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Show Results For

  • All HBS Web  (643)
    • People  (7)
    • News  (181)
    • Research  (313)
    • Multimedia  (14)
  • Faculty Publications  (198)
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  • 28 Jul 2015
  • First Look

First Look: July 28, 2015

biopharmaceutical firms, to evaluate the attractiveness of the merger, and to select a funding option. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/215079-PDF-ENG Harvard Business School Case 515-073 Jimmy Choo Jimmy Choo is a British View Details
Keywords: Carmen Nobel
  • 05 Sep 2006
  • Research & Ideas

HBS Cases: Porsche’s Risky Roll on an SUV

A decade ago, Porsche, the luxury car company, found itself at a crossroads. Renowned for its classy (and expensive) sports cars, the firm had taken a hit in the wake of the 1987 stock market crash and suffered in great part due to... View Details
Keywords: by Martha Lagace; Auto; Manufacturing
  • January 2006 (Revised March 2007)
  • Case

Dr. Ing. h.c. F. Porsche AG (A): True to Brand?

By: Jeffrey Fear and Carin-Isabel Knoop
Examines one of the most important entrepreneurial decisions made in the history of Porsche, made in early 1998: to build a sport utility vehicle (SUV)--the Cayenne. After decades of relying on one or two sports car models and nearly going bankrupt and losing its... View Details
Keywords: Diversification; Supply Chain Management; Luxury; Insolvency and Bankruptcy; Globalization; Brands and Branding; Manufacturing Industry; Auto Industry
Citation
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Fear, Jeffrey, and Carin-Isabel Knoop. "Dr. Ing. h.c. F. Porsche AG (A): True to Brand?" Harvard Business School Case 706-018, January 2006. (Revised March 2007.)
  • 19 Mar 2018
  • Sharpening Your Skills

8 Ways To Be An Environmentally Conscious Manager

your values Stella McCartney Combines High Fashion with Environmental Values Fashion designer Stella McCartney shows that luxury and sustainability need not be mutually exclusive in a case study by Anat Keinan. Demonstrate bottom-line... View Details
Keywords: by Sean Silverthorne; Energy
  • 19 Jun 2012
  • First Look

First Look: June 19

negotiated a deal to use it, and if it were adopted by Lauder's key brands. If the new packaging functioned as promised, the consumer would not perceive any change in the high quality, stylish packaging that was essential to the luxury... View Details
Keywords: Sean Silverthorne
  • 29 Sep 2003
  • Research & Ideas

Why Managing Innovation is Like Theater

know where you're going when you start a journey. A manager who needs to be handed a clear set of objectives or a process specification is only half a manager (and not the most important half). To know where you're going by the time you start, that's an amazing View Details
Keywords: by Rob Austin & Lee Devin
  • 17 Nov 2020
  • In Practice

How Retailers Can Thrive in a Shopping Season Like No Other

stay-at-home orders will likely make brick-and-mortar stores and shopping malls less appealing to consumers, and will likely fuel online shopping. On a more positive side, consumers are likely to continue to indulge in little luxuries... View Details
Keywords: by Danielle Kost; Retail
  • 14 May 2020
  • Research & Ideas

What Leaders Can Do to Fight the COVID Fog

around physical and mental health is not a luxury or a frill, but an essential aspect of risk management. CEOs and top management need to prioritize taking care of their own health. Boards need to persuade their leadership teams to make... View Details
Keywords: by Boris Groysberg and Robin Abrahams
  • 02 Sep 2008
  • First Look

First Look: September 3, 2008

August 2008) Abstract Choosing duty over pleasure today can cause regret down the road—whereas regret over the reverse is fleeting. Marketers of luxury products and services should consider prompting customers to predict their future... View Details
Keywords: Sean Silverthorne
  • 15 Jul 2002
  • Research & Ideas

Going Green Makes Good Business Sense

food they consumed to the jobs they took. Environmental quality does behave like a luxury good.— Forest L. Reinhardt All that has changed, partly due to alarming disasters such as the Exxon Valdez oil spill in 1989 and the 1984 Union... View Details
Keywords: by Martha Lagace
  • 14 May 2008
  • Research & Ideas

Getting Down to the Business of Creativity

middle-class Indians could already afford to buy. The opulence also justified the high prices and created a natural market because these were luxurious garments that could be worn at festive occasions such as weddings, when people spent... View Details
Keywords: by Julia Hanna; Retail; Apparel & Accessories; Fashion; Entertainment & Recreation
  • 09 Jul 2008
  • Research & Ideas

Starbucks’ Lessons for Premium Brands

morale. None of this need have happened if Starbucks had stayed private and grown at a more controlled pace. To continue to be a premium-priced brand while trading as a public company is very challenging. Tiffany faces a similar problem. That's why many View Details
Keywords: by John Quelch; Retail
  • August 2001
  • Case

Charmed Technology

By: Youngme E. Moon
Charmed Technology, a California start-up known primarily for its high-profile fashion shows featuring "wearable" computers, has just released its first product. The "CharmIT" is being billed as the world's first affordable, wearable computer for consumers. The key... View Details
Keywords: Entrepreneurship; Resignation and Termination; Technological Innovation; Marketing Strategy; Product Development; Luxury; Information Infrastructure; Value Creation; Computer Industry; Fashion Industry
Citation
Find at Harvard
Related
Moon, Youngme E. "Charmed Technology." Harvard Business School Case 502-012, August 2001.
  • 24 Mar 2015
  • First Look

First Look: March 24

hand the reins of the English luxury fashion company to chief creative officer Christopher Bailey. Under their partnership, in place since 2006, Burberry's revenues have tripled to more than two billion English pounds, and operating... View Details
Keywords: Sean Silverthorne
  • 19 Mar 2008
  • Research & Ideas

Finding Success in the Middle of the Market

It's not that Toyota only sells in the middle market. Far from it. They sell to all segments (except the luxury segment which they address with Lexus). But midfield is where the bell-curve distribution of auto buyers by price of car... View Details
Keywords: by John Quelch; Auto; Retail
  • 27 Mar 2012
  • First Look

First Look: March 27

Exploration of Luxury Hotels in Tanzania Authors:Diego A. Comin Abstract Tourism is a tradable service activity that could allow some African countries to generate significant growth. Tanzania, given its unique natural assets, is an ideal... View Details
Keywords: Carmen Nobel
  • 03 Mar 2015
  • First Look

First Look: March 3

on a sustained and balanced growth trajectory? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/715008-PDF-ENG Harvard Business School Case 514-078 Ghurka Ghurka was a 38-year-old luxury leather goods brand that specialized in... View Details
Keywords: Sean Silverthorne
  • 01 Dec 2021
  • What Do You Think?

How Will the Metaverse Affect Productivity?

long ago that live streaming was thought to be a luxury possible only when the capacity of the internet could be expanded to accommodate storage and uploading capabilities demanded by the new services. Now it’s commonplace; we take it for... View Details
Keywords: by James Heskett
  • 15 Sep 2009
  • First Look

First Look: September 15

Tang Harvard Business School Case 410-018 Shanghai Tang is a luxury brand that focuses on Chinese-inspired fashion, accessories, and home decoration products. In fall 2008, amidst a growing global economic crisis, Raphael Ie Masne,... View Details
Keywords: Martha Lagace
  • 20 Jan 2017
  • Research & Ideas

Here’s How Businessman Trump Is Likely to Approach the Presidency

parlayed his fame as a celebrity real estate developer into a winning pitch to voters as a Washington outsider. Emphasizing his decades of experience as a wheeler-dealer building luxury hotels, casinos, and golf courses around the world,... View Details
Keywords: by Christina Pazzanese
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