Publications

Article

Switching Costs and Bidding Parity in Government Procurement of Computer Systems

By: Luis Cabral and Shane Greenstein

1998
Working Paper

Intimate Self-Disclosure Exchanges: Using Computers to Build Reciprocal Relationships with Consumers

By: Youngme Moon

Getting to the core of Apple: In 1991 the computer industry had just experienced its worst year in history. Although Apple had continued to outperform its competitors, the intense competition was putting acute pressure on its margins. This case examines Apple's... View Details

Article

Science-based Product Development: An Empirical Study of the Mainframe Computer Industry

By: Marco Iansiti

Keywords: Science; Product; Research and Development; Hardware; Computer Industry

September 2019 (Revised January 2021)
Case

Vispera: Visual Intelligence for Retail

By: Yael Grushka-Cockayne and Gamze Yucaoglu

The case opens in 2019 as Aytul Ercil, co-founder and CEO of Vispera, computer vision technology provider for retail, is contemplating the company’s agenda trying to decide how to prioritize the impeding options. The case chronicles the founding of Vispera, the... View Details

Keywords: Computer Vision Technology; Visual Analysis; Retail; Information Technology; Business Model; Operations; Performance Efficiency; Competitive Strategy; Decision Choices and Conditions; Global Strategy; Technology Industry; Retail Industry; Turkey

Educators

Article

The Product Life Cycle in the Commercial Mainframe Computer Market, 1968-1982

By: Shane Greenstein and James B. Wade

November 2004
Article

Contractibility and Asset Ownership: On-Board Computers and Governance in US Trucking

By: George P. Baker and Thomas Hubbard

Keywords: Assets; Ownership; Technology; Governance; Contracts; Transportation Industry; United States

April 1993 (Revised June 1993)
Supplement

General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (D)

By: F. Warren McFarlan and Katherine Seger

Designed to be handed out after discussion of the (C) case. View Details

Keywords: Job Cuts and Outsourcing

30 Nov 2020
News

Why Quantum Computing Should Be Part Of Your Enterprise AI Strategy

February 2002
Article

This Computer Responds to User Frustration: Theory, Design, Results, and Implications

By: J. Klein, Y. Moon and R. Picard

Keywords: Theory; Design; Technology

28 May 2015
Working Paper Summaries

Lost in the Clouds: The Impact of Changing Property Rights on Investment in Cloud Computing Ventures

Keywords: by Josh Lerner & Greg Rafert; Technology

2000
Working Paper

Contractibility and Asset Ownership: On-Board Computers and Governance in US Trucking

By: George P. Baker and Thomas Hubbard

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2024
Chapter

Visionaries and Transformative Product Launches in Computing and Information Business History

By: Shane Greenstein

April 1993 (Revised December 2001)
Case

General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (C)

By: F. Warren McFarlan and Katherine Seger

Outlines the full architecture of an outsourcing agreement and allows the class to discuss what should and should not be in such agreements. View Details

Keywords: Job Cuts and Outsourcing; Agreements and Arrangements; Technology Industry

Educators

April 1993 (Revised May 1994)
Case

General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (A)

By: F. Warren McFarlan and Katherine Seger

Designed to generate discussion on the issues of outsourcing from the perspective of a firm thinking about turning over its IS activities to a third-party vendor. View Details

Keywords: Management Systems; Management Style; Information Technology; Job Cuts and Outsourcing; Business Strategy; Economic Systems; Business or Company Management; Organizational Change and Adaptation; Business Processes; Employment; Emerging Markets; Activity Based Costing and Management; Information Technology Industry; Consulting Industry

Educators