Publications

July 1993
Supplement

Advertising Council Get Out the Vote Campaign: Strategy and Creative Execution

By: V. Kasturi Rangan

Keywords: Advertising; Corporate Strategy; Advertising Industry

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March 1991 (Revised May 1991)
Case

TBIRD: The Thai Business Initiative in Rural Development

By: V. Kasturi Rangan

During the period of 1987 to 1990, while Thailand had one of the fastest growing economies in the world (average growth rate of 12%), the income disparity between its rural and urban population (especially Bangkok City) was growing increasingly worse. Mechai... View Details

Keywords: Economic Growth; Management Skills; Programs; Wealth and Poverty; Thailand

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September 1986 (Revised November 1994)
Case

Lotus Development Corp. Channel Choice: Direct vs. Distribution

By: V. Kasturi Rangan

Lotus Development Corp., the number one microsoftware firm has traditionally sold to its customers through a distributor-retail dealer network. In early 1986, the company is considering the option of selling direct to large corporate customers. Students are expected to... View Details

Keywords: Cost vs Benefits; Marketing Channels; Distribution Channels; Sales; Software; Information Technology Industry; United States

21 Jan 2022
News

Professor Kash Rangan: Enlightening

Article

How Direct-to-Consumer Brands Can Continue to Grow

By: V. Kasturi Rangan, Daniel Corsten, Matt Higgins and Leonard A. Schlesinger

Direct-to-consumer (DTC) brands such as Allbirds, Casper, Peloton, and Warby Parker have creatively found a weakness in the marketing citadel of incumbent brands. By using data gleaned from daily interactions with customers, these brands have been able to adapt how... View Details

Keywords: Direct-to-consumer; Customer Journey; Business Model; Customer Relationship Management; Growth and Development Strategy

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17 Jun 2014
First Look

First Look: June 17

Publications August 2013 California Management Review What Impact? A Framework for Measuring the Scale & Scope of Social Performance By: Ebrahim, Alnoor, and V. Kasturi View Details

Keywords: Sean Silverthorne

November 2017 (Revised June 2019)
Case

Measuring True Value at Ambuja Cement

By: V. Kasturi Rangan, Suraj Srinivasan and Namrata Arora

The case discusses the measurement of social and environmental impact at Ambuja Cements, one of India’s leading cement companies. Ambuja is a leader in CSR activities and is attempting to quantify its impact, both positive and negative, using the “True Value” framework... View Details

Keywords: Corporate Social Responsibility and Impact; Environmental Sustainability; Value; Measurement and Metrics; Framework; Cost vs Benefits

01 Jun 2003
News

Prize for Nonprofit Paper

“Managing Multi-Site Nonprofits,” by HBS professors Allen S. Grossman and V. Kasturi Rangan, has received the annual Editors’ Prize for the Best Scholarly Paper in the journal... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

02 Jun 2010
First Look

First Look: June 2

Review 88, no. 6 (June 2010) An abstract is unavailable at this time. Read the preview: http://hbr.org/2010/06/change-for-changes-sake/ar/1 Working PapersLimits of Nonprofit Impact: A Contingency Framework for Measuring Social Performance Authors:Alnoor Ebrahim and... View Details

Keywords: Martha Lagace

07 Feb 2012
First Look

First Look: February 7

and V. Kasturi RanganHarvard Business School Case 512-039 Jeff Immelt, the CEO of GE, introduced a new innovation strategy named "healthymagination" in spring 2009. With cost, quality, and access... View Details

Keywords: Sean Silverthorne

Web

Tools & Resources | Institute for Business in Global Society

L. Spar, Paul Healy, Tricia Peralta and Julia M. Comeau Year up: Measuring and scaling impact By Natalia Rigol, Benjamin N. Roth, Brian Trelstad and Sarah Mehta OneTen: One million opportunities in ten years View Details

16 Nov 2010
First Look

First Look: November 16, 2010

Business V. Kasturi Rangan and Katharine LeeHarvard Business School Case 511-025 Grameen Danone is a joint venture between the Grameen Group (a sister company of Grameen Bank)... View Details

Keywords: Sean Silverthorne

27 Mar 2007
First Look

First Look: March 27, 2007

for the Global Poor: Creating Social and Economic Value, edited by V. Kasturi Rangan, John A. Quelch, Gustavo Herrero and Brooke Barton. John Wiley & Sons, Inc., 2007 No... View Details

Keywords: Martha Lagace

03 May 2011
First Look

First Look: May 3

These changes relate to: advisory notes by shareholders, refinements to board structure, non-disclosure on compensation and tightening up of certain enforcement provisions. Purchase this... View Details

Keywords: Sean Silverthorne

October 1997 (Revised April 2002)
Case

Planned Parenthood Federation of America (A)

By: V. Kasturi Rangan and Elaine V. Backman

Outlines the dynamic shifts in the external environment surrounding Planned Parenthood's operations in 1994. Health care reform was threatening some of its core customer base. The organization had to come up with a strategy and a process for adapting to the new... View Details

Keywords: Nonprofit Organizations; Health Care and Treatment; Health Industry; United States

February 1998
Case

Planned Parenthood Federation of America (C)

By: V. Kasturi Rangan and Elaine V. Backman

Describes the series of events and processes that led to the formulation of a reinvention plan. View Details

Keywords: Change Management; Nonprofit Organizations

April 2025
Supplement

Transformative Social Impact: Health Leads (B)

By: V. Kasturi Rangan and Sarah Appleby

Pre-abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details. View Details

April 2022
Case

Phipps Houses and the Future of Affordable Housing in NYC

By: V. Kasturi Rangan and Courtney Han