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  • October 1982
  • Supplement

Southwest Airlines: Interview with Lamar Muse, January 1978, Video

Presents an interview, made shortly before Mr. Muse left the airline, concerning how he responded to the Braniff fare cut during the great Texas Air War in spring 1973. His pithy and direct comments are invariably very well received by class participants. Instructors... View Details
Keywords: Air Transportation; Marketing Communications; Crisis Management; Air Transportation Industry
Related
  • 2019
  • Interviews

Interview with Rae Johnson on "The Embodiment of Courage"

  • 20 Jan 2021
  • News

Ask an Expert: I Freeze Up During Job Interviews

  • August 2008
  • Supplement

Lenovo Chief Marketing Officer and Senior VP E-Commerce, Deepak Advani, Interviewed by Professor John Quelch

By: John A. Quelch
Professor John Quelch interviewed Lenovo CMO, Deepak Advani, regarding Lenovo's buy-out of IBM's personal computer business, and Lenovo's marketing strategy leading up to the 2008 Summer Olympics in Beijing, China. View Details
Keywords: Advertising; Leveraged Buyouts; Brands and Branding; Marketing Strategy; Hardware; Computer Industry; China
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  • Research Summary

Interviewing and Dating in Two-Sided Matching Markets: Coordination and Communication (joint with M. Schwarz)

We introduce the interview assignment problem, which generalizes the one-to-one matching model of Gale Shapley (1962) by including a stage of costly information acquisition. Agents do not know their preferences over potential partners unless they choose to conduct... View Details
  • March 1982
  • Supplement

British Steel: Interview with Sir Monty Finniston (Abridged), Video

By: John P. Kotter
Keywords: Metals and Minerals; Steel Industry; United Kingdom
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  • June 1995
  • Supplement

Time Life, Inc.: An Interview with John Fahey, Videotape

By: David A. Garvin
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  • 24 Jun 2010
  • News

Interview with Professor Geoffrey Jones, author of Beauty Imagined

  • September 2018
  • Case

Kevin Ryan Inc.

By: Shikhar Ghosh and Greg Marsh
The case focuses on the hiring process for a CEO. Kevin Ryan had a solid trajectory as a serial entrepreneur of well-known ventures like Gilt Group, DoubleClick, Business Insider, among others. Ryan tended to involve himself in all aspects of his ventures: ideation,... View Details
Keywords: Hiring; Team Building; Interviews; CEO; Human Resources; Selection and Staffing; Entrepreneurship; Business Startups; United States; North America
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  • October 2011
  • Supplement

An Interview with Jack Hughes, Founder and Chairman of TopCoder

By: David A. Garvin
TopCoder's crowdsourcing-based business model, in which software is developed through online tournaments, is presented. The case highlights how TopCoder has created a unique two-sided innovation platform consisting of a global community of over 225,0000 developers who... View Details
Keywords: Growth and Development; Technological Innovation; Problems and Challenges; Motivation and Incentives; Competition; Online Technology; Information Technology Industry
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  • 2008
  • Other Teaching and Training Material

Interview with Reuben Mark, Chairman & CEO, Colgate Palmolive Co.

By: Joseph L. Bower
Keywords: Leadership; Management Succession; Consumer Products Industry
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  • June 1988
  • Supplement

Bethoney Manufacturing: Interview with Plant Manager and Union President, Video

By: Michael Beer
Keywords: Labor and Management Relations
Related
  • 09 Jun 2016
  • News

Innovative Business/IT Solutions: An interview with Assistant Professor Kris Ferreira

  • Video

2019 G&WS: Interview with Maureen Scully on "Mobilizing Privileged Allies"

  • September 2012
  • Other Article

An Interview with Michael Porter: Social Entrepreneurship and the Transformation of Capitalism

By: Michaela Driver and Michael E. Porter
In this interview Michael Porter explores social entrepreneurship in the context of a larger transformation of capitalism. He suggests that social entrepreneurship is an important transitional vehicle toward the creation of shared value and a capitalist system in which... View Details
Keywords: Strategy; Economic Systems; Social Entrepreneurship; Transformation
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  • May 03 2022
  • Interview

Interview with Faculty Cochairs Robert S. Kaplan & Herman B. 'Dutch' Leonard

  • 2008
  • Other Teaching and Training Material

Interview with Bertrand Collomb, Honorary Chairman and Director, Lafarge

By: Joseph L. Bower
Keywords: Leadership
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  • December 1998
  • Supplement

An Interview with Zhang Ruimin, CEO, Haier Group, Video

By: Lynn S. Paine and Jennifer Benqing
Zhang Ruimin, founder and CEO of China's Haier Group, must decide whether to acquire Red Star Electric Appliance Co., an insolvent local manufacturer of washing machines. Although Haier, slated to become one of China's first global brand names, has successfully turned... View Details
Keywords: Organizational Change and Adaptation; Organizational Culture; Acquisition; Business or Company Management; Consumer Products Industry; China
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  • 06 Oct 2020
  • News

Use These 3 Tips to Ace a Virtual Interview

  • 01 Oct 1996
  • News

The Drive for Excellence: An Interview with Jim Henderson

James A. Henderson (MBA '63) is chairman and CEO of Indiana-based Cummins Engine Company, one of America's most respected industrial corporations. Prior to joining Cummins, where he has worked for more than thirty years, Henderson, who graduated from HBS with high... View Details