crafts - Publications - Faculty & Research

A New Approach to Building Your Personal Brand

For better or worse, in today's world everyone is a brand. Whether you're applying for a job, asking for a promotion, or writing a dating profile, your success will depend on getting others to recognize your value. So, you need to get comfortable marketing yourself. In... View Details

16 Nov 2016
Research & Ideas

Turning One Thousand Customers into One Million

customers by matching them “by hand” with early suppliers (e.g., Etsy scoured craft fairs to sign up artisans); acquiring them in bulk (Uber ran promotions during concerts and events); and doing whatever it took to make their offerings... View Details

Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations

Portrait Project

Daniella Bertolotti

ridiculous telling my classmates I will leave HBS and open a bakery. But that doesn’t stop me anymore. Now I will live my life—my own silly, unfitting, true life—with a mission: showing people that they, too, can craft their way in this... View Details

Web

Podcast - Business & Environment

Center for Climate and Energy Solutions, discusses how companies participate in global climate talks and policy development, such as the recent UN Conference of Parties (COP) in Egypt. He also talks about what to expect as countries move from View Details

09 May 2013
Working Paper Summaries

Clusters of Entrepreneurship and Innovation

Keywords: by Aaron Chatterji, Edward Glaeser & William Kerr

17 Feb 2020
Sharpening Your Skills

How Entrepreneurs Can Find the Right Problem to Solve

outreach should be done on multiple platforms and carefully crafted to answer only one or two hypotheses. These hypotheses are commonly, “Is this where we can reach this audience if we want to market to them?” and “Are they interested... View Details

Keywords: by Julia Austin

31 Oct 2023
Research & Ideas

Beyond the 'Business Case' in DEI: 6 Steps Toward Meaningful Change

ranks, think about what must change. Then, craft a plan of action and implement it, Williams says. 4. Be accountable for change. Once you start implementing the plan, Williams says it’s best to regularly assess your progress. Here,... View Details

Keywords: by Katherine Hutt Scott and Barbara DeLollis

Web

Courses | Social Enterprise | Harvard Business School

cases are thus designed to help students think about what it actually means to make a difference, and what it takes. How do would-be leaders identify the problems or challenges they wish to tackle? What enables them to craft solutions... View Details

Web

Leverage LinkedIn - Alumni

required) If you are over the age of 50, you may be wondering what you should and should not include on your LinkedIn profile. These tips are aimed to help you craft a profile that stands out. The Stealth Job Search (login required)... View Details

2014
Working Paper

Stepping Stone, Stopping Point, or Slippery Slope? Negotiating the Next Iran Deal

By: James K. Sebenius

The November 2013 "interim" nuclear deal between Iran and the "P5+1"—the United States, Russia, China, Britain, France, and Germany—raises challenging questions. Will the initial deal function as a stepping stone toward a more comprehensive deal? Or will it drift into... View Details

Keywords: Negotiations; Iran; Nuclear; Conflict Resolution; Winning Coalition; Blocking Coalition; Strategy; Negotiation; International Relations; France; Germany; Iran; China; Great Britain; United States; Russia

Citation

SSRN

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12 Apr 2022
Book

Racism, Colonialism, and Britain's Legacy of Violence

Britain’s 20th century empire was the largest in human history, with a quarter of the world’s land and nearly 700 million people. Yet the empire drew its strength from violence. That’s the conclusion Harvard Business School Professor Caroline Elkins draws in her new... View Details

Keywords: by Avery Forman

Blog

Take Control of Your Personal Brand

questions will help you understand yourself in relation to the world and to craft the foundation of your personal brand. Honest feedback is crucial. You need to understand how others really perceive you. Because our brand is made up of... View Details

13 Mar 2012
First Look

First Look: March 13

PublicationsRegulation and UK Retailing Productivity: Evidence from Microdata Authors:Jonathan Haskel and Raffaella Sadun Publication:Economica (September 2011) Abstract We explore the effects of planning regulation on the UK retail sector between 1997 and 2003 using... View Details

Keywords: Sean Silverthorne

Web

Online Business Courses & Certifications | HBS Online

weeks, 5 hrs/week Enroll by June 5 $1,850 Certificate Economics for Managers Professor Bharat Anand Gain economic insights and learn how markets work and firms compete to craft successful business strategies. 8 weeks, 6-8 hrs/week Enroll... View Details

23 Jan 2014
Working Paper Summaries

Tommy Koh: Background and Major Accomplishments of the ’Great Negotiator, 2014

Keywords: by James K. Sebenius & Laurence A. Green

Web

2023 Reunion Presentations - Alumni

Through Turbulent Markets Professor Ranjay Gulati (PhDOB 1993) + More Info – Less Info Based on my recent Harvard Business Review article, I explore some of the novel strategies that businesses are using to turn adversity into opportunity. We examine how only a few... View Details

22 May 2024
HBS Case

Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore

them?” Ghosh says. “That's been the holy grail of advertising—understanding emotion and building trust—for a long, long time. They've been able to do it algorithmically and therefore do it at scale. So, you don't have to say, ‘I am going to View Details

Keywords: by Rachel Layne; Technology

Web

Organizational Behavior Curriculum - Faculty & Research

Crafting Your Life: The First 10 Years Post MBA Leslie Perlow Fall 2025 Q1Q2 3.0 Leadership Execution and Action Planning (LEAP) Ryan Raffaelli Spring 2026 Q3Q4 3.0 Mastering Consulting and Advisory Skills (also listed under Strategy)... View Details

Teaching Interest

Overview

By: Jill J. Avery

Creating Brand Value (MBA elective course)

Overview:

In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details

20 Aug 2020
Book

From the Plow to the Pill: How Technology Shapes Our Lives

For centuries, the creation of innovative technology—from steam engines and automobiles to computers and smartphones—has dramatically changed the nature of our work. Less deeply understood has been the impact of technology on the inner currents of our personal lives,... View Details

Keywords: by Dina Gerdeman

Publications