Publications

January 2015 (Revised December 2015)
Case

Mauboussin

By: Anat Keinan, Sandrine Crener and Audrey Azoulay

Mauboussin is a French jewelry brand founded in 1827 in Paris. In the 1920s, the company earned a huge notoriety for capturing the aesthetic and emotional dimension of the Art Deco movement in its design and gained a worldwide reputation for innovation and expertise in... View Details

24 May 2021
Op-Ed

Can Fabric Waste Become Fashion’s Resource?

COVID-19 has broken fashion’s supply chain. As a result, an already wasteful industry has become more wasteful. Even before the pandemic, the global apparel industry was producing about 92 million tons of textile waste a year. That’s about one garbage truck’s worth of... View Details

Keywords: by Geoffrey Jones and Shelly Xu; Fashion

September 2019
Supplement

Keroche (B): Considering Entry into the Kenyan Beer Market

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding

This case discusses the situation of the Kenyan alcoholic drinks producer Keroche in July 2004, when co-founder Tabitha Karanja was debating whether to enter the Kenyan beer market. Doing so would mean direct competition with the multinational EABL in an industry and... View Details

Keywords: Keroche; Alcohol; Alcoholic Drinks; Alcoholic Beverages; Beverages; Drinks; Wine Industry; Wine; Fortified Wine; Viena; Beer; Beer Market; Manufacturing; Production Capacity; Capacity; Growth; Regulated; Unregulated; Informal; Informal Market; Regulation; Illicit; Illegal; Substandard; Dangerous; Shutdown; Factory; Safe; Affordable; Low-income Consumers; Business Growth and Maturation; Business Startups; Production; Investment; Safety; Quality; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Marketing; Manufacturing Industry; Manufacturing Industry; Kenya; Nairobi; Africa

Willy Shih is the Robert and Jane Cizik Professor of Management Practice in Business Administration. He is part of the Technology and Operations Management Unit, and he teaches in the MBA and Executive Education Programs. His expertise is in manufacturing, product... View Details

Keywords: industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods

05 Jun 2007
First Look

First Look: June 5, 2007

strategies for extracting it. Not surprisingly, when a rival comes along with a friendlier alternative, customers defect. Adversarial value-extracting strategies are common in such industries as cell phone service, retail banking, and... View Details

Keywords: Martha Lagace

Research Summary

Research Questions

By: Anita Elberse

One overarching question drives my research: What are effective marketing strategies for managers in creative industries?

I focus on three sub-questions:

How can managers in creative industries effectively manage products and product... View Details

18 Oct 2017
Research & Ideas

How Economic Clusters Drive Globalization

around long before they had a name, showing up in the development of colonial-era industries and earlier. In her working paper A Historical Approach to Clustering in Emerging Economies, Giacomin takes advantage of this fact, proposing a... View Details

Keywords: by Julia Hanna; Agriculture & Agribusiness

26 Nov 2017
News

‘Entrepreneurs here think technology can solve everything’

12 Feb 2021
News

The Commercial Space Age Is Here

January 2006 (Revised October 2006)
Case

Hewlett-Packard: The Flight of the Kittyhawk (A)

By: Clayton M. Christensen

Hewlett-Packard decided that, to grow more rapidly, it needed to design a revolutionary disk drive product that would create an entirely new market or application for magnetic recording technology. The company followed most of the "rules" good managers follow in such... View Details

Keywords: Management; Information Infrastructure; Innovation and Management; Product Development; Computer Industry; United States

March 2021
Article

Targeted Price Controls on Supermarket Products

By: Alberto Cavallo and Diego Aparicio

We study the impact of targeted price controls for supermarket products in Argentina from 2007 to 2015. Using web scraping, we collected daily prices for controlled and non-controlled goods and measured the differential effects on inflation, product availability, and... View Details

Keywords: Prices; Controls; Price Dispersion; Economics; Price; Cost Management; Goods and Commodities; Retail Industry; Argentina

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January–February 2021
Article

Compensation Packages That Actually Drive Performance

By: Boris Groysberg, Sarah Abbott, Michael R. Marino and Metin Aksoy

By aligning executives’ financial incentives with company strategy, a firm can inspire its management to deliver superior results. But it can be hard to get pay packages right. In this article four experts break down the key elements of compensation and explain how to... View Details

Keywords: Executive Compensation; Compensation and Benefits; Motivation and Incentives; Strategy; Performance

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01 Nov 1999
Research & Ideas

John H. Patterson and the Sales Strategy of the National Cash Register Company, 1884 to 1922

the Primer, an asterisk indicated that the salesman was supposed to point to the item that he was referring to: I think the ordinary daily transactions with your customers may be arranged in five classes, thus You sell goods for cash. You... View Details

Keywords: by Walter A. Friedman

Kris Johnson Ferreira

Kris Ferreira is the Edgerley Family Associate Professor of Business Administration in the Technology and Operations Management (TOM) Unit. She teaches the Supply Chain Management course in the MBA elective curriculum and analytics in numerous Executive Education... View Details

Keywords: retailing

09 Aug 2010
Research & Ideas

How to Speed Up Energy Innovation

Is there a special sauce for stimulating innovation in the energy sector, a concoction to spur cost-effective developments toward solving the climate change problem? HBS professor Rebecca Henderson doesn't claim to know all the ingredients for that special sauce. But... View Details

Keywords: by Julia Hanna; Energy; Utilities

March 2022 (Revised March 2024)
Case

Hometown Foods: Changing Price amid Inflation

By: Julian De Freitas, Jeremy Yang and Das Narayandas

During the early part of the 2021 Covid-19 pandemic, Hometown Foods, a large seller of flour-based products, thrived as consumers hoarded baked goods and took up baking to pass the time and find comfort. Then, amid growing shortages in commodities, a vaccine arrived,... View Details

Keywords: COVID-19 Pandemic; Consumer Behavior; Supply Chain; Inflation and Deflation; Spending; Price Bubble; Price; Volatility; Food and Beverage Industry

06 Jan 2014
Research & Ideas

Technology Re-Emergence: Creating New Value for Old Innovations

explains. "This sent a signal to the industry that aha, there may still be latent value in what they thought was a dead technology. And so these collectors become almost like canaries in a coalmine, in a View Details

Keywords: by Carmen Nobel; Apparel & Accessories; Technology; Consumer Products

January 2015 (Revised October 2016)
Case

onefinestay: Building a Luxury Experience in the Sharing Economy

By: Jill Avery, Anat Keinan and Liz Kind

onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the... View Details