defense - Publications - Faculty & Research

01 May 2006
What Do You Think?

Who Will Cast a Longer Shadow on the 21st Century: Friedman or Galbraith?

money, governments could have an immediate and important impact on such things as interest rates, inflation, and general economic prosperity. Galbraith advocated the state's involvement in insuring the defense of the country, education... View Details

Keywords: by James Heskett

14 Oct 2013
Research & Ideas

Time that Government Reopens for Business

other segments of the economy such as defense contractors. Since the shutdown follows on the heels of the sequester, it's a second whammy for them. If you are a defense contractor, you've probably seen a lot... View Details

Keywords: by Jim Aisner

20 May 2013
Op-Ed

Making America an Industrial Powerhouse Again

industries. Research funded by the Defense Advanced Research Projects Agency (DARPA) sowed the seeds for the internet and advanced computer graphics. And massive investments by the National Institutes of Health in biomedical research,... View Details

Keywords: by Gary Pisano; Manufacturing

05 May 2003
What Do You Think?

Is This a Golden Era for Marketing Productivity?

Summing Up Questions raised in this month's column about the possibility of an era of marketing productivity based on innovative research techniques evoked a number of skeptical comments. However, in defense of such techniques, B. V.... View Details

Keywords: by James Heskett

06 Jan 2011
What Do You Think?

How Should Management Deal With “Anonymous”?

to care in the use of the Internet, Gerald Nanninga pointed out that the best defense might well be a carefully-crafted strategy that competitors can't replicate even if they are familiar with it . Another creative proposal, leaking... View Details

Keywords: by James L. Heskett

05 Jun 2013
Op-Ed

Corporate Leaders Need to Step Up on Climate Change

Green initiatives are ubiquitous these days, implemented with zeal at companies like Dupont, IBM, Walmart, and Walt Disney. The programs being rolled out—lighting retrofits, zero-waste factories, and carpool incentives—save money and provide a green glow. Most large... View Details

Keywords: by Michael Toffel & Auden Schendler

01 Mar 2010
Op-Ed

A Golden Opportunity for Ford and GM

missing this golden opportunity. The last and perhaps most important lesson for leaders going through a crisis is that they cannot just play defense by cutting costs and waiting for the crisis to pass. They have to go on offense... View Details

Keywords: by Bill George; Auto

27 Mar 2005
Research & Ideas

Should I Pay the Bribe?

accusations have a cost to the politicians, both in terms of the monetary cost of the legal defense efforts and in terms of the reduced esteem of the uninformed public at home and abroad. My proposal is to have a group of former lawyers... View Details

Keywords: by Cynthia D. Churchwell

20 Aug 2001
Research & Ideas

Making an Ally of Uncle Sam

The Value Net Government rule makers and referees shape businesses' ability both to initiate and to defend against these strategies—to play offense or defense in value-net games. Specifically, the ability to make game-changing moves is... View Details

Keywords: by Michael Watkins, Mickey Edwards & Usha Thakrar

19 Feb 2013
First Look

First Look: Feb. 19

Society Starts Here Authors:Eccles Robert G., and George Serafeim Publication:CSR Report 2013 Abstract No abstract available. Book: http://www.mediatenor.com/pdf/CSR_2013_web.pdf The New Patent Intermediaries: Platforms, Defensive... View Details

Keywords: Sean Silverthorne

09 Dec 2015
Research Event

When Hosts Attack: The Competitive Threat of Online Platforms

sellers find themselves operating in an environment where their hosts could become enemies at any time, and they must figure out a defensive strategy. But platform operators have some strategizing to do as well, deciding when and whether... View Details

Keywords: by Carmen Nobel; Retail; Technology; Web Services

31 Oct 2014
Op-Ed

Ebola’s Call To Arms About Disaster Preparedness

disease threat materializes. For example, hospitals are the first line of defense in an outbreak. Yet the number of patients that our hospitals can manage with extreme cases is extraordinarily low. We have only four bio containment units... View Details

Keywords: by Gautam Mukunda; Health

09 Apr 2013
First Look

First Look: April 9

strategy that will put LEGO back on track. Purchase this case: http://hbr.org/search/713478-PDF-ENG Harvard Business School Case 613-025 Austal, Ltd. (A) Austal, Ltd. was an Australian builder of high-speed passenger ferries. It had translated that expertise into a... View Details

Keywords: Sean Silverthorne

17 Nov 2014
Lessons from the Classroom

Managing the Family Business: Are Optimists or Pessimists Better Leaders?

as good or bad outlooks you're born with but as mindsets to adopt as situations demand." When testing strategic plans, deploy defensive pessimism, imagining all the things that can go wrong in the future. But when the task requires... View Details

30 Aug 2006
Op-Ed

The Compensation Game

rise of executive pay over time as a product of efficient markets and argued that the increase merely reflects the growing marginal productivity of chief executives. Unfortunately, this standard defense reflects a broad misconception of... View Details

Keywords: by Lucian Bebchuk & Rakesh Khurana

27 Feb 2012
Research & Ideas

When Researchers Cheat (Just a Little)

research question. The researcher could defensibly write three different papers based on the three different research questions, and fail to report all the dependent measures in each paper—instead just reporting measures that were... View Details

Keywords: by Katie Johnston; Education

14 Jul 2003
Research & Ideas

Keeping Your Balance With Customers

different requirements, then by selecting target segments for which the company can create unique and defensible value propositions. It is not possible to be all things to all people, so market segmentation is the way to avoid this... View Details

Keywords: by Robert S. Kaplan & David P. Norton

02 Apr 2019
Research Event

Women Pay a Higher Career Price in Today's Always-On Work Culture

long-work-hours culture was detrimental to both women and men, but women paid a higher price,” says the article, Explaining the Persistence of Gender Inequality: The Work-family Narrative as a Social Defense against the 24/7 Work Culture,... View Details

Keywords: by Danielle Kost; Consulting; Service

07 Sep 2019
Op-Ed

Even for Non-Believers, These Are the Next Steps on Climate Change

now or wait a bit. Selection It’s not possible or even a defensible investment strategy to try to reinforce every asset everywhere, and forever. High value assets in high risk areas clearly merit investment in strengthening. Think of a... View Details

Keywords: by John Macomber

31 Jan 2011
Research & Ideas

Taking the Fear out of Diversity Policies

the Organizational Behavior Unit at HBS. "And as a result, the resulting policies are defensive in nature, and they don't tend to produce the high quality of relationships that you need across differences. For example, there are some... View Details

Keywords: by Carmen Nobel

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