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Show Results For
- All HBS Web
(3,617)
- People (5)
- News (795)
- Research (2,170)
- Events (7)
- Multimedia (39)
- Faculty Publications (1,731)
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- November 2018
- Case
Cepuros Foods Malaysia: Finding the Secret Sauce for Growth (Brief Case)
By: John A. Quelch and Katherine B. Hartman
Shelby Diaz, country manager for Cepuros Foods International—Malaysia (CFI-M), must decide a growth strategy for the expansion of CFI-M's line of salsas, particularly regarding whom to target and how to allocate marketing investments. CFI-M could expand aggressively by... View Details
Keywords: Growth and Development Strategy; Marketing Strategy; Marketing Communications; Product Positioning
Quelch, John A., and Katherine B. Hartman. "Cepuros Foods Malaysia: Finding the Secret Sauce for Growth (Brief Case)." Harvard Business School Brief Case 919-513, November 2018.
- 5 Sep 2013
- Conference Presentation
The Color of Taste: Selling Food in Clear Packages in the Early-Twentieth-Century United States
By: Ai Hisano
This paper examines the role of color in the marketing and retailing of food products by focusing on the increasingly popular presentation of food in clear packages in the early-twentieth-century United States. In the 1910s, a candy company began using cellophane to... View Details
Hisano, Ai. "The Color of Taste: Selling Food in Clear Packages in the Early-Twentieth-Century United States." Paper presented at the CHORD Conference, Centre for the History of Retailing and Distribution (CHORD), Leeds, UK, September 5, 2013.
- 26 Jun 2017
- Research & Ideas
How Cellophane Changed the Way We Shop for Food
School and author of the paper Cellophane, the New Visuality, and the Creation of Self-Service Food Retailing. “Cellophane played a big part in how the color of food started to be controlled and... View Details
- November 1999 (Revised December 1999)
- Case
Safe Food Act, The: A Consumer Group's Perspective
By: Ray A. Goldberg, Carin-Isabel Knoop and Hal Hogan
The Center for Science in the Public Interest is taking a position on creating a new safety leadership vehicle in the U.S. government. How should it plead its cause? What are the position merits and faults? View Details
Keywords: Food; System; Consumer Behavior; Government and Politics; Safety; Leadership; United States
Goldberg, Ray A., Carin-Isabel Knoop, and Hal Hogan. "Safe Food Act, The: A Consumer Group's Perspective." Harvard Business School Case 900-013, November 1999. (Revised December 1999.)
- 2013
- Teaching Note
The COFCO Group (TN)
By: F. Warren McFarlan, Zheng Xiaoming and Ziqian Zhao
COFCO was China's sole legitimate window for agricultural foreign trade before 1987. The reform of China's foreign trade system beginning in 1987 cost COFCO its monopoly position. Subsequently, the SOE giant capitalized on its foreign trade expertise to strategically... View Details
McFarlan, F. Warren, Zheng Xiaoming, and Ziqian Zhao. "The COFCO Group (TN)." Tsinghua University Teaching Note, 2013.
- May 2018 (Revised February 2019)
- Teaching Note
Greg Mazur and the Purchase of Great Eastern Premium Pet Foods
By: Richard S. Ruback, Royce Yudkoff and Ahron Rosenfeld
Teaching Note for HBS No. 211-085. Greg Mazur (HBS 1997) identified a small firm, Great Eastern Premium Pet Food, in December of 1998 that fit his search criteria and decided to offer the seller a cash price of $1.2 million plus an earn-out equal to 1% of revenue over... View Details
- February 2007
- Teaching Note
J. Perez Foods (TN) (A), (B) and (C)
By: John A. Davis and Courtney Sampson
Keywords: Food and Beverage Industry
Davis, John A., and Courtney Sampson. "J. Perez Foods (TN) (A), (B) and (C)." Harvard Business School Teaching Note 807-134, February 2007.
- February 2001 (Revised October 2002)
- Teaching Note
Henry Heinz: Making Markets for Processed Foods TN
By: Nancy F. Koehn
Teaching Note for (9-801-289). View Details
- September 1992 (Revised December 1992)
- Case
Loblaw Companies Limited: Food Distribution in the 1990s
By: Ray A. Goldberg, Edmund O'Keeffe and Vincent N. Willis
Goldberg, Ray A., Edmund O'Keeffe, and Vincent N. Willis. "Loblaw Companies Limited: Food Distribution in the 1990s." Harvard Business School Case 593-033, September 1992. (Revised December 1992.)
- 2020
- Working Paper
Fresh Fruit and Vegetable Consumption: The Impact of Access and Value
By: Retsef Levi, Elisabeth Paulson and Georgia Perakis
The goal of this paper is to leverage household-level data to improve food-related policies aimed at increasing the consumption of fruits and vegetables (FVs) among low-income households. Currently, several interventions target areas where residents have limited... View Details
Keywords: Food Deserts; Food Access; Food Policy; Causal Inference; Food; Nutrition; Poverty; Government Administration
Levi, Retsef, Elisabeth Paulson, and Georgia Perakis. "Fresh Fruit and Vegetable Consumption: The Impact of Access and Value." MIT Sloan Research Paper, No. 5389-18, October 2020.
- December 2023 (Revised March 2024)
- Case
CJ Foods: The Path to Global Food Leadership
By: Forest Reinhardt, Sophus A. Reinert and Shu Lin
Reinhardt, Forest, Sophus A. Reinert, and Shu Lin. "CJ Foods: The Path to Global Food Leadership." Harvard Business School Case 724-023, December 2023. (Revised March 2024.)
- January 2007 (Revised January 2007)
- Background Note
Note on the U.S. Food and Drug Administration
By: Robert F. Higgins, Richard G. Hamermesh and Virginia Fuller
Describes the U.S. FDA with particular emphasis on its role in the development of new drugs, biologic products, and medical devices today. Provides context for the drug approval process by describing the FDA's history and organizational structure. View Details
Keywords: Health; Governance Compliance; Policy; Product Development; Government and Politics; Pharmaceutical Industry; Medical Devices and Supplies Industry; Biotechnology Industry; Public Administration Industry; United States
Higgins, Robert F., Richard G. Hamermesh, and Virginia Fuller. "Note on the U.S. Food and Drug Administration." Harvard Business School Background Note 807-050, January 2007. (Revised January 2007.)
- November 1974 (Revised January 1979)
- Case
General Foods Corp.: Tang Instant Breakfast Drink (A)
DeBruicker, F., and Harvey N. Singer. "General Foods Corp.: Tang Instant Breakfast Drink (A)." Harvard Business School Case 575-063, November 1974. (Revised January 1979.)
- June 1999
- Case
Wegman's Food Markets: Lehigh Valley Grand Opening (Video)
By: David E. Bell
Keywords: Food and Beverage Industry
Bell, David E. "Wegman's Food Markets: Lehigh Valley Grand Opening (Video)." Harvard Business School Multimedia/Video Case 599-501, June 1999.
- November 2017 (Revised November 2021)
- Case
Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy
By: Raffaella Sadun, David J. Collis, Amram Migdal and Kerry Herman
The case focuses on Irene Rosenfeld’s tenure as CEO of the global snack food company Mondelēz International. Beginning in 2006, she had led the company through many acquisitions, including France’s LU Biscuit and British confectionery company Cadbury, before, in 2012,... View Details
Keywords: Snack Food; Snack; Global Snacking; Packaged Food; Consumer Packaged; Kraft Foods; Kraft; Agribusiness; Change; Change Management; Corporate Strategy; Transformation; Geography; Geographic Scope; Global Strategy; Leadership; Leadership Style; Leading Change; Management; Business or Company Management; Growth and Development Strategy; Management Style; Marketing; Brands and Branding; Demand and Consumers; Consumer Behavior; Organizational Change and Adaptation; Planning; Strategic Planning; Strategy; Food and Beverage Industry; Illinois
Sadun, Raffaella, David J. Collis, Amram Migdal, and Kerry Herman. "Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy." Harvard Business School Case 718-403, November 2017. (Revised November 2021.)
- December 1992 (Revised June 1993)
- Case
Marks and Spencer P.L.C.: Food Leadership in the 1990s
By: Ray A. Goldberg
Goldberg, Ray A. "Marks and Spencer P.L.C.: Food Leadership in the 1990s." Harvard Business School Case 593-063, December 1992. (Revised June 1993.)
- May 1985 (Revised February 1990)
- Case
American Food and Grains: Commodity and Ingredient Procurement
By: David A. Garvin
Garvin, David A. "American Food and Grains: Commodity and Ingredient Procurement." Harvard Business School Case 685-095, May 1985. (Revised February 1990.)
- March 2015 (Revised March 2018)
- Case
Zipongo: Improving Health by Redesigning the Food Chain
By: Ray A. Goldberg, Juan Enriquez and Kevin Liang
Goldberg, Ray A., Juan Enriquez, and Kevin Liang. "Zipongo: Improving Health by Redesigning the Food Chain." Harvard Business School Case 915-416, March 2015. (Revised March 2018.)
- May 1979
- Article
US National Dietary Goals: Food Industry Threat or Opportunity?
By: James E. Austin and J. A. Quelch
Austin, James E., and J. A. Quelch. "US National Dietary Goals: Food Industry Threat or Opportunity?" Food Policy (May 1979).