Publications

June 2009 (Revised June 2009)
Supplement

iPremier (C): Denial of Service Attack (Graphic Novel Version)

By: Robert D. Austin, Richard Nolan and Michael Parent

Describes an IT security crisis, and raises issues of risk management, preparation for crisis, management of crises, computer security, and public disclosure of security risks. View Details

Keywords: Safety; Risk Management; Information Technology; Crisis Management; Information Technology Industry

June 2009 (Revised June 2009)
Supplement

iPremier (B): Denial of Service Attack (Graphic Novel Version)

By: Richard Nolan, Robert D. Austin and Michael Parent

Describes an IT security crisis, and raises issues of risk management, preparation for crisis, management of crises, computer security, and public disclosure of security risks. View Details

Keywords: Safety; Risk Management; Information Technology; Crisis Management; Information Technology Industry

May 1981 (Revised December 1992)
Case

Chesebrough-Pond's, Inc.: Vaseline Petroleum Jelly

By: John A. Quelch

The product manager for Vaseline Petroleum Jelly has to prepare the 1978 brand budget and determine expenditure levels for advertising, trade promotion, and consumer promotion. View Details

Keywords: Advertising; Budgets and Budgeting; Product Marketing; Brands and Branding; Consumer Products Industry; Beauty and Cosmetics Industry

Career Coach

Kesha is excited to help other students – particularly those looking to work in the fields she has experience in (consulting, PE Ops, Big Tech) as well as those trying to explore as much as possible while at HBS. She is uniquely positioned to assist in 4 areas: 1)... View Details

06 Sep 2022
Blog Post

To Go-Go: A Foodtech Startup Serves Up Scale in Latin America

For all their variety, restaurants have two things in common: a kitchen where food is prepared and a dining area where customers consume it. But what if you could use technology to ditch the dining area and just keep the kitchen, trimming... View Details

13 Sep 2023
Video

Entrepreneurial Insights: Lizzie Matusov, Co-founder and CEO of Quotient

October 2004 (Revised July 2010)
Case

Product Team Cialis: Getting Ready to Market

By: Elie Ofek

Lilly and ICOS are preparing for the launch of a new drug, Cialis, to compete against Viagra. To position against the incumbent firm Pfizer, which developed and markets Viagra, and other newcomers into the erectile dysfunction market, they must determine how best to... View Details

Keywords: Communication Strategy; Marketing Strategy; Product Launch; Product Positioning; Competition; Competitive Advantage; Segmentation; Pharmaceutical Industry

21 Mar 2024
Blog Post

SVMP Gave Me the Courage to Fail

vulnerability involved in the process prompted me to reflect and truly determine my motivation and what I hoped to gain from the experience. Throughout the program, we were encouraged to take risks and recalibrate through internal case View Details

November 1980 (Revised November 1998)
Background Note

Case Method Teaching

Prepared originally for new instructors in a first-year marketing course. While certain references are to cases in marketing, the note has applicability to case method teaching generally. View Details

Keywords: Cases; Teaching; Business Education

September 2012
Case

Sir Alex Ferguson: Managing Manchester United

By: Anita Elberse and Thomas Dye

Sir Alex Ferguson, the most successful manager in British football history, is preparing for the 2012–2013 season—his record-setting 26th as manager of one of the world's most decorated professional football clubs and one of sport's biggest franchises. Over the years... View Details

Keywords: Managing Teams; Leading Teams; European Football; Sports; Leadership; Sports Industry; England; United Kingdom; Europe