaro, Laura, and Maggie X. Chen. "Selection, Reallocation, and Knowledge Spillover: Identifying the Sources of Productivity Gains from Multinational Activity." 2012.
    • 14 Aug 2012
    • First Look

    First Look: August 14

    http://www.hbs.edu/research/pdf/13-010.pdf IP Modularity: Profiting from Innovation by Aligning Product Architecture with Intellectual Property Authors:Joachim Henkel, Carliss Y. Baldwin, and Willy C. Shih Abstract Distributed value... View Details
    Keywords: Sean Silverthorne
    • January 2008
    • Background Note

    Index Options

    By: Joshua Coval and Erik Stafford
    The goal of this simulation is to understand the patterns in index option prices that are not predicted by the Black-Scholes model. In particular, the simulation focuses on two properties of options prices. First, at-the-money implied volatilities from index options... View Details
    Keywords: Volatility; Stock Options; Investment; Price; Profit; Risk Management; Mathematical Methods
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    Coval, Joshua, and Erik Stafford. "Index Options." Harvard Business School Background Note 208-119, January 2008.
    • January 2014
    • Article

    Pareto Efficiency in Robust Optimization

    By: Dan Iancu and Nikolaos Trichakis
    This paper formalizes and adapts the well-known concept of Pareto efficiency in the context of the popular robust optimization (RO) methodology for linear optimization problems. We argue that the classical RO paradigm need not produce solutions that possess the... View Details
    Keywords: Robust Optimization; Pareto Optimality; Resource Allocation; Game Theory
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    Iancu, Dan, and Nikolaos Trichakis. "Pareto Efficiency in Robust Optimization." Management Science 60, no. 1 (January 2014): 130–147.

      Richard G. Hamermesh

      Richard Hamermesh was the MBA Class of 1961 Professor of Management Practice at the Harvard Business School. While at HBS Richard served as co-chair of the HBS Healthcare... View Details

      Keywords: health care
      • June 2014 (Revised November 2015)
      • Case

      Via Verde

      By: Arthur I Segel, Nicolas P. Retsinas, Philip Berkman, Sean Liu, Jared Katseff and Shawn Tuli
      Developers Jonathan Rose and Adam Weinstein were trying to determine which of three proposals to submit to the city of New York in response to a RFP to create an affordable housing project in the South Bronx. The site, referred to as Via Verde, was a 1.5-acre... View Details
      Keywords: Jonathan Rose Companies; Affordable Housing; Property; Real Estate Industry; United States
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      Segel, Arthur I., Nicolas P. Retsinas, Philip Berkman, Sean Liu, Jared Katseff, and Shawn Tuli. "Via Verde." Harvard Business School Case 214-105, June 2014. (Revised November 2015.)
      • March 2011
      • Article

      Restaurant Organizational Forms and Community in the U.S. in 2005

      By: Glenn R. Carroll and Magnus Thor Torfason
      Recent sociological theory and research highlights food, drink, and restaurants as culturally meaningful and related to social identity. An implication of this view holds that the prevalence of corporate chain restaurants affects the sociological character of... View Details
      Keywords: Demographics; Age; Supply Chain Management; Culture; Balance and Stability; Income Characteristics; Research; Civil Society or Community; Identity; Theory; Society; Service Industry; United States
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      Carroll, Glenn R., and Magnus Thor Torfason. "Restaurant Organizational Forms and Community in the U.S. in 2005." City & Community 10, no. 1 (March 2011): 1–25.
      • 19 Dec 2006
      • Working Paper Summaries

      The Political Economy of Capitalism

      Keywords: by Bruce R. Scott
      • 19 Sep 2023
      • HBS Case

      How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money?

      on. It will transform the world, but the money isn't made on the thing that enabled the transformation. “The issue is, we normally think of intellectual property as being copyrighted or not copyrighted.” Rand: What role will regulation... View Details
      Keywords: by Ben Rand; Technology; Information Technology

        Louis T. Wells

        Professor Louis T. Wells is the Herbert F. Johnson Professor of International Management at the Harvard Business School. He has served as consultant to governments of a number of developing countries, as well as to international organizations and private firms. His... View Details

        Keywords: mining; telecommunications; utilities
        • 29 Jun 2010
        • First Look

        First Look: June 29

        morbidity measures from the Demographic and Health Surveys and health facility based mortality data as reported in the national Health Management Information System. While we find rather robust correlations between the rollout of bed nets... View Details
        Keywords: Martha Lagace

          Josh Lerner

          Josh Lerner graduated from Yale College with a special divisional major. He worked for several years on issues concerning technological innovation and public policy at the Brookings Institution, for a public-private task force in Chicago, and on... View Details

          Keywords: biotechnology; high technology; venture capital industry
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