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  • 16 Mar 2003
  • Research & Ideas

At the Center of Corporate Scandal Where Do We Go From Here?

broader conception of what went wrong. I believe that business schools have a responsibility to help deal with these problems, and therefore the challenge has a very strong personal dimension for me. This is not a theoretical exercise.... View Details
Keywords: by Kim B. Clark
  • November 1998 (Revised July 1999)
  • Case

Merrill Lynch's Acquisition of Mercury Asset Management

By: Andre F. Perold, Imran Ahmed and Randolph B Altschuler
In the Spring of 1998, Merrill Lynch faced an array of challenges and opportunities related to its global asset management business. The firm had recently completed its $5.3 billion cash acquisition of U.K.-based Mercury Asset Management, a transaction that made it one... View Details
Keywords: Acquisition; Asset Management; Currency; Financial Strategy; Global Strategy; Brands and Branding; Distribution; Production; Organizational Change and Adaptation; Retirement; Japan; Europe; United Kingdom
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  • 16 Aug 2006
  • Research & Ideas

Is MySpace.com Your Space?

Social networking sites such as MySpace.com are some of the most trafficked on the Web—MySpace had 46 million unique users in June and features nearly 100 million personal profiles posted by users, many of whom are in their teens and... View Details
Keywords: by Sean Silverthorne; Advertising; Information; Publishing
  • 29 Sep 2015
  • First Look

September 29, 2015

as early as possible during EHR optimization. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49754 2015 Journal of Product & Brand Management The Nobel Prize: The Identity of a Corporate Heritage View Details
Keywords: Sean Silverthorne
  • April 2009 (Revised April 2012)
  • Case

Bono and U2

By: Nancy F. Koehn, Katherine Miller and Rachel Wilcox
This case traces the 30-year development of the rock band U2 and the development of its four members as artists, business leaders, and humanitarians (with particular attention paid to lead singer Bono's global humanitarian work). The case examines the beginnings of the... View Details
Keywords: Arts; Business Model; Social Entrepreneurship; Globalized Markets and Industries; Leadership; Brands and Branding; Personal Development and Career; Social Enterprise; Music Industry
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  • 31 Dec 2012
  • Research & Ideas

Most Popular Stories of 2012

significant economic development of 2013. Use the "Comments" link to tell us what and why. Most Popular Stories In 2012 1. Clayton Christensen's "How Will You Measure Your Life?" Published: May 9, 2012 World-renowned innovation expert Clayton M.... View Details
Keywords: by Staff
  • 11 Jun 2012
  • Research & Ideas

When Business Competition Harms Society

facilities are more lenient when their organizational scope includes products and services, like selling cars, where enticing customer loyalty can enhance profits. On the other hand, compared with independent facilities, subsidiaries or View Details
Keywords: by Carmen Nobel; Auto
  • 27 Jul 2011
  • Research & Ideas

Customer Loyalty Programs That Work

president and CEO of grocery chain Stop & Shop. In 2007, certain brands of pet food manufactured in China and sold at several locations were found to be contaminated with melamine. Many pets became sick, and some even died. Through it... View Details
Keywords: by Maggie Starvish; Retail
  • 11 Jun 2001
  • Research & Ideas

E-Commerce Unplugged

knowledge of consumer behavior to create killer applications in the m-commerce arena. Imagine a brand well positioned to satisfy the life intentions of the youth market: Let's call it "Soda X." What if Soda X built a... View Details
Keywords: by Nitin Nohria & Marty Leestma
  • 29 Jan 2013
  • Research & Ideas

Creating the Perfect Super Bowl Ad

sample of 82 ads for 30 brands in their homes or workplaces. The research relied on webcams that track visible changes on a person's face as they watch an ad, responding to funny, or amusing content. The software detects the slightest... View Details
Keywords: by Kim Girard; Advertising; Media & Broadcasting
  • 09 Feb 2018
  • Research & Ideas

Big Hits: The Best of the 2018 Super Bowl Ads

constitute products sometimes used together—a beverage and a snack. And at the end, reflecting the brand brotherhood and product pairing, the two personalities meet briefly in a split-screen appearance.... View Details
Keywords: Re: Multiple Faculty; Telecommunications
  • 03 Mar 2015
  • First Look

First Look: March 3

and perspective on crises both personal and global. GNH had become the country's brand and suggested a possible future for capitalism. Was Bhutan on to something? Was there really a tradeoff between growth... View Details
Keywords: Sean Silverthorne
  • 24 Mar 2015
  • First Look

First Look: March 24

https://cb.hbsp.harvard.edu/cbmp/product/515054-PDF-ENG Harvard Business School Case 915-401 Peter Guber: The 'Me' vs. 'We' Brand Well-known film producer Peter Guber must decide whether to commit to a time-consuming View Details
Keywords: Sean Silverthorne
  • 05 Aug 2002
  • What Do You Think?

Is Platform Leadership Old Hat or the Wave of the Future?

is a comprehensive brand a platform? Or are high-tech platforms of a more pervasive order, essentially influencing the way millions of people do business and lead their personal lives on a global basis? If... View Details
Keywords: by James Heskett
  • 13 Oct 2015
  • Research & Ideas

Does Business Get Done the Same Way in Emerging and Developed Countries?

point when he explains how hard it is to break into mature markets, particularly if you don’t have a well-known brand or reputation. Some Turkish companies bought old brands to overcome this barrier. For... View Details
Keywords: by Sean Silverthorne
  • 10 Jan 2018
  • Research & Ideas

Working for a Shamed Company Can Hurt Your Future Compensation

iPhoto In the blink of an instant, a corporate brand can turn from sterling to tarnished. Just ask Volkswagen or Wells Fargo—two prestigious names that have become associated with scandal in recent years, and now become synonymous with... View Details
Keywords: by Michael Blanding; Financial Services
  • 05 Dec 2007
  • Sharpening Your Skills

Sharpening Your Skills: Managing Marketing

Networked Customers? How Do You Value a 'Free' Customer? Sometimes a valuable customer may be the person who never buys a thing. Professor Sunil Gupta discusses how to assess the profitability of a customer in a networked setting—a... View Details
  • 25 Sep 2000
  • Research & Ideas

Cyber-Marketing: Scouting the Digital Communications Frontier

television brings people together and lets advertisers build giant brands and promote broad cultural trends, the Web segments the audience into small pockets of interest. Mass marketers have a whole new game to learn if they aspire to... View Details
Keywords: by Peter K. Jacobs
  • September 2008 (Revised October 2008)
  • Case

Marc Abrahams: Annals of an Improbable Entrepreneur

By: Boris Groysberg and Michael Slind
Marc Abrahams was a media entrepreneur who specialized in science humor. In 2008, he sought to boost the scale and monetization potential of his business. That business, called Improbable Research, encompassed a magazine (Annals of Improbable Research), a high-profile... View Details
Keywords: Entrepreneurship; Selection and Staffing; Human Capital; Growth and Development Strategy; Brands and Branding; Personal Development and Career
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  • 13 May 2014
  • First Look

First Look: May 13

within an organization to be effective leaders and to accomplish their personal goals. Executives are urged to examine their lives to discover major themes, interests, and values, using that examination to create a short statement of... View Details
Keywords: Sean Silverthorne

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