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  • 04 Apr 2017
  • First Look

First Look at New Research, April 4

2012, Leonard uses the momentum to bring The Black List online as a database where unproduced screenplays can be reviewed and discovered by industry experts. Now in 2016, Leonard is considering other avenues for supporting great screenwriters, including launching a... View Details
Keywords: Sean Silverthorne
  • 06 May 2015
  • What Do You Think?

Are You Ready for Personalized Predictive Analytics?

individuals. All forecasting is a case in point. When the application becomes personal, it raises many questions that will have to be addressed. In this case, should we be careful what we wish for? What do you think? Original Article In 2002, the View Details
Keywords: by James Heskett
  • 11 Feb 2013
  • Research & Ideas

Neuroeconomics: Eyes, Brain, Business

The children's classic The Polar Express tells the fanciful story of a young boy's journey to the North Pole on a train filled with chocolate and candy. But when Warner Brothers released a $165 million computer-animated version of the tale, many critics described the... View Details
Keywords: by Carmen Nobel
  • 17 Jun 2002
  • Research & Ideas

A Litmus Test for Entrepreneurs

governments worldwide collected fees and taxes. To use the company's own phrase, govWorks was about "all payments for all governments." (The film Startup.com featured the company.) Soon after Herman and Tuzman set up shop, they... View Details
Keywords: by Walter Kuemmerle
  • 13 Jul 2015
  • Research & Ideas

‘Humblebragging’ is a Bad Strategy, Especially in a Job Interview

LaGuardia is number 15 for takeoff. I miss Air Force One!! And here's one from film director Lee Unkrich: Just in case you think all this has gone to my head, within 36 hours of winning the Oscar, I was back home plunging a clogged... View Details
Keywords: by Carmen Nobel
  • 12 Jan 2010
  • First Look

First Look: Jan. 12

Business School Case 610-036 Examines the process used by a major motion picture studio to develop and select movie projects. Warner Bros.' strategy is to focus its efforts on a small number of major "event" films (i.e., View Details
Keywords: Martha Lagace
  • 05 Jul 2004
  • Research & Ideas

Radical Change, Entrepreneurial Opportunity

constrained by its prior thinking about the industry and what its strengths were. It sort of said, "We have a razor/razorblade business model, and the way that we make money is through selling film, so we need to find a way to commercialize digital cameras with a... View Details
Keywords: by Michael J. Roberts; Technology
  • 16 Aug 2016
  • First Look

August 16, 2016

of its films in-house, and to market them fan-by-fan. Owner Thomas Tull acquires the big-data-in-sports firm started by Matt Marolda and appoints him to run marketing analytics for Legendary. The methods perform well in the motion picture... View Details
Keywords: Sean Silverthorne
  • 07 Jan 2015
  • Research & Ideas

The Quest for Better Layoffs

from a job—or several jobs. They then introduced the best candidates to Dave Habeeb and Ruth Page, of HBS's Educational Technology Services, who went on location to film interviews with the laid-off employees and their families. The... View Details
Keywords: by Carmen Nobel; Manufacturing
  • 10 Apr 2007
  • First Look

First Look: April 10, 2007

involvement of star actors critical to the success of motion pictures? Film studios, which they regularly pay multimillion-dollar fees to star actors, seem driven by that belief. I shed light on the returns on this investment using an... View Details
Keywords: Martha Lagace
  • 24 Jun 2002
  • Research & Ideas

Building ’Brandtopias’—How Top Brands Tap into Society

people like network giant Ted Turner and Bruce Willis in his film roles. Executives were now portrayed as similar warrior-athletes who ventured into out-of-bounds challenges like technical rock climbing. These were the masculine ideals... View Details
Keywords: by Martha Lagace
  • 08 Jan 2008
  • First Look

First Look: January 8, 2008

of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the film rental and return patterns of a sample of online DVD rental customers over a period of four months.... View Details
Keywords: Martha Lagace
  • 10 Apr 2012
  • First Look

First Look: April 10

Rule Them All: Lord of the Rings Online and the MMO Market Hanna Hałaburda, William Collis, Rob McKeon, and Ivan NausiedaHarvard Business School Case 712-434 Turbine Inc. is releasing a massively multiplayer online (MMO) game, The Lord of the Rings Online, based on the... View Details
Keywords: Carmen Nobel
  • 06 Aug 2018
  • Research & Ideas

Supersmart Manufacturing Tools are Lowering Prices on TVs, Bulbs, and Solar Panels

Film & Television Arts (BAFTA) award, and (3) file for Chapter 11 in the same 30-day period? Well the design tools for visual effects incorporated more and more know-how, so plenty of people around the world could acquire the... View Details
Keywords: by Sean Silverthorne; Manufacturing; Electronics
  • 04 Nov 2014
  • First Look

First Look: November 4

creative and magical environment. The Disney studio had created more than 53 feature animated films in over three-quarters of a century-beginning with Snow White and the Seven Dwarves in 1937 through to Frozen, released in November of... View Details
Keywords: Sean Silverthorne
  • November 2017
  • Teaching Note

Reinventing Best Buy

By: John R. Wells and Gabriel Ellsworth
Teaching Note for HBS No. 716-455. On March 1, 2017, Best Buy Company, Inc., North America’s largest retailer of consumer electronics and appliances, announced a third year of comparable-store sales increases and a 20.8% increase in domestic comparable online sales.... View Details
Keywords: Best Buy; Hubert Joly; Renew Blue; Showrooming; Webrooming; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Marketplaces; Turnaround; Consumer Electronics; Consumer Electronics Accessories; Appliances; Stores-within-stores; Store Experience; Store Size; Store Pickup; Store Management; Delivery; Delivery Models; Amazon; Amazon.com; Pricing Strategy; Business Subsidiaries; Business Units; Business Growth and Maturation; Business Model; For-Profit Firms; Customer Focus and Relationships; Customer Satisfaction; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Theater Entertainment; Price; Profit; Revenue; Geographic Scope; Multinational Firms and Management; Business History; Cost; Selection and Staffing; Reports; Technological Innovation; Job Cuts and Outsourcing; Human Capital; Leading Change; Business or Company Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Management Teams; Brands and Branding; Product Marketing; Consumer Behavior; Demand and Consumers; Media; Distribution; Order Taking and Fulfillment; Distribution Channels; Infrastructure; Product; Service Delivery; Service Operations; Organizational Change and Adaptation; Public Ownership; Problems and Challenges; Programs; Groups and Teams; Sales; Salesforce Management; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Expansion; Technology; Hardware; Information Technology; Internet; Mobile Technology; Online Technology; Search Technology; Software; Web; Web Sites; Wireless Technology; Resource Allocation; Computer Industry; Electronics Industry; Entertainment and Recreation Industry; Information Technology Industry; Retail Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; Minnesota; Minneapolis; Saint Paul; St. Paul
Related
  • 07 Feb 2005
  • What Do You Think?

If You Blink, Will You Miss?

extensive research, observation, and practice. For example, a marriage counselor, by breaking down films of couples talking with each other, carefully categorizing behavior patterns, and doing this for years, has prepared himself (and... View Details
Keywords: by James Heskett
  • 26 Mar 2013
  • First Look

First Look: March 26

http://hbr.org/search/113055-PDF-ENG Harvard Business School Case 613-044 A Brief History of the U.S. Tobacco Industry Controversy By: Sucher, Sandra J., and Henry McGee This history of the U.S. tobacco controversy is a reading for a class on "The Insider," a... View Details
Keywords: Sean Silverthorne
  • 22 Apr 2008
  • First Look

First Look: April 22, 2008

  Working PapersThe 'Thin Film of Gold': Monetary Rules and Policy Credibility In Developing Countries Authors:Niall Ferguson and Moritz Schularick Abstract This paper asks whether developing countries can reap credibility gains from... View Details
Keywords: Martha Lagace
  • 24 Mar 2015
  • First Look

First Look: March 24

https://cb.hbsp.harvard.edu/cbmp/product/515054-PDF-ENG Harvard Business School Case 915-401 Peter Guber: The 'Me' vs. 'We' Brand Well-known film producer Peter Guber must decide whether to commit to a time-consuming personal project. He... View Details
Keywords: Sean Silverthorne

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