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Publications

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  • April 2012
  • Case

Renesas Electronics and the Automotive Microcontroller Supply Chain (A)

By: Willy Shih and Margaret Pierson
The magnitude 9.0 earthquake that struck Japan in March 2011 caused extensive damage to Renesas Electronics wafer fabrication facility, a critical link in the global automotive supply chain. Many OEMs sole-sourced customized microprocessors from the fab, so its... View Details
Keywords: Natural Disasters; Crisis Management; Supply Chain Management; Production; Strategy; Semiconductor Industry; Auto Industry; Japan
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  • 01 Jun 2010
  • News

Three Profs Win McKinsey Award

article in Harvard Business Review, HBS professors Gary Pisano and Willy Shih point out that the Kindle 2 e-reader was designed by Amazon’s Lab126 unit in California. But the... View Details
Keywords: Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing
  • 09 Mar 2023
  • Blog Post

Port Esbjerg: Deploying Offshore Wind

next to the 900-ton crane aboard the Sea Challenger Photo source: Professor Willy Shih Key takeaways Through our site tour and discussion with subject matter experts, we were impressed View Details
  • April 2010 (Revised December 2010)
  • Case

Shanzhai! MediaTek and the "White Box" Handset Market

By: Willy C. Shih, Chen-Fu Chien and Jyun-Cheng Wang
The term "white box" is often used to describe products without a brand name. Such products are assembled from standardized parts, and they became a very popular category of desktop PCs. Hsinchu, Taiwan based MediaTek is a fabless semiconductor company that unleashed a... View Details
Keywords: Disruptive Innovation; Growth and Development Strategy; Emerging Markets; Competitive Advantage; Wireless Technology; Semiconductor Industry; Taiwan
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  • 01 Sep 2012
  • News

Faculty Books

and can change the course of history. By analyzing the hidden patterns of their careers, Mukunda sheds important new light on how the best leaders can be identified. Producing Prosperity: Why America Needs a Manufacturing Renaissance... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 15 Nov 2016
  • News

China IFC: Global Access, Global Perspective

and their management teams.” The Business of Going Global, China-Style, one of six IFCs in the MBA Program’s Elective Curriculum in 2016, was designed and led by two faculty members with extensive knowledge of the region. View Details
  • September–October 2023
  • Article

The New Era of Industrial Policy Is Here

By: Willy C. Shih
Governments around the world are increasingly intervening in the private sector through industrial policies designed to help domestic sectors reach goals that markets alone are unlikely to achieve. Companies in targeted sectors—such as automakers, energy companies, and... View Details
Keywords: Policy; Government and Politics; Business and Government Relations; Research and Development; Economic Sectors
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  • February 2023
  • Supplement

Coats Dyehouse Management

By: Willy C. Shih
Coats, the largest thread maker in the world, transformed its business to digital colour measurement so that it could respond better to customer demand in the garment industry for rapid product cycles and more fragmented colour choices. Its embrace of digital colour... View Details
Keywords: Inventory Management; Supply Chain; Inventory; Supply Chain Management; Operations; Apparel and Accessories Industry; Asia
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  • September 2020
  • Case

Merck: COVID-19 Vaccines

By: Willy C. Shih
COVID-19 infections were still climbing across the U.S. and many other parts of the world in September 2020, and it seemed that every time Ken Frazier, the CEO of Merck & Co. consented to an interview in recent months he always seemed to hear the same question,... View Details
Keywords: Vaccines; COVID-19 Pandemic; Health Pandemics; Health Testing and Trials; Innovation and Management; Innovation Strategy; Technological Innovation; Business Strategy; Product Launch; Pharmaceutical Industry
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  • December 2017
  • Supplement

Data-Driven Manufacturing: The Kutesmart System

By: Willy C. Shih
This supplementary video shows the Kutesmart System at Redcollar Group. It is an example of a mass customization system that is data-driven, but is predominantly based on manual operations. It is offered as a contrast to highly automated data-driven manufacturing. View Details
Keywords: Data-driven Manufacturing; Clothing; Bespoke Manufacturing; Production; Manufacturing Industry; Apparel and Accessories Industry; China
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  • Article

What It Takes to Reshore Manufacturing Successfully

By: Willy C. Shih
The data on comparative labor and energy costs may seem compelling, but the process of bringing assembly work back to domestic factories from abroad is substantially more challenging than the economics alone would predict. This paper looks at some of the issues firms... View Details
Keywords: Manufacturing; Manufacturing Costs; Manufacturing Strategy; U.S. Competitiveness; Competitiveness; Labor Force Participation; Labor Management; Trade; Production; Management Practices and Processes; Manufacturing Industry; United States; China
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  • October 2010
  • Teaching Note

From Imitation to Innovation: Zongshen Industrial Group (TN)

By: Willy C. Shih
Teaching Note for 610057. View Details
Keywords: Innovation and Invention; Transformation; Problems and Challenges; Taxation; Information Technology; Selection and Staffing; Talent and Talent Management; Corporate Strategy; Acquisition; Technology Adoption; Supply Chain; Motorcycle Industry
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  • September 2010
  • Teaching Note

Alnylam Pharmaceuticals: Building Value from the IP Estate (TN)

By: Willy C. Shih
Teaching Note for 611009. View Details
Keywords: Value; Patents; Corporate Strategy; Competition; Research and Development; Lawsuits and Litigation; Pharmaceutical Industry; United States
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  • March 2010
  • Supplement

Interview with Bill Hambrecht (Video)

By: Willy C. Shih
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  • September 2008
  • Teaching Note

Chi Mei Optoelectronics (TN)

By: Willy C. Shih
Teaching Note for [608-123]. View Details
Keywords: Diversification; Information Technology; Market Entry and Exit; Standards; Industry Clusters; Supply Chain; Production; Experience and Expertise; Biotechnology Industry; Chemical Industry; Taiwan; Asia; Korean Peninsula; China
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  • Research Summary

Overview

By: Willy C. Shih
Willy's research interests reflect the 28 years he spent in industry, during which he logged many questions on firm performance, relative competitiveness, and firm culture as an impediment to change. His primary interests today are in the drivers of industrial... View Details
  • October 2024
  • Background Note

Outsourcing Primer

By: Willy C. Shih
This note provides some background on one of the key resource allocation decisions managers make as they develop and produce products and services: what should they do with the walls of their own firm, and what they should depend upon suppliers or contractors to... View Details
Keywords: Outsourcing; Offshoring And Outsourcing; Production; Product Development; Resource Allocation; Supply Chain Management; Manufacturing Industry; United States; Asia
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  • February 2024
  • Background Note

Frederick Herzberg on Motivating Employees

By: Willy C. Shih
This background note summarizes Frederick Herzberg's development of his motivation-hygiene theory, his theory regarding job enrichment, and how the theory has evolved. This is at the core of extrinsic versus intrinsic motivation. View Details
Keywords: Motivation and Incentives; Theory; Service Industry; Manufacturing Industry; United States
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  • April 6, 2022
  • Article

In Uncertain Times, Big Companies Need to Take Care of Their Suppliers

By: Willy C. Shih
Many large original equipment manufacturers (OEMs) have long been ruthless with their suppliers, demanding extremely low prices and loading them up with risks. Given that the current turmoil buffeting global supply chains is unlikely to end anytime soon, OEMs should... View Details
Keywords: Supplier Relationship; Supply Chain Management; Supply Chain; Relationships; Risk and Uncertainty; Auto Industry; Industrial Products Industry; Manufacturing Industry; United States
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  • August 2021
  • Supplement

Coats: Supply Chain Challenges: Spreadsheet Supplement

By: Willy C. Shih
Coats, the largest thread maker in the world, transformed its business to digital colour measurement so that it could respond better to customer demand in the garment industry for rapid product cycles and more fragmented colour choices. Its embrace of digital colour... View Details
Keywords: Inventory Management; Supply Chain; Inventory; Supply Chain Management; Operations; Growth and Development Strategy; Forecasting and Prediction; Demand and Consumers; Consolidation; Apparel and Accessories Industry; Asia
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