Publications
Publications
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(1,574)
- Faculty Publications (536)
- October 2005 (Revised March 2006)
- Case
Strategic Inflection: TiVo in 2005
By: David B. Yoffie, Pai-Ling Yin and Barbara Mack
In the late 1990s, TiVo pioneered the digital video recorder (DVR), a new consumer electronics category. By 2005, the company was the clear leader in technology and installed base. It had also built extraordinary loyalty among its customers. However, TiVo lost a half... View Details
- October 2005 (Revised August 2006)
- Supplement
GE's Talent Machine: Immelt's Next Steps
Keywords: Electronics Industry
- September 2005 (Revised February 2007)
- Case
Angels and Devils: Best Buy's New Customer Approach (A)
In November 2004, The Wall Street Journal reported that consumer electronics retailer Best Buy's new customer approach was to shun the "devils" among its customers. The "customer centricity" initiative, which was led by Best Buy's CEO Brad Anderson, was based on an... View Details
- September 2005 (Revised February 2007)
- Supplement
Angels and Devils: Best Buy's New Customer Approach (B)
- August 2005 (Revised December 2006)
- Case
Procter & Gamble: Electronic Data Capture and Clinical Trial Management
By: Robert S. Huckman and Mark J. Cotteleer
Considers whether the management of Procter & Gamble (P&G) Pharmaceuticals should adopt Web-based electronic data capture (EDC) as the default standard for the management of its clinical drug trials. Provides a detailed description of the existing paper-based process... View Details
- June 2005 (Revised March 2006)
- Case
E Ink in 2005
By: David B. Yoffie and Barbara Mack
Explores the challenges of commercializing a bleeding-edge technology. After seven years, E Ink has spent more than $100 million to commercialize electronic ink. With business momentum picking up, but resources running out, the case examines the key trade-offs in... View Details
- June 2005
- Case
Transformation of Matsushita Electric Industrial Co., Ltd. 2005 (A)
By: Michael Y. Yoshino and Yukihiko Endo
The company, once an outstanding Japan-based global leader in electronics and major appliances, suffered poor performance during the 1990s. Kunio Nakamura became CEO in 2001 and sought to transform the company in a fundamental way. Examines the company's history,... View Details
- June 2005
- Supplement
Transformation of Matsushita Electric Industrial Co., Ltd. 2005 (B)
By: Michael Y. Yoshino and Yukihiko Endo
Supplements the (A) case. View Details
- June 2005
- Supplement
Transformation of Matsushita Electric Industrial Co., Ltd. 2005 (C)
By: Michael Y. Yoshino and Yukihiko Endo
Supplements the (A) case. View Details
- May 2005 (Revised March 2007)
- Teaching Note
Sony EyeToy
By: Anita Elberse and Youngme E. Moon
Teaching Note to (9-505-024). View Details
Keywords: Electronics Industry
- May 2005
- Exercise
Forecasting the Adoption of E-books
By: Elie Ofek
Gives students an opportunity to understand the challenges inherent in forecasting the diffusions of innovations. Provides data for forecasting the adoption of electronic books. Students are encouraged to use the Bass Model framework, while being cognizant of its... View Details
- April 2005 (Revised May 2005)
- Supplement
Executive Compensation at General Electric (B)
By: V.G. Narayanan and Michele Jurgens
Supplements the (A) case. View Details
- April 2005 (Revised April 2010)
- Teaching Note
Flextronics International, Ltd. (TN)
Teaching Note to (9-604-063). View Details
Keywords: Electronics Industry
- March 2005
- Teaching Note
Antitrust Regulations in a Global Setting: The EU Investigation of the GE/Honeywell Merger (TN)
By: Mihir A. Desai and Belen Villalonga
Teaching Note to (9-204-081). View Details
- November 2004
- Case
The Electronic Product Code: Future Impact on the Global Food System
By: Ray A. Goldberg and James Weber
The Electronic Product Code (EPC) is a successor to the Uniform Product Code and will improve the efficiency and traceability of the global food system. This case focuses on how best to implement this new system and respect the privacy of the ultimate consumer, and the... View Details
- October 2004 (Revised December 2004)
- Case
Nokia Update 2004
By: David B. Yoffie and Barbara Mack
Updates students on Nokia's performance. View Details
- October 2004
- Case
Sales Force Training at Arrow Electronics (A)
By: Jason R. Barro, Brian J. Hall and Aaron Zimmerman
In the mid-1980s, Arrow, the world's largest electronics distributor, implemented a college recruiting program to hire salespeople. The program was part of an effort to increase the professionalism and skill set of the sales force in an industry where few salespeople... View Details
- October 2004
- Case
Sales Force Training at Arrow Electronics (B)
By: Jason R. Barro, Brian J. Hall and Aaron Zimmerman
Supplements the (A) case. A rewritten version of an earlier supplement. View Details
- August 2004 (Revised May 2017)
- Teaching Note
Samsung Electronics Company: Global Marketing Operations
By: John A. Quelch
Teaching Note to (9-504-051). View Details