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1979
Chapter

Marketing Management

By: Rohit Deshpandé

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01 Dec 2016
News

Managing Change

Narayandas (photo by Jimmy Ushkurnis) Narayandas (photo by Jimmy Ushkurnis) Das Narayandas, the Edsel Bryant Ford Professor of Business Administration, was named Senior Associate Dean for External Relations this fall, taking over for Bill Sahlman, who is retiring and... View Details

August 1995
Case

Hutton Branch Manager (D)

By: Lynn S. Paine and Jane Palley Katz

Describes the actions taken by E.F.Hutton management in response to the Bell Report, a study prepared by former Attorney General Griffin Bell and his law firm after Hutton pleaded guilty to 2,000 counts of mail and wire fraud in connection with its cash management... View Details

Keywords: Legal Liability; Crime and Corruption; Moral Sensibility; Acquisition; Decisions; Business or Company Management; Financial Services Industry

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May 2007
Article

Managing Your Boss

By: John J. Gabarro and John P. Kotter

The best way to make a major impact in your organization? Forge a strong relationship with your boss. You'll get the support and resources you need to put your great ideas into action. But "managing up" isn't easy. For example, if you're reporting to a new CEO, you... View Details

Keywords: Organizations; Relationships; Value; Behavior; Communication; Decisions

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August 2006 (Revised June 2007)
Supplement

Management Levels at Staples (C): District Manager

By: David A. Garvin and Lynne Levesque

Keywords: Management; Jobs and Positions; Retail Industry

June 2005 (Revised March 2006)
Background Note

Delivering Strategic Human Resource Management

By: Boris Groysberg, Andrew N. McLean and Cate Reavis

This note reviews the history of the human resources (HR) function and the strategic human resources management (SHRM) movement, wherein HR managers' aspired to be strategic partners with line managers. Reviews practices for implementing a strategic-business-partner... View Details

Keywords: Human Resources

August 2001 (Revised August 2005)
Case

Guinness PLC: Managing Negotiations

By: Michael A. Wheeler

Describes an initiative by Guinness, LLP to revise the process by which it centrally authorizes, supports, and reviews negotiations that are undertaken worldwide on its behalf. Senior managers wished to give regional officers enough discretion to respond to local... View Details

Keywords: Partners and Partnerships; Negotiation; Acquisition

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June 2018 (Revised October 2020)
Case

Global Brand Management of Anheuser Busch InBev's Budweiser

Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details

November 1989 (Revised June 1993)
Case

Managing Xerox's Multinational Development Center

Describes a manager's role in developing a staff group responsible for enhancing the efficiency of Xerox's worldwide logistics and inventory management systems. Illustrates a range of management strategies for upward and lateral influence in a complex organizational... View Details

Keywords: Multinational Firms and Management

2006
Dissertation

Enterprise Risk Management in Action

By: Anette Mikes

The new Basel regulatory initiatives and a burgeoning risk management literature signify the rise of enterprise risk management (ERM) in the financial services sector. However, very little is known of the roles that risk management plays in organizations and how it... View Details

Keywords: Banks and Banking; Risk Management; Practice; Governance Controls; Value; Strategy; Financial Services Industry

15 Dec 2003
Research & Ideas

The New Global Business Manager

required three kinds of specialists: business managers, country managers, and functional managers, with a group of senior executives to coordinate the efforts of the specialists. In 2003, as globalization has become a much more pressing issue and the talents of global... View Details

Keywords: by Cynthia Churchwell

July–August 1983
Article

Managing for Efficiency, Managing for Equity

By: Joseph L. Bower

Keywords: Management

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February 1996
Background Note

Managing for Creativity

By: Teresa M. Amabile

Organizational stimulants and obstacles to creativity are summarized. The management tasks of supporting creativity and encouraging innovation are described as a delicate balance between over-control and chaos. A technology used to assess the climate for creativity is... View Details

Keywords: Innovation and Invention; Management Practices and Processes; Organizational Culture; Creativity; Motivation and Incentives; Technology

November 2010
Case

Morgan Asset Management

By: Boris Groysberg, Paul M. Healy and Sarah Abbott

It is 2010 and Guillermo Araoz, the equity research director at Morgan Asset Management (MAM), is considering his research budget for the year. Due to recent declines in the equity markets and MAM's sale of its mutual funds business, MAM has seen a decline in its... View Details

Keywords: Budgets and Budgeting; Asset Management; Financial Strategy; Investment; Resource Allocation; Research and Development; Financial Services Industry

September 1997
Case

Radiology Management Sciences

Radiology Management Sciences (RMS) analyzes diagnostic imaging claims to help HMOs and insurers control utilization. As industry changes threaten RMS's profitability, the company's founders contemplate two alternative business models. View Details

Keywords: Business Model; Industry Growth; Service Industry; Health Industry

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September 2002 (Revised March 2003)
Background Note

Managing Markets Module Note

By: Das Narayandas

Provides an overview of the managing markets module in the Business Marketing course taught at HBS. View Details

Keywords: Business Education; Curriculum and Courses; Management; Markets; Education Industry

February 2019 (Revised July 2019)
Case

Sales Force Management at Nobel Ilac

By: Doug J. Chung and Gamze Yucaoglu

Nobel Ilac was a Turkish generic pharmaceutical company marketing more than 100 drugs in 20 countries and, as of 2017, had over 2,500 employees worldwide. Nobel had implemented a transformation strategy—more specifically, a customer segmentation plan—whereby the sales... View Details

Keywords: Sales Strategy; Compensation; Employee Retention; Recruiting; Pharmaceuticals; Salesforce Management; Strategy; Organizational Design; Human Resources; Compensation and Benefits; Employees; Retention; Recruitment; Pharmaceutical Industry; Turkey

August 2006 (Revised May 2007)
Supplement

Management Levels at Staples (B): General Manager

By: David A. Garvin and Lynne Levesque

Keywords: Management; Jobs and Positions; Retail Industry

July 1977 (Revised April 1995)
Background Note

Managing a Task Force

Describes several principles for improving the effectiveness of internal task forces. Suggests a number of guidelines for starting up a task force, conducting the first meeting, managing the group's activities, and completing the project. View Details

Keywords: Management; Groups and Teams

21 Feb 2005
Op-Ed

Is Business Management a Profession?

executives is to imply that business management itself is a profession—but is it? Sociologists who study the professions have employed a wide range of perspectives and criteria for determining what makes an occupation a profession. For... View Details

Keywords: by Rakesh Khurana, Nitin Nohria & Daniel Penrice

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