case - Publications - Faculty & Research

Apple Computer 1992 - Showcased Among The Case Centre's 40th Anniversary Top 40 Bestselling Cases

Getting to the core of Apple: In 1991 the computer industry had just experienced its worst year in history. Although Apple had continued to outperform its competitors, the intense competition was putting acute pressure on its margins. This case examines Apple's... View Details

2014
Working Paper

Digital Discrimination: The Case of Airbnb.com

By: Benjamin Edelman and Michael Luca

Online marketplaces often contain information not only about products, but also about the people selling the products. In an effort to facilitate trust, many platforms encourage sellers to provide personal profiles and even to post pictures of themselves. However,... View Details

Keywords: Prejudice and Bias; Internet and the Web; Race; Trust; Renting or Rental; Accommodations Industry; Real Estate Industry

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01 Jun 2014
News

Case Study: A Souped-Up Strategy

November 2013, and launched its first official new market expansion into Washington, DC, in February—a city close in culinary and cultural equivalence to Brussels. The Question: Bookalokal's cofounder and CEO Evelyne White (MBA 2010) offers this View Details

22 Sep 2009
News

The Case for Regulatory Reform

we only act when necessary to avert unacceptable — and in some cases dire — outcomes. The second is that any intervention go with, rather than against, the grain of the market system. Our objective is not to supplant or replace markets.... View Details

Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services; Government

01 Mar 2018
News

Case Study: On the Record

advantage is sustainable, underscoring the importance of creating bulwarks via other means. —Jan Postma (MBA 2005) Got a case? To take part in a future “Case Study,” send an outline of your company’s challenge to bulletin@hbs.edu Case... View Details

Keywords: April White

June 2015
Case

The Coca-Cola Company's Case for Creative Transformation

By: Thales S. Teixeira and Elizabeth Anne Watkins

In 2013, the Coca-Cola Company was awarded Creative Marketer of the Year by the Cannes Lions Festival (known as the "Oscar of Advertising") for the first time ever in history and nearly 50 years after the Festival's inception. Just one year before that, Jonathan... View Details

Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry

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01 Sep 2014
News

Case Study: Declawing the Competition

cofounder and president, Deena Malkina (MBA 2008), offered this case study query to alumni: “KitNipBox is laser-focused on differentiating its brand by sourcing the most unique, high-quality products on the market, committing to healthy... View Details

April 1980 (Revised June 1984)
Case

Two Cases of Questionable Payments

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May 1986
Case

Cutrite Shears, Inc., Software Case

By: Thomas R. Piper

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November 2022
Supplement

HBS Case Video Bosch eBike

By: Ramon Casadesus-Masanell

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August 1982
Background Note

Case of the Unidentified Industries--1982

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February 2010
Supplement

Lending Club case exhibits (CW)

By: Peter Tufano

A new entrant in the nascent online peer lending space, Lending Club must decide whether or not to register with the SEC. Lending Club provided a platform through which individual borrowers could receive loans funded by individuals who chose to invest in them. The... View Details

Keywords: Internet and the Web; Financing and Loans

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October 2005 (Revised February 2006)
Case

Reactivity: A Case of Re-Invention

By: Myra M. Hart and Sylvia Sensiper

By the time Glenn Osaka joined Reactivity as its new CEO in January 2001, the Internet bubble had burst, the financial markets had turned, and the company's core businesses were drying up. He was not hired to lead a turnaround, but Osaka found that the firm's future... View Details