personal branding - Publications - Faculty & Research

09 Apr 2019
First Look

New Research and Ideas, April 9, 2019

proposals, and quality evaluations for more than 12,000 evaluator-proposal pairs. The analysis shows that solicitations offering a personal reward for top submissions boost participation rates without affecting submission quality. We show... View Details

Keywords: Dina Gerdeman

09 Oct 2001
Research & Ideas

Driven: How Human Nature Shapes Organizations

the overall objectives of the firm in relation to customers, investors, and regulators. Now people are chosen to step into these roles and the organization is set in motion. What will happen in real time? Once on the job, the bonding drive will lead every View Details

Keywords: by Paul Lawrence & Nitin Nohria

08 Dec 2015
First Look

December 8, 2015

bank leadership knew it needed to innovate to maintain that reputation in the digital era. The bank's chairman, CEO, and EVP of digital banking unit were evaluating their options. Should they have a separate P&L for the digital banking unit? Should they create a... View Details

Keywords: Sean Silverthorne

20 Oct 2011
Research & Ideas

Getting the Marketing Mix Right

assistant professor of marketing at Purdue University, and Sachin Gupta, the Henrietta Johnson Louis Professor of Management and professor of marketing at Cornell University. Steenburgh believes that the model could help brand managers... View Details

Keywords: by Dina Gerdeman

25 Apr 2024
News

Origin Stories

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. Where we come from and how we were raised has a profound effect on who we become. The recipients of this year’s Alumni Achievement Award grew up... View Details

19 Jan 2023
Research & Ideas

What Makes Employees Trust (vs. Second-Guess) AI?

react to AI systems, the researchers worked last year with the luxury fashion retailer Tapestry Inc., whose accessory and lifestyle brands include Coach, Kate Spade, and Stuart Weitzman. The firm employs 18,000 people worldwide and has... View Details

Keywords: by Rachel Layne

04 Apr 2011
HBS Case

Reinventing the National Geographic Society

recalls the remark about magazine piles. "That has come back to haunt us," Fahey says. "People today don't want clutter." It turns out that many things that made National Geographic one of the world's top brands during... View Details

Keywords: by Sean Silverthorne; Publishing

09 Dec 2019
Research & Ideas

Identify Great Customers from Their First Purchase

impression of each customer much the same way two people ascertain each other’s character on a first date—by interpreting certain cues to infer important traits. “Let’s say you’re on a first date and you want to figure out whether this View Details

Keywords: by Kristen Senz; Retail; Service

06 Oct 2020
Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

managing through the pandemic. The topics: people and personal management, strategy, marketing, and organizational design. PEOPLE AND PERSONAL MANAGEMENT Tip: Guide your team to create new norms, protocols,... View Details

Keywords: by Sean Silverthorne

19 Apr 2004
Research & Ideas

Birth of the American Salesman

provided political and religious groups with a way to compete against their rivals for followers. Moreover, with more fluid class boundaries than in European countries, the skills of salesmanship, especially beginning in the late nineteenth century, offered a pathway... View Details

Keywords: by Laura Linard

Web

Regional Winners - Alumni

Alumni Regional Winners Haf Haf Inc. A fun, reliable, effective, eco-friendly personal care brand focusing on children and teenagers who have their own age-specific needs and preference. Tingting Zhong, MBA... View Details

Web

Advisory Board - Entrepreneurship

opportunities. He graduated from Kenyon College, has one daughter, and lives in Wellesley, MA. Marla Malcolm Beck (MBA 1998), Bluemercury Marla Malcolm Beck is the co-founder and CEO of Bluemercury Inc., a high-growth luxury beauty retailer and cosmetics View Details

01 Mar 2024
News

Case Study: Testing the Waters

triathlon in Miami and immediately got to work, with a mix of weekday workouts and longer weekend sessions. But training through a New York City winter can go only so far in preparing a person for exertion in the Miami heat. “I really... View Details

Keywords: Jen McFarland Flint; Food and Beverage Stores; Retail Trade

13 Jul 2010
First Look

First Look: July 13

design and development firm (and once one of the largest in the business), to help turn it around after a series of crises that had seriously threatened its survival. Pearson has personally invested in the firm, re-organized many aspects... View Details

Keywords: Martha Lagace

12 Aug 2019
Research & Ideas

How Scale Changes a Manager's Responsibilities

to decide how. Your job is to make the desired outcomes clear. Outcomes are not just financial either–everything from the culture of your company, the reputation of your products and services, and your brand is for you to make clear. As a... View Details

Keywords: by Julia Austin

01 Sep 2023
News

Made in Italy

HBS faculty members and students visited Lamborghini’s headquarters in Bologna during the immersion to learn how the company became experts in electric car technology. Photo courtesy Lamborghini IMMERSIVE FIELD COURSES OFFERED AS ELECTIVES IN 2023 Denmark and... View Details

Keywords: April White

Web

Global Opportunity Fellowship GO: AFRICA - Alumni

reduction to less than full-time, termination, change in employment location to outside of Africa, or change in employer. Application Process for Joiners To be considered for the GO Fellowship, you must complete and submit the online application . Via the online... View Details

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

get these reports immediately, so you can actually fine-tune an online campaign in real time." Law is the cofounder of Russell Reynolds Global Internet Practice. He previously served as founder and CEO of an interactive brand... View Details

Keywords: by Susan Young

Web

HBS Alumni Conference: Accelerating Climate Solutions - Alumni

Passenger Cars and Minivans brand management, and Chrysler brand advertising. She also enjoyed a 10-year management career with IBM. As an entrepreneur, she served as president, COO, and cofounder of Nia... View Details

16 May 2024
News

On the Job

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. We all have early memories of on-the-job learnings—those moments that had a lasting impact on how we see the world of work and our place in it. This... View Details

Keywords: first job; leadership; life experience; career lessons; Finance; Oil and Gas Extraction; Mining; Retail Trade

Publications