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  • 27 Dec 2010
  • Research & Ideas

HBS Faculty on 2010’s Biggest Business Developments

innovations, or selling services—to step up and lead without a hierarchy. Consumer marketing companies are lining up to use these networks to reach their tailored demographics with highly personalized messages. Already they are revolutionizing marketing by shifting... View Details
Keywords: by Staff
  • 01 Sep 2009
  • First Look

First Look: September 1

While HGO met with some early market success, ultimately its fate would hinge on how other parts of the company viewed it and on how the rest of the company was performing financially. Purchase this case: http://cb.hbsp.harvard.edu/cb/product/608098-PDF-ENG Intel NBI:... View Details
Keywords: Martha Lagace

    Tsedal Neeley

    Tsedal Neeley is the Senior Associate Dean and Chair of the MBA program at Harvard Business School, where she is the Naylor Fitzhugh Professor of Business Administration, Faculty Chair of the... View Details

    • 19 Nov 2014
    • HBS Seminar

    Duane Varan, MediaScience and Murdoch University

    • 30 Dec 2013
    • HBS Case

    HBS Cases: What Warren Buffett Saw in Newspapers

    owned interests in TV broadcasting and digital media, was carrying high levels of debt despite deep workforce and capital expenditure cuts. It was a situation that led its CFO to express doubt that Media... View Details
    Keywords: by Deborah Blagg; Journalism & News; Publishing

      Christopher T. Stanton

      Christopher Stanton is Marvin Bower Associate Professor of Business Administration in the Entrepreneurial Management Unit. Professor Stanton's research streams focus on personnel economics, organizational economics, labor markets, and entrepreneurship. His MBA... View Details

      • June 2004 (Revised June 2006)
      • Case

      Scientific-Atlanta, Inc.

      By: Thomas R. Eisenmann
      Scientific-Atlantia (S-A), a leading manufacturer of cable TV equipment, is confronting strategic challenges in mid-2004. For decades, cable operators have faced high switching costs that have locked them into exclusive supply relationships with either S-A or its... View Details
      Keywords: Technological Innovation; Competition; Industry Structures; Television Entertainment; Duopoly and Oligopoly; Media and Broadcasting Industry; Media and Broadcasting Industry
      Related
      • 05 Nov 2014
      • HBS Seminar

      CV Harquail, Authentic Organizations and Stevens Institute of Technology

      • 06 Aug 2019
      • Blog Post

      Entrepreneurship and Global Capitalism - Discovering the Business of Storytelling

      Snigdha Sur (MBA 2017) is the Founder and CEO of The Juggernaut, a digital media company for South Asian stories. She’s on a mission to diversify storytelling and newsrooms and help challenge existing... View Details
      • 22 Nov 2011
      • First Look

      First Look: November 22

      seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing... View Details
      Keywords: Sean Silverthorne

        Jeremy Yang

        Jeremy Yang is an Assistant Professor of Business Administration in the Marketing Unit at Harvard Business School. He teaches Marketing in the MBA required curriculum. He develops data products for... View Details
        Keywords: media; media; media; media; media

          Daniel Rabetti

          Professor Rabetti is a financial economist from São Paulo, Brazil, with a Ph.D. in Business from Tel Aviv University. He joined the National University of Singapore (NUS) Business School in 2023 as the S. Dhanabalan Chair in Quantitative Studies and an Assistant... View Details

          • October 2007 (Revised March 2008)
          • Case

          Dove: Evolution of a Brand

          By: John A. Deighton
          Examines the evolution of Dove from functional brand to a brand with a point of view after Unilever designated it as a masterbrand, and expanded its portfolio to cover entries into a number of sectors beyond the original bath soap category. The development causes the... View Details
          Keywords: History; Expansion; Marketing Strategy; Social Marketing; Digital Marketing; Brands and Branding; Consumer Products Industry; Beauty and Cosmetics Industry
          Related
          • January 2005 (Revised November 2005)
          • Case

          Gobi Partners: October 2004

          By: G. Felda Hardymon and Ann Leamon
          The general partners of Gobi Partners, a venture fund located in Shanghai, are trying to decide the best way to raise money for their first fund. Their strategy of investing in early-stage digital media companies in China was well-received by strategic investors--IBM... View Details
          Keywords: Decision Choices and Conditions; Venture Capital; Private Equity; Investment; Goals and Objectives; Emerging Markets; Problems and Challenges; Conflict Management; Shanghai
          Related
          • November 2000 (Revised October 2005)
          • Case

          TiVo

          TiVo is a digital video recorder that allows viewers to watch what they want, when they want to watch it. Fourteen months into the launch, sales are very disappointing. Brodie Keast, VP of marketing and sales, wants to combine a catchy communications campaign, product... View Details
          Keywords: Marketing Communications; Product Launch; Television Entertainment; Innovation and Invention; Electronics Industry
          Related
          • February 2021 (Revised April 2024)
          • Case

          Shopify: The Conquest for Chinese E-Commerce

          By: Jeffrey F. Rayport, Avani Patel, Samantha Lin and Ariel Yang
          In mid-2020, Tobias Lütke, CEO of Shopify, faced a critical decision on how to time potential expansion into the China market. Over the prior 15 years, his Canadian software-as-a-service company had grown from a small e-commerce solutions provider to a full service... View Details
          Keywords: Timing; Corporate Entrepreneurship; Service Operations; Business Model; Organizational Design; Change Management; Cross-Cultural and Cross-Border Issues; Global Strategy; Health Pandemics; Growth Management; Marketing Strategy; Digital Platforms; Alliances; Partners and Partnerships; Opportunities; Internet and the Web; E-commerce; United States; Canada; China
          Related
          • 29 Apr 2025
          • HBS Seminar

          Magie Cheng & David Huang

          • March 1998 (Revised August 1998)
          • Case

          BSkyB

          By: Debora L. Spar
          In 1983, Rupert Murdoch's News Corp. bought a floundering two-year-old British company called Satellite Television plc. and renamed it Sky. Without external financing, without having been allocated any space on Britain's existing satellites, and over the opposition of... View Details
          Keywords: Information Technology; Change Management; Television Entertainment; Media and Broadcasting Industry; Great Britain
          Related
          • 18 May 2015
          • Research & Ideas

          Advertisers Get Serious About Playing With Their Brands

          the researchers recently wrote in a GfK Marketing Intelligence Review article called "Beyond Bedlam: How Consumers and Brands Alike Are Playing the Web." In the last decade, marketers have used digital media... View Details
          Keywords: by Dina Gerdeman; Advertising
          • 20 Oct 2014
          • Research & Ideas

          Users Love Ello, But What’s the Business Model?

          that social media users are increasingly attracted to the idea of such a model. But funding it without advertising's help won't be easy. Two digital marketing experts, Harvard Business School professors John... View Details
          Keywords: Re: John A. Deighton & Sunil Gupta; Publishing; Financial Services