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  • 06 Aug 2018
  • Research & Ideas

Supersmart Manufacturing Tools are Lowering Prices on TVs, Bulbs, and Solar Panels

Film & Television Arts (BAFTA) award, and (3) file for Chapter 11 in the same 30-day period? Well the design tools for visual effects incorporated more and more know-how, so plenty of people around the world could acquire the... View Details
Keywords: by Sean Silverthorne; Manufacturing; Electronics
  • 04 Nov 2014
  • First Look

First Look: November 4

creative and magical environment. The Disney studio had created more than 53 feature animated films in over three-quarters of a century-beginning with Snow White and the Seven Dwarves in 1937 through to Frozen, released in November of... View Details
Keywords: Sean Silverthorne
  • 17 Mar 2011
  • Research & Ideas

Harvard Business School Faculty Comment on Crisis in Japan

major DRAM memory chip makers like Samsung and Hynix in Korea, and Powerchip in Taiwan have already stopped quoting prices until they can assess the impact of the earthquake on their supply chains. Anisotropic conductive film is a key... View Details
Keywords: Re: Multiple Faculty
  • August 2023
  • Case

Salma Qarnain: Spaceships to Broadway

By: Leslie Perlow, Mel Martin and Hannah Weisman
Salma Qarnain, daughter of Pakistani Muslim immigrants, is an engineer trained at Stanford and MIT. She began her career building spacecrafts but 30 years later finds herself pursuing her calling, acting on Broadway. The case explores Qarnain’s career path, family... View Details
Keywords: Personal Development and Career; Job Search; Job Design and Levels; Happiness; Identity; Well-being; Work-Life Balance; Family and Family Relationships; Theater Entertainment; Film Entertainment; Talent and Talent Management; Entertainment and Recreation Industry; Motion Pictures and Video Industry; Aerospace Industry; United States; New York (city, NY); Boston; California
Citation
Educators
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Perlow, Leslie, Mel Martin, and Hannah Weisman. "Salma Qarnain: Spaceships to Broadway." Harvard Business School Case 424-018, August 2023.
  • 23 Oct 2006
  • Research & Ideas

Will the “Long Tail” Work for Hollywood?

reported in their recent working paper, "Superstars and Underdogs: An Examination of the Long-Tail Phenomenon in Video Sales," and have significant implications not only for the types of films studios decide to fund in future,... View Details
Keywords: by Julia Hanna; Entertainment & Recreation
  • June 17, 2016
  • Comment

Companies Need to Start Marketing Security to Customers

By: John A. Quelch
Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details
Keywords: Consumer Safety; Public Safety; Brand Attraction; Risk Management; Safe Environment Benefit; Marketing Safety; Global Brands; Advertising; Change Management; Disruption; Volatility; Crime and Corruption; Customers; Music Entertainment; Animation Entertainment; Film Entertainment; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Consumer Behavior; Problems and Challenges; Safety; Corporate Strategy; Business Strategy; Entertainment and Recreation Industry; Tourism Industry; Travel Industry; United States
Citation
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Quelch, John A. "Companies Need to Start Marketing Security to Customers." Harvard Business School Working Knowledge (June 17, 2016). (Republished by Fortune.com as "What the Orlando Tragedies Can Teach Businesses" on June 20, 2016.)
  • 10 Apr 2012
  • First Look

First Look: April 10

Rule Them All: Lord of the Rings Online and the MMO Market Hanna Hałaburda, William Collis, Rob McKeon, and Ivan NausiedaHarvard Business School Case 712-434 Turbine Inc. is releasing a massively multiplayer online (MMO) game, The Lord of the Rings Online, based on the... View Details
Keywords: Carmen Nobel
  • 26 Mar 2013
  • First Look

First Look: March 26

http://hbr.org/search/113055-PDF-ENG Harvard Business School Case 613-044 A Brief History of the U.S. Tobacco Industry Controversy By: Sucher, Sandra J., and Henry McGee This history of the U.S. tobacco controversy is a reading for a class on "The Insider," a... View Details
Keywords: Sean Silverthorne
  • 18 Jun 2014
  • Research & Ideas

Leading Innovation is the Art of Creating ‘Collective Genius’

conflict, and trial and error to advantage. At Pixar, for example, the company was caught up short in 2008 in a clash over production schedules for the movie Up and the short film Cars Toons. Blindsided by news that Cars Toons was behind... View Details
Keywords: by Kim Girard
  • 28 May 2013
  • Research & Ideas

Can LEGO Snap Together a Future in Asia?

licenses properties from blockbuster films such as Star Wars and Harry Potter. “It's really easy for them to be nimble and meet demand” LEGO's ambition has at times exceeded its reach. By 2004, the company's overdiversification into theme... View Details
Keywords: by Kim Girard; Entertainment & Recreation
  • 17 Sep 2007
  • Research & Ideas

Broadband: Remaking the Advertising Industry

Internet you can target the demographics of the segment you're looking for. And there are a variety of mechanisms for identifying them. Q: BMW Films has received a lot of praise. Is this a good example of broadband advertising? A: It's... View Details
Keywords: by Julia Hanna; Advertising; Media & Broadcasting; Publishing
  • 30 Jan 2018
  • First Look

January 30, 2018

social messages focused on the fate of the common man in a world of social injustice. The case discusses how women were depicted in Kapoor’s films and enables a discussion of the role of cinema in propagating gender stereotypes and... View Details
Keywords: Sean Silverthorne
  • 07 Jun 2010
  • Research & Ideas

Improving Brand Recognition in TV Ads

Teixeira uses an eye-tracking setup that also films a viewer's face: Software detects facial deviations and analyzes universal facial expressions for joy, disgust, sadness, anger, surprise, and fear. "This software enables us to... View Details
Keywords: by Julia Hanna; Media & Broadcasting; Entertainment & Recreation
  • 17 Jun 2002
  • Research & Ideas

A Litmus Test for Entrepreneurs

governments worldwide collected fees and taxes. To use the company's own phrase, govWorks was about "all payments for all governments." (The film Startup.com featured the company.) Soon after Herman and Tuzman set up shop, they... View Details
Keywords: by Walter Kuemmerle
  • 07 Jun 2017
  • Research & Ideas

How an African History Scholar Became a Modern Righter of Wrongs

settlement and formally apologizes on behalf of the British government, June 2013 Shortly thereafter, John Hart, the movie producer behind Boys Don’t Cry and Revolutionary Road, bought the rights to develop a film based on Imperial... View Details
Keywords: by Carmen Nobel
  • 10 Jun 2002
  • Research & Ideas

Reinventing the Industrial Giant

digital powerhouse." Kodak's big dilemma is that while 80 percent of the company's revenue comes from traditional film products, that segment is growing at just 2 percent per year. One observer calls this "perhaps the most... View Details
Keywords: by Nitin Nohria, Davis Dyer & Frederick Dalzell; Manufacturing
  • 16 Aug 2016
  • First Look

August 16, 2016

of its films in-house, and to market them fan-by-fan. Owner Thomas Tull acquires the big-data-in-sports firm started by Matt Marolda and appoints him to run marketing analytics for Legendary. The methods perform well in the motion picture... View Details
Keywords: Sean Silverthorne
  • 07 Jan 2015
  • Research & Ideas

The Quest for Better Layoffs

from a job—or several jobs. They then introduced the best candidates to Dave Habeeb and Ruth Page, of HBS's Educational Technology Services, who went on location to film interviews with the laid-off employees and their families. The... View Details
Keywords: by Carmen Nobel; Manufacturing
  • 24 Mar 2015
  • First Look

First Look: March 24

https://cb.hbsp.harvard.edu/cbmp/product/515054-PDF-ENG Harvard Business School Case 915-401 Peter Guber: The 'Me' vs. 'We' Brand Well-known film producer Peter Guber must decide whether to commit to a time-consuming personal project. He... View Details
Keywords: Sean Silverthorne
  • 10 Jun 2002
  • Research & Ideas

Disruption: The Art of Framing

a still-viable business model while simultaneously trying to develop a new platform for growth, it gets pulled in two directions, and both efforts underperform. Kodak, for example, needs to continue to focus on traditional competitors like Fuji View Details
Keywords: by Clark Gilbert & Joseph L. Bower
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