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  • October 2005
  • Case

Kinko's

Over the decades, Kinko's had forged a deep emotional bond with consumers by easing their anxiety and helping them solve pressing document processing problems. By 2003, however, consumer research revealed that a confusing retail experience had eroded some of this good... View Details
Keywords: Marketing Strategy; Customer Satisfaction; Service Industry
Related
  • 11 Oct 2016
  • News

Joke your way to success

  • August 2020 (Revised December 2020)
  • Background Note

A Note on Ethical Analysis

By: Nien-hê Hsieh
To engage in ethical analysis is to answer such questions as “What is the right thing to do?” “What does it mean to be a good person?” “How should I live my life?” Ethical analysis, on its own, is often not adequate for doing the right thing or being a good... View Details
Keywords: Ethics; Framework; Decision Making; Prejudice and Bias
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  • February 20, 2014
  • Article

How to Thrive While Leading a Family Business

By: Josh Baron and Rob Lachenauer
This article explores the differences between family business executives who thrive and those who struggle. It discusses how family business environments are inherently complex due to the intertwinement of work and life. Thriving leaders exhibit four key behaviors:... View Details
Keywords: Family and Family Relationships; Work-Life Balance; Family Ownership; Outcome or Result; Leadership Style
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  • 30 Sep 2015
  • News

Four Ways To Get Your Global Team To Gel

  • 06 Mar 2021
  • News

What is a Celebrity Worth?

  • February 2003
  • Background Note

Identity Issues in Teams

By: Jeffrey T. Polzer and Hillary Anger Elfenbein
This note explains how identity dynamics underlie many of the observable interpersonal problems that team members encounter, ranging from lack of participation and low involvement to misunderstandings and dysfunctional emotional conflict. It provides a framework for... View Details
Keywords: Framework; Managerial Roles; Outcome or Result; Performance Effectiveness; Groups and Teams; Conflict and Resolution; Emotions; Identity
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  • 2012
  • Article

Evidence for the Pinocchio Effect: Linguistic Differences Between Lies, Deception by Omissions, and Truths

By: Lyn M. Van Swol, Michael T. Braun and Deepak Malhotra
The study used Linguistic Inquiry and Word Count and Coh-Metrix software to examine linguistic differences with deception in an ultimatum game. In the game, the Allocator was given an amount of money to divide with the Receiver. The Receiver did not know the precise... View Details
Keywords: Communication Intention and Meaning; Cognition and Thinking
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  • 31 Dec 2014
  • News

People We Lost in 2014

  • January 2014
  • Technical Note

Learning From Extreme Consumers

By: Jill Avery and Michael Norton
Traditional market research methods focus on understanding the average experiences of average consumers. This focus leads to gaps in our knowledge of consumer behavior and often fails to uncover insights that can drive revolutionary, rather than evolutionary... View Details
Keywords: Market Research; Ethnography; Design Thinking; Innovation; New Product Development; Research; Marketing; Consumer Behavior; Innovation and Invention
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  • 2021
  • Working Paper

G.I. Joe Phenomena: Understanding the Limits of Metacognitive Awareness on Debiasing

By: Ariella S. Kristal and Laurie R. Santos
Knowing about one’s biases does not always allow one to overcome those biases— a phenomenon referred to as the G. I. Joe fallacy. We explore why knowing about a bias doesn’t necessarily change biased behavior. We argue that seemingly disparate G. I. Joe... View Details
Keywords: Biases; Judgment; Decision-making; Nudge; Debiasing; Illusions; Prejudice and Bias; Decision Making; Behavior; Change
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  • 07 Sep 2010
  • Research & Ideas

Mindful Leadership: When East Meets West

prayer, introspective discussions, therapy, and the use of reflective techniques and exercises. Q: You have said that few leaders lose their jobs because of lack of intelligence, but many do so because of lack of emotional intelligence.... View Details
Keywords: by Sean Silverthorne
  • November 2018 (Revised April 2019)
  • Case

Nike: Changing the Sneakers Game

By: Anita Elberse, Bryce Aiken and Howard Johnson
“Our goal is to be the kind of start-up that would terrify Nike—if Nike didn’t already own us.” Ron Faris, general manager of S23NYC, a Manhattan-based digital studio owned by sports apparel giant Nike, is on the phone with Adam Sussman, Nike’s chief digital officer.... View Details
Keywords: Digital Technology; Apparel; Fashion; Superstar; Innovation; General Management; Mobile and Wireless Technology; Strategy; Marketing Strategy; Innovation and Invention; Management; Sports; Entertainment; Digital Strategy; Apparel and Accessories Industry
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  • Research Summary

Work, Mate, Marry, Love: How Machines Shape Our Human Destiny

By: Debora L. Spar
What will happen to our notions of marriage and parenthood as reproductive technologies increasingly allow for newfangled ways of creating babies? What will happen to our understanding of gender as medical advances enable individuals to transition from one set of... View Details
Keywords: Technology; History; Relationships
  • 04 Jun 2007
  • Research & Ideas

Is Health Care Making You Better—or Dead?

Regina Herzlinger is not afraid to call them as she sees them. And what she sees looking at the American health care industry is a bunch of killers. Not only are hospitals, insurers, employers, Congress, and academics killing health care, they are also killing real... View Details
Keywords: by Sean Silverthorne; Health
  • 24 May 2023
  • Blog Post

Get to Know Class Day Speaker Adán Acevedo

graduation ceremonies. It is planned and conducted by a committee of second-year MBA students. When asked about what Commencement means to him, Acevedo is uncharacteristically at a loss for words. “I cannot put into words the emotions... View Details
  • 2005
  • Chapter

Learning for Leadership: The 'Engineering' and 'Clinical' Approaches

Meaningful leadership development requires a deeper and more fundamental approach than is usually deployed in university classrooms and corporate training centers. It needs to incorporate difficult emotions and unconscious forces, and provide a safe place for their... View Details
Keywords: Leadership Development; Behavior; Cognition and Thinking; Emotions
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  • November 2023
  • Case

Tata Group in 2021: Pursuing Profits through Purpose

By: Tarun Khanna, Krishna G. Palepu and Vidhya Muthuram
October 8, 2021: Tata Sons won a bid to acquire India’s national carrier Air India, marking the airline's return to its original owners after 68 long years. The winning bid of $2.4 billion gave Tata Sons full ownership of the airline and its coveted network of 6,200... View Details
Keywords: Corporate Strategy; Mission and Purpose; Corporate Social Responsibility and Impact; Emerging Markets; Mergers and Acquisitions; Ownership; Air Transportation; Air Transportation Industry; India
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    Task Segregation as a Mechanism for Within-job Inequality

    In this article, we examine a case of task segregation—when a group of workers is disproportionately allocated, relative to other groups, to spend more time on specific tasks in a given job—and argue that such segregation is a potential mechanism for generating... View Details
    • November – December 2008
    • Article

    Holding a Mirror up to Marketing

    By: John A. Quelch and Katherine Jocz
    The Dove campaign addressed a common concern that crossed cultural boundaries. Confronted by standard visual stereotypes of beauty in the global media, many young women develop self-image and self-esteem problems. The Dove Real Beauty campaign rejected these narrow... View Details
    Keywords: Marketing; Advertising Campaigns; Welfare; Diversity; Emotions; Government and Politics
    Related