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  • 15 May 2013
  • Research & Ideas

From McRibs to Maseratis: The Power of Scarcity Marketing

you owned a sporty little car, you might be tempted to drive it all the time, settling in to the comfy leather seats whenever you needed to get groceries or meet friends for dinner. But Derek lives in Vancouver, Canada, where public... View Details
Keywords: Re: Michael I. Norton
  • 07 Oct 2008
  • First Look

First Look: October 7, 2008

the Vegetables Later: A Study of Online Grocery Purchases and Order Lead Time (revised) Authors:Katherine L. Milkman, Todd Rogers, and Max H. Bazerman Abstract How do decisions made for tomorrow or two days in the future differ from... View Details
Keywords: Martha Lagace
  • 15 Jan 2008
  • First Look

First Look: January 15, 2008

http://www.hbs.edu/research/pdf/08-045.pdf I'll Have the Ice Cream Soon and the Vegetables Later: Decreasing Impatience over Time in Online Grocery Orders Authors:Katherine L. Milkman, Todd Rogers, and Max H. Bazerman Abstract How do... View Details
Keywords: Martha Lagace
  • 21 Mar 2011
  • Research & Ideas

Are We Thinking Too Little, or Too Much?

still be stymied if they try to consider every single laptop on the market. (In the article, Norton and Ariely cite a study by social psychologists Sheena Iyengar and Mark Lepper, who showed that grocery store shoppers who were offered... View Details
Keywords: by Carmen Nobel
  • 11 Dec 2006
  • Research & Ideas

Fixing Price Tag Confusion

says Groceries $88, Delivery $8? In a recent working paper titled "The Framing Effect of Price Format," HBS Associate Professor Luc Wathieu and coauthor Marco Bertini of the London Business School attempt to understand the consumer... View Details
Keywords: by Sean Silverthorne; Retail
  • 28 Oct 2014
  • First Look

First Look: October 28

examines the operations strategy of Whole Foods, one of the largest natural grocery chains in the United States. In late 2013, Whole Foods was expanding rapidly, with a publicly stated goal of growing from 351 to 1,000 domestic stores by... View Details
Keywords: Carmen Nobel
  • 09 May 2018
  • Research & Ideas

A Simple Way for Restaurant Inspectors to Improve Food Safety

new research about how scheduling affects worker behavior. The potential result: Americans could avoid 19 million foodborne illnesses, nearly 51,000 hospitalizations, and billions of dollars of related medical costs. Government health officers routinely drop in to... View Details
Keywords: by Carmen Nobel; Food & Beverage; Service
  • 25 Aug 2003
  • Research & Ideas

Should You Sell Your Digital Privacy?

way to markets in identified customers? A: The value of the identity accrues to more than just the shopper. In a supermarket frequent shopper program, there is value in the identity to the grocery store and to manufacturers to whom the... View Details
Keywords: by Manda Salls & Sean Silverthorne; Advertising
  • 28 Oct 2013
  • Research & Ideas

Responsible Leadership in an Unforgiving World

brands, forever on the lookout for new opportunities; home life has become an act of managing supply chains, outsourcing housecleaning, childcare, and even grocery shopping to others; and churches market themselves like fast food... View Details
Keywords: by Michael Blanding
  • 04 Apr 2017
  • First Look

First Look at New Research, April 4

to develop Alfred’s routes and respond to customer requests in conjunction with other service providers, for example grocery delivery services, in what the founders describe as their "B2B2C" business model. Alfred won the... View Details
Keywords: Sean Silverthorne
  • 16 May 2016
  • HBS Case

Food Safety Economics: The Cost of a Sick Customer

in some cases, less finished-product testing. Outsourcing food safety testing A growing number of food manufacturers, grocery stores, and restaurants are choosing to outsource some or all of their food testing—and in many cases, they are... View Details
Keywords: by Dina Gerdeman; Food & Beverage
  • 03 Mar 2014
  • HBS Case

Decommoditizing the Canned Tomato

Consumers in the United States are so increasingly into fresh, local, and carbon neutral that if someone figured out how to grow a tomato that could walk itself to the grocery store, they'd be a millionaire. So why is Mutti S.p.a., a... View Details
Keywords: by Maggie Starvish; Agriculture & Agribusiness; Food & Beverage; Retail
  • 12 May 2003
  • Research & Ideas

How Hot is the “Hot Spot” Business?

future Wi-Fi users, those who access wireless services with their PDAs. For example, imagine a trip to the grocery store where you pull out your PDA to download your shopping list and store coupons, all being delivered via a local... View Details
Keywords: by Sean Silverthorne & Martha Lagace; Technology; Communications; Telecommunications
  • 02 Mar 2015
  • Research & Ideas

‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat

fulfillment of basic needs, such as Consumer Product Goods and apparel basics, is growing. With customers increasingly ordering these and other products online, potential shoppers have fewer reasons to leave their homes, and the clothing store collocated with the... View Details
Keywords: Re: Rajiv Lal; Retail
  • 16 Apr 2019
  • First Look

New Research and Ideas, April 16, 2019

consumer demand across the world. Purchase this case:https://hbsp.harvard.edu/product/619008-PDF-ENG Harvard Business School Case 619-029 Amazon Acquires Whole Foods (B) This short case, meant for pairing with HBS No. 615-013, “AmazonFresh: Rekindling the Online View Details
Keywords: Dina Gerdeman
  • 02 Jan 2018
  • First Look

First Look at New Research and Ideas, January 3, 2018

218-001 Bega Cheese: Bidding to Bring Vegemite Back Home In January 2017, the leadership team of Bega Cheese—the Australian dairy company—was considering a bid for Mondelez International’s Australia and New Zealand (ANZ) grocery business,... View Details
Keywords: Sean Silverthorne
  • 15 Apr 2014
  • First Look

First Look: April 15

working paper: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2302589   Cases & Course Materials Harvard Business School Case 514-022 Tesco Group Food In 2010, the world's third largest retailer created a new centralized sourcing department for fresh food and... View Details
Keywords: Sean Silverthorne
  • 27 Jul 2011
  • Research & Ideas

Customer Loyalty Programs That Work

president and CEO of grocery chain Stop & Shop. In 2007, certain brands of pet food manufactured in China and sold at several locations were found to be contaminated with melamine. Many pets became sick, and some even died. Through it... View Details
Keywords: by Maggie Starvish; Retail
  • 24 Sep 2007
  • Research & Ideas

The FDA: What Will the Next 100 Years Bring?

to provide insights. Sean Silverthorne: What has been the impact of the FDA in daily life over the last 100 years? Without the FDA, what would change about how we live our lives? Arthur A. Daemmrich: Picture yourself walking into a View Details
Keywords: by Sean Silverthorne; Biotechnology; Consumer Products; Food & Beverage; Health
  • 21 Apr 2008
  • Research & Ideas

The New Math of Customer Relationships

updating the books with a new one titled The Ownership Quotient. In it, we highlight organizations like Harrah's Entertainment, Rackspace Managed Hosting (a Website hosting service), Baptist Health Care, and Wegmans (a regional grocery... View Details
Keywords: by Sean Silverthorne
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