Publications

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19 Mar 2008
Research & Ideas

Finding Success in the Middle of the Market

It's not that Toyota only sells in the middle market. Far from it. They sell to all segments (except the luxury segment which they address with Lexus). But midfield is where the bell-curve distribution of auto buyers by price of car... View Details

Keywords: by John Quelch; Auto; Retail

June 2006 (Revised February 2007)
Case

De Beers at the Millennium

At the time of the millennium, diamond demand was threatened by an increasing awareness among jewelry customers that diamond production and trading in some countries was being linked to growing inequities and human rights violations. This, in turn, had an impact on De... View Details

Keywords: Organizational Change and Adaptation; Value Creation; Strategic Planning; Social Issues; Luxury; Consumer Products Industry; Mining Industry; Africa

20 Dec 2016
Research & Ideas

The 10 Most Popular 'Cold Call' Podcasts

fashion, Stella McCartney shows that a luxury brand can be sustainable. Professor Anat Keinan discusses her case on the fashion icon. Behind Apple's Tax Situation, an Unprecedented Financial Policy Mihir Desai The European Union... View Details

Keywords: Re: Multiple Faculty

November 2002 (Revised February 2009)
Teaching Note

Value Retail (TN)

By: Arthur I Segel and Ani M Vartanian

Teaching Note for (9-803-008). View Details

Keywords: Investment; Risk and Uncertainty; Performance Effectiveness; Brands and Branding; Planning; Strategy; Luxury; Milan

16 Sep 2014
Research & Ideas

Has Apple Reinvented the Watch?

nature of the wearables market. Q: Any closing thoughts? A: If you think about the traditional watch industry, Apple's competition is not the Swiss. Since the 1990s, Swiss watch manufacturers have repositioned mechanical watches as status and View Details

Keywords: Re: Ryan L. Raffaelli; Electronics; Retail; Health

April 2011 (Revised January 2015)
Case

The Eleganzia Group

By: Elie Ofek, Elena Corsi, Bharat Sajnani, Sorina Casian-Botez and Francesco Tronci

Eleganzia Group management faces tough decisions heading into the summer of 2010. With tourism on the decline due to the global economic recession, General Manager Giannuzzi must decide how to set prices at the Forte Village Resort, the Group's most well-known... View Details

Keywords: Pricing; Pricing Strategy; Customer Management; Branding; Customer Relationship Management; Price; Luxury; Business Strategy; Brands and Branding; Accommodations Industry; Travel Industry; Italy

21 Apr 2015
First Look

First Look: April 21

house under her name in a partnership with the luxury conglomerate Kering as a 50/50 joint venture in 2001. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her collections, which include women's ready-to-wear,... View Details

Keywords: Carmen Nobel & Sean Silverthorne

December 1999
Case

Sendwine.com

By: Thomas R. Eisenmann, Charmaine C Ess and Ann A. O'Hara

Sendwine.com, an online retailer of premium gifts of wine by the bottle, faced decisions about its growth strategy in mid-1999. Mike Lannon, president and founder, had established his company as a prominent player in an increasingly crowded field. But with success came... View Details

Keywords: Decision Choices and Conditions; Venture Capital; Financial Strategy; Problems and Challenges; Luxury; Diversification; Internet; Web Services Industry

28 Jul 2015
First Look

First Look: July 28, 2015

biopharmaceutical firms, to evaluate the attractiveness of the merger, and to select a funding option. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/215079-PDF-ENG Harvard Business School Case 515-073 Jimmy Choo Jimmy Choo is a British View Details

Keywords: Carmen Nobel

January 2006 (Revised March 2007)
Case

Dr. Ing. h.c. F. Porsche AG (A): True to Brand?

By: Jeffrey Fear and Carin-Isabel Knoop

Examines one of the most important entrepreneurial decisions made in the history of Porsche, made in early 1998: to build a sport utility vehicle (SUV)--the Cayenne. After decades of relying on one or two sports car models and nearly going bankrupt and losing its... View Details

Keywords: Diversification; Supply Chain Management; Luxury; Insolvency and Bankruptcy; Globalization; Brands and Branding; Manufacturing Industry; Auto Industry

06 Apr 2016
Research & Ideas

Should Entrepreneurs Pitch Products or Ideas for Products?

relatively high observable quality have the luxury of capturing a buyer’s attention whether an idea is a nascent-stage pitch or a fully formed screenplay. The model suggests that if a writer already has a buyer’s respect, it makes sense... View Details

Keywords: by Carmen Nobel; Motion Pictures & Video; Entertainment & Recreation; Banking

10 Sep 2013
First Look

First Look: September 10

Marketing the Beauty Secrets of Japanese Geisha This case considers the creation and early growth of California-based TATCHA, a Japanese-themed luxury beauty brand. It explores how Vicky Tsai developed the concept, assembled financial and... View Details

Keywords: Sean Silverthorne

2018
Working Paper

Ethical Hedonism? The Diffusion of Fair Trade and Ecological Certifications to Luxury, Lifestyle and Illicit Goods.

By: Kristin Sippl

Book project exploring ethical consumption options in four understudied lifestyle sectors: jewelry, cannabis, pets and plastics. View Details

Keywords: Ethics; Spending; Consumer Behavior; Age; Luxury

17 Jun 2002
Research & Ideas

A Litmus Test for Entrepreneurs

familiar environment of the trading floor. He even had trouble choosing which office supply vendor to go with. As he put it: "I felt I needed more and more information every time I tried to make a decision.'' Real entrepreneurs know that using their time to gather... View Details

Keywords: by Walter Kuemmerle

19 Jan 2011
First Look

First Look: Jan. 18

otherwise fail emissions tests. We find that for a significant number of inspectors, leniency is much higher for those customers with standard vehicles than for those with luxury cars, although a smaller group appears to favor wealthy... View Details

Keywords: Sean Silverthorne

January 2009
Case

VOSS Artesian Water from Norway

By: Youngme E. Moon, Gail J. McGovern, Daniela Beyersdorfer and Vincent Marie Dessain

VOSS is a Norwegian bottled water company that produces one of the world's purest drinking waters, sold at an ultra-premium price in a sleek cylindrical glass bottle of minimalist design. In the U.S. (the company's primary market), VOSS's high-end brand presence is... View Details

Keywords: Brands and Branding; Marketing Channels; Marketing Strategy; Product; Luxury; Food and Beverage Industry; Norway; United States