Publications
Publications
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- All HBS Web
(1,402)
- Faculty Publications (418)
- February 2009 (Revised May 2010)
- Case
Orange: Read&Go
By: Thomas R. Eisenmann, Toby E. Stuart, Bhaskar Chakravorti, Vincent Marie Dessain, Simon Harrow and Elena Corsi
In late 2008, Orange (aka France Telecom) must decide if launching Read&Go, an electronic newsstand built around an e-paper reader, would be successful. The case describes (1) Orange's strategy; (2) the company's new product development process; (3) e-paper technology,... View Details
- January 2009 (Revised June 2024)
- Case
Design Thinking and Innovation at Apple
By: Stefan Thomke and Barbara Feinberg
Describes Apple's approach to innovation, management, and design thinking. For several years, Apple has been ranked as the most innovative company in the world, but how it has achieved such success remains mysterious because of the company's obsession with secrecy.... View Details
- January 2009
- Case
Supersonic Business Jets
By: Dennis A. Yao and Julia Rozovsky
In the fall of 2002, Brian Barents, ex-CEO of Galaxy Aerospace, faced an important decision: whether or not to enter the supersonic business jet (SSBJ) industry. Supersonic flight-flight faster than the speed of sound-had long tantalized leaders of commercial aerospace... View Details
- Article
How Actors Change Institutions: Towards a Theory of Institutional Entrepreneurship
By: Julie Battilana, Bernard Leca and Eva Boxenbaum
As well as review the literature on the notion of institutional entrepreneurship introduced by Paul DiMaggio in 1988, we propose a model of the process of institutional entrepreneurship. We first present theoretical and definitional issues associated with the concept... View Details
- November 2008 (Revised March 2009)
- Case
South Pole Carbon Asset Management-Going for Gold?
By: Forest L. Reinhardt, Jost Hamschmidt and Mikell Hyman
In late 2008, Christoph Sutter, CEO of South Pole Carbon Asset Management, reflects on his firm's early success at originating carbon credits in developing nations and selling them to governments and firms that seek to offset their greenhouse gas emissions voluntarily... View Details
- October 2008 (Revised December 2010)
- Case
Intel NBI: Intel Corporation's New Business Initiatives (A)
By: Willy C. Shih and Thomas Thurston
For Intel Corporation, the processes and priorities that have made it so successful are difficult to overcome as the company tries to diversify away from its core. The case examines the history and evolution of the New Business Initiatives (NBI) group, as the leader... View Details
- July 2008
- Course Overview Note
The Devil Wears Prada (HBS Version) (TN)
By: Howard H. Stevenson and Shirley Spence
The Devil Wears Prada is used to facilitate a discussion of the role of communities in people's lives. It is used in a second year MBA elective at HBS called Building a Business in the Context of a Life (BBCL). BBCL is primarily designed for students who plan to be... View Details
- June 2008 (Revised April 2013)
- Case
Bernd Beetz: Creating the New Coty
By: Geoffrey Jones and David Kiron
Considers the creation of the world's largest fragrance company by Bernd Beetz, appointed chief executive of Coty Inc. in 2001. In 1990 the German consumer goods company Benkiser began acquiring fragrance and cosmetics brands with the intent of developing a beauty... View Details
- June 2008 (Revised July 2008)
- Case
How Serial Entrepreneurs Build and Manage a Board of Directors in a Venture-Backed Start Up
By: Michael J. Roberts, William A. Sahlman and Sasha Novakovich
This case includes structured interviews with four serial entrepreneurs about the way in which they built and used their boards in each of their companies and what they have learned through that process. These entrepreneurs were asked similar questions, such as "How do... View Details
- May 2008 (Revised August 2009)
- Case
Intel NBI: Handheld Graphics Organization
By: Willy C. Shih and Thomas Thurston
The Handheld Graphics Organization (HGO) was an internal start-up under Intel's New Business Incubator program. The unit designed a graphics co-processor for the handheld PDA market, to be sold with Intel's Xscale processor. Though NBI ventures were designed for a high... View Details
- May 2008 (Revised August 2009)
- Case
Intel NBI: MXP Digital Media Processor
By: Willy C. Shih and Thomas Thurston
"Gila" was a high-performance image processor project housed in Intel's New Business Initiatives (NBI) group. NBI was an incubator for corporate entrepreneurs, and it had an established methodology for ensuring a degree of autonomy while these ventures got started. But... View Details
- 2008
- Working Paper
Agency and Institutions: A Review of Institutional Entrepreneurship
By: Julie Battilana, Bernard Leca and Eva Boxenbaum
This paper analyzes the literature that has been published on institutional entrepreneurship since Paul DiMaggio introduced the notion in 1988. Based on a systematic selection and analysis of articles, the paper outlines an emerging consensus on the definition and... View Details
- March 2008 (Revised January 2010)
- Background Note
Note on Accountability in the U.S. Health Care System
By: Regina E. Herzlinger and Michael Millenson
This note explains how health care providers, health insurers, and consumers are held accountable for their performance and the entrepreneurial opportunities thus created. View Details
- 2008
- Book
Billions of Entrepreneurs: How China and India Are Reshaping Their Futures and Yours
By: Tarun Khanna
China and India are home to one-third of the world's population. And they're undergoing social and economic revolutions that are capturing the best minds--and money--of Western business. In "Billions of Entrepreneurs," Tarun Khanna examines the entrepreneurial forces... View Details
- January 2008 (Revised May 2008)
- Case
Cape Wind: Offshore Wind Energy in the USA
By: Richard Vietor
Cape Wind is an extreme example of NIMBY--not in my backyard syndrome. This is the first offshore wind project planned for the United States, in Nantucket Sound, just south of Cape Cod, Massachusetts. Initially proposed six years ago, in 2001, the wind farm would be... View Details
- January 2008 (Revised March 2011)
- Case
Henry J. Kaiser and the Art of the Possible
By: Anthony J. Mayo, Mark Benson and David Chen
From his humble beginnings as a local salesman in New York, Henry J. Kaiser rose to become one of the leading industrialists of 20th century America. Though he had no technical engineering training, Kaiser mastered the management and execution of plans for several... View Details
Keywords: History; Mission and Purpose; Transition; Management Practices and Processes; Construction; Corporate Entrepreneurship; Leadership Style; Business History; Business Growth and Maturation; Civil Society or Community; Business Strategy; Planning; Construction Industry; Shipping Industry; United States
- June 2007 (Revised August 2007)
- Case
Royal DSM N.V.: Information Technology Enabling Business Transformation
By: Lynda M. Applegate, Edward Watson and Mara Vatz
Describes how Royal DSM NV, an $8 billion dollar global corporation, leveraged information technology to enable a major corporate portfolio transformation between 2000 and 2006. View Details
- April 2007 (Revised March 2018)
- Case
M-TRONICS (A)
By: Joseph L. Bower and Lynda M. Applegate
The new CEO of a small manufacturing firm pursues growth through the launch of Entrepreneurial Subsidiaries. While the firm grows revenues from $600 million to over $2 billion in 10 years, problems surface as the subsidiaries are integrated into the established... View Details
- April 2007 (Revised March 2008)
- Case
Dr. Iqbal Survé at Sekunjalo Investment Group (A)
By: Linda A. Hill and Emily Stecker
Dr. Iqbal Surve, a self-described "medical doctor, philanthropist, and social entrepreneur," was born in 1963 and grew up in poverty, like virtually all non-white South Africans during apartheid. During the 1970s and 1980s, he served in leadership positions in the ANC,... View Details