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Show Results For
- All HBS Web
(1,244)
- News (176)
- Research (779)
- Events (8)
- Multimedia (24)
- Faculty Publications (494)
- 15 Jun 2021
- Cold Call Podcast
IKEA Navigates the Future While Staying True to its Culture
- June 1994 (Revised August 1994)
- Case
Cunard Line Ltd.: Managing Integrated Marketing Communications
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details
Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry
Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.)
- 09 Dec 2019
- News
The Power of Biometric Identification for Development
- 08 Mar 2013
- News
What’s Marissa Mayer to Do?
- Article
Relational Pluralism Within and Between Organizations
By: Andrew Shipilov, Ranjay Gulati, Martin Kilduff, Stan Li and Wenpin Tsai
Relational pluralism exists when actors maintain multiple kinds of relationships with one another and develop multiple identities as a result. The outcomes of relational pluralism can include greater flexibility in building network ties, more stable exchange... View Details
Shipilov, Andrew, Ranjay Gulati, Martin Kilduff, Stan Li, and Wenpin Tsai. "Relational Pluralism Within and Between Organizations." Academy of Management Journal 57, no. 2 (April 2014): 449–459.
- August 2006 (Revised July 2007)
- Background Note
Governance of the Family Business Owners
By: John A. Davis
Reviews the principal ways in which the owners of a family business achieve their governance objectives of a suitable identity and sensible direction and the discipline to achieve these. Covers the responsibilities and rights of owners, plus governance procedures,... View Details
Keywords: Family Business; Corporate Governance; Governing Rules, Regulations, and Reforms; Goals and Objectives; Family Ownership
Davis, John A. "Governance of the Family Business Owners." Harvard Business School Background Note 807-021, August 2006. (Revised July 2007.)
- June 2017
- Case
Harmonie Water: Refreshing the World Naturally
By: John A. Quelch and John L. Teopaco
The marketing director of Harmonie Mineral Water—the second-best selling bottled water in the world—is using findings from two project studies to assess how to establish a global brand identity for Harmonie via television advertising. He must decide what product... View Details
Keywords: Brands and Branding; Advertising; Marketing Communications; Global Strategy; Food and Beverage Industry
Quelch, John A., and John L. Teopaco. "Harmonie Water: Refreshing the World Naturally." Harvard Business School Brief Case 917-527, June 2017.
- January 2000
- Case
Selecting a New Name for Security Capital Pacific Trust
A methodology for selecting a new corporate brand name is explored, highlighting different types of names, criteria and hurdles in securing new names, and legal implications. Brand identity consultancy Lippincott & Margulies guided a real estate investment trust... View Details
Fournier, Susan M., and Andrea Carol Wojnicki. "Selecting a New Name for Security Capital Pacific Trust." Harvard Business School Case 500-054, January 2000.
- 13 Jul 2021
- Blog Post
A View from the Horizon
experiences and identities shape the possibilities we imagine for ourselves, and how Dr. Cash and Harvard Business School helped me become the person I am today. My father was a military man who continued working at Fort Devens even after... View Details
- 14 Dec 2015
- News
Discrimination by Airbnb Hosts Is Widespread, Report Says
- 07 Jul 2016
- Blog Post
Can You Learn Finance through the Case Method?
beginning of the courses, we spend a few classes nailing down the basic concepts (different financial statements, debits/credits, fundamental accounting identities etc.), but after that, we learn all other concepts in the context of... View Details
- Article
Normative Judgments and Individual Essence
By: Julian De Freitas, Kevin P. Tobia, George E. Newman and Joshua Knobe
A growing body of research has examined how people judge the persistence of identity over
time—that is, how they decide that a particular individual is the same entity from one time to the
next. While a great deal of progress has been made in understanding the types... View Details
Keywords: Concepts; Essentialism; Normative Factors; Persistence; True Self; Morality; Identity; Moral Sensibility; Perception
De Freitas, Julian, Kevin P. Tobia, George E. Newman, and Joshua Knobe. "Normative Judgments and Individual Essence." Cognitive Science 41, no. S3 (2017): 382–402.
- April 2024
- Article
How Our Ideological Out-Group Shapes Our Emotional Response to Our Shared Socio-Political Reality
By: Julia Elad-Strenger, Amit Goldenberg, Tamar Saguy and Eran Halperin
What shapes our emotional responses to socio-political events? Following the social identity approach, we suggest that individuals adjust their emotional responses to socio-political stimuli based on their ideological out-group's responses, in a manner that preserves... View Details
Elad-Strenger, Julia, Amit Goldenberg, Tamar Saguy, and Eran Halperin. "How Our Ideological Out-Group Shapes Our Emotional Response to Our Shared Socio-Political Reality." British Journal of Social Psychology 63, no. 2 (April 2024): 723–744.
- March 19, 2015
- Article
Dealing with the Unique Work-Life Challenges of Family Businesses
By: Josh Baron and Rob Lachenauer
Maintaining a work-life balance in family businesses can be challenging. The extremes of being "all in" or "all out" are unproductive. The article highlights the importance of setting boundaries, separating family time from work time, using effective communication,... View Details
Baron, Josh, and Rob Lachenauer. "Dealing with the Unique Work-Life Challenges of Family Businesses." Harvard Business Review (website) (March 19, 2015).
- 20 May 2015
- News
Should We Push For A Corporate Future Without HR?
- December 2022 (Revised June 2023)
- Case
Hacking the U.S. Election: Russia's Misinformation Campaign
By: Shikhar Ghosh
The case discusses the relatively low technology approach used by Russia to influence the U.S. Presidential Election in 2016. Although political parties manipulating the media was not a new phenomenon, the Russians ran a broad, well-financed, and sophisticated social... View Details
Keywords: Political Elections; International Relations; Social Media; Power and Influence; Information; Russia; United States
Ghosh, Shikhar. "Hacking the U.S. Election: Russia's Misinformation Campaign." Harvard Business School Case 823-043, December 2022. (Revised June 2023.)
- 03 Jan 2018
- Working Paper Summaries
Framing Violence, Finding Peace
- Research Summary
Diversity, Equity, and Inclusion (DEI)
By: Sandra J. Sucher
In this research I develop cases and articles that provide thought-provoking, real-world examples of the ways in which social identity differences emerge and are managed in the workplace, and the skills needed to constructively engage with differences to create and... View Details
- Winter 2020
- Article
Goodfellows: Men's Role and Reason in the Fight for Gender Equality
By: Debora L. Spar
The essay attempts to make the case for including—even embracing—men in the fight for gender equality. If men believe in equality, then expanding that belief to explicitly include women is not a leap of logic or an act of charity. It is instead a basic extension of a... View Details
Spar, Debora L. "Goodfellows: Men's Role and Reason in the Fight for Gender Equality." Special Issue on Women & Equality edited by Nannerl O. Keohane and Frances McCall Rosenbluth. Daedalus 149, no. 1 (Winter 2020): 222–235.