experience - Publications - Faculty & Research

24 May 2021
News

The Role Experiments Play in Addressing Discrimination

03 Oct 2014
News

An Open Office Experiment that Actually Worked

Keywords: workspace; office culture; open concept

24 Apr 2014
News

Using storytelling to transform the retail experience

Stories make sales. That’s the philosophy of Jennifer Lee Koss (AB 2001, MBA 2008), cofounder of BRIKA, an online shop for modern and elevated craft. BRIKA (from fabricá, the Spanish word for factory) enhances the appeal of its well-crafted goods (many of them... View Details

29 Apr 2015
Lessons from the Classroom

Use Personal Experience to Pick Winning Stocks

they felt was inadequately represented in the bond market. "We could see this macroeconomic storm on the horizon," says Higgins, whose previous experience at a global macro hedge fund proved valuable to the team. "But there... View Details

Keywords: by Michael Blanding; Financial Services

23 Sep 2020
Blog Post

Jo Tan (MBA 2021) Draws on Experience

inspiration from experiences at HBS and the everyday interactions with my section,” said Jo. “In my first semester, I was illustrating to express the overwhelming emotions of being an RC; the anxiety that came from class participation,... View Details

February 2018
Teaching Plan

Hulu: Redefining the Way People Experience TV

By: Henry W. McGee and Christine Snively

Teaching Plan for HBS No. 318-002. View Details

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29 Apr 2015
News

Using Personal Experience to Pick Winning Stocks

09 Feb 2021
News

How COVID experiences will reshape the workplace

October 2018
Case

Innovation at the Utility: Consolidated Edison's Experience

By: Martha Crawford, Andrew Serpa and Jon Wofsy

In 2014, regulators in New York State released a bold vision for the future of the electric utility industry to try and stay ahead of larger trends of rising customer expectations, stagnant load growth, and climate change. In response, Con Edison created a Utility of... View Details

Keywords: Blockchain; Utilities; Consolidated Edison; Regulated Monopolies; Electricity Distribution; Innovation Strategy; Organizational Design; Energy; Energy Generation; Utilities Industry; Energy Industry

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Educators

09 Feb 2021
News

How COVID Experiences Will Reshape the Workplace

November 2018
Supplement

Intuit Video Supplement I: Running Better Experiments

By: Leonard A. Schlesinger and Joseph B. Fuller

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January 2013 (Revised March 2013)
Case

Creating a Luxury Experience at Value Retail

By: Jose B. Alvarez and Matthew Preble

Value Retail PLC owned and managed a number of premium shopping destinations (Villages) across Europe. Soon the company would be moving into an entirely new market: China. The company's Villages had proven popular with both shoppers (many of whom were international... View Details

Keywords: Retailing; Tourism; Luxury; Brand Building; Brand Positioning; Real Estate; Brands and Branding; Human Resources; Retail Industry; Tourism Industry; Real Estate Industry; Europe; China

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February 1990 (Revised August 2001)
Case

Merloni Elettrodomestici SpA: The Transit Point Experiment

By: Janice H. Hammond and Maura G Kelly

Merloni Elettrodomestici is a leading Italian manufacturer of domestic appliances. In 1986, an exposition for Merloni customers is scheduled at its Milano regional warehouse. During the two-month period preceding the event, when the warehouse must be free of inventory,... View Details

Keywords: Logistics; Marketing Channels; Planning; Time Management; Distribution Channels; Competitive Advantage; Customer Relationship Management; Information Technology; Consumer Products Industry; Italy

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20 Mar 2017
News

Why Trump’s Experiments With Fascism Will Fail

Video

My Experience with Career Services at HBS

January 2015 (Revised October 2016)
Case

onefinestay: Building a Luxury Experience in the Sharing Economy

By: Jill Avery, Anat Keinan and Liz Kind

onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the... View Details

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February 2024
Case

SundaySky: Changing Customer Experiences through Personalized Video

By: David C. Edelman and James Barnett

In June 2023, SundaySky CEO Jim Dicso considers growth strategies. The software-as-a-service company provided software to create advertising videos, customer service videos, and other videos, like employee training modules, and had begun to pilot a new generative... View Details

Keywords: Advertising; Strategy; Technology Adoption; AI and Machine Learning; Applications and Software; Growth and Development Strategy; Advertising Industry; Technology Industry; United States

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August 2012 (Revised January 2013)
Case

Public Health Insurance Exchanges: The Massachusetts Experience

By: Regina Herzlinger and Jordan Bazinsky

The CEO of Tufts Health Plan, James Roosevelt, is wondering whether to offer insurance products on the Massachusetts Connector, the first U.S. exchange. He wonders if he should enter these uncharted waters at all. And, if yes, with a broad network or a narrow network... View Details