Publications

Keywords: Marketing

February 1991 (Revised December 1992)
Teaching Note

Smoke Wars: The Case for and Against the Cigarette Industry, Teaching Note

Keywords: Plant-Based Agribusiness; Agriculture and Agribusiness Industry

March 1990 (Revised January 1997)
Case

ROLM: The SIGMA Introduction

ROLM's product development manager, Bob Lundy, has to prepare a detailed plan for launching a new product, code named SIGMA. The new product, though outstanding in features, has the potential to drastically affect ROLM's fortunes because it is incompatible with its... View Details

Keywords: Leadership; Marketing Strategy; Product Launch; Product Development; Strategic Planning

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June 1989 (Revised November 1991)
Supplement

Ingersoll-Rand (B): Managing Multiple Channels--1986

Peter Baldwin takes over Clabough's job and is charged with the responsibility to improve sales force morale, control expenses, and improve market share. View Details

Keywords: Salesforce Management; Supply and Industry; Management Teams; Industrial Products Industry

September 1988 (Revised June 1993)
Case

Ring Medical

Describes the progress of a new product launch (HCS-100, a hospital communication system). Ring Medical has sold only five systems in six months against an annual target of 30. There is a lack of agreement internally on how the new product effort should be organized.... View Details

Keywords: Conferences; Marketing Strategy; Product Launch; Distribution Channels; Performance

July 1988 (Revised January 1995)
Teaching Note

Ingersoll-Rand (A), (B), and (C), Teaching Note

Teaching Note for (9-589-121, 122, and 123). View Details

Keywords: Industrial Products Industry

October 1987 (Revised December 1992)
Supplement

Atlas Copco (B): The Conflict Episode

Describes the sequence of events that led to a conflict with a distributor. View Details

Keywords: Conflict Management

22 May 2021
News

This Neighborhood Badly Needs A Grocery Store. A Medical Device Maker Will Build One

November 2017 (Revised June 2019)
Case

Measuring True Value at Ambuja Cement

By: V. Kasturi Rangan, Suraj Srinivasan and Namrata Arora

The case discusses the measurement of social and environmental impact at Ambuja Cements, one of India’s leading cement companies. Ambuja is a leader in CSR activities and is attempting to quantify its impact, both positive and negative, using the “True Value” framework... View Details

Keywords: Corporate Social Responsibility and Impact; Environmental Sustainability; Value; Measurement and Metrics; Framework; Cost vs Benefits

Article

How Direct-to-Consumer Brands Can Continue to Grow

By: V. Kasturi Rangan, Daniel Corsten, Matt Higgins and Leonard A. Schlesinger

Direct-to-consumer (DTC) brands such as Allbirds, Casper, Peloton, and Warby Parker have creatively found a weakness in the marketing citadel of incumbent brands. By using data gleaned from daily interactions with customers, these brands have been able to adapt how... View Details

Keywords: Direct-to-consumer; Customer Journey; Business Model; Customer Relationship Management; Growth and Development Strategy

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02 Jun 2010
First Look

First Look: June 2

Review 88, no. 6 (June 2010) An abstract is unavailable at this time. Read the preview: http://hbr.org/2010/06/change-for-changes-sake/ar/1 Working PapersLimits of Nonprofit Impact: A Contingency Framework for Measuring Social Performance Authors:Alnoor Ebrahim and... View Details

Keywords: Martha Lagace

03 May 2011
First Look

First Look: May 3

These changes relate to: advisory notes by shareholders, refinements to board structure, non-disclosure on compensation and tightening up of certain enforcement provisions. Purchase this... View Details

Keywords: Sean Silverthorne

27 Mar 2007
First Look

First Look: March 27, 2007

for the Global Poor: Creating Social and Economic Value, edited by V. Kasturi Rangan, John A. Quelch, Gustavo Herrero and Brooke Barton. John Wiley & Sons, Inc., 2007 No... View Details

Keywords: Martha Lagace

16 Nov 2010
First Look

First Look: November 16, 2010

Business V. Kasturi Rangan and Katharine LeeHarvard Business School Case 511-025 Grameen Danone is a joint venture between the Grameen Group (a sister company of Grameen Bank)... View Details

Keywords: Sean Silverthorne

February 1998
Case

Planned Parenthood Federation of America (C)

By: V. Kasturi Rangan and Elaine V. Backman

Describes the series of events and processes that led to the formulation of a reinvention plan. View Details

Keywords: Change Management; Nonprofit Organizations

07 Feb 2012
First Look

First Look: February 7

and V. Kasturi RanganHarvard Business School Case 512-039 Jeff Immelt, the CEO of GE, introduced a new innovation strategy named "healthymagination" in spring 2009. With cost, quality, and access... View Details

Keywords: Sean Silverthorne

Web

Tools & Resources | Institute for Business in Global Society

Paul Healy, Tricia Peralta and Julia M. Comeau Year up: Measuring and scaling impact By Natalia Rigol, Benjamin N. Roth, Brian Trelstad and Sarah Mehta OneTen: One million opportunities in ten years By View Details

October 1991 (Revised August 2000)
Case

Becton Dickinson & Company: VACUTAINER Systems Division (Condensed)

By: V. Kasturi Rangan and Frank V. Cespedes

Becton Dickinson, a phenomenally successful company with an 80% market share in the blood collection needles and syringes market faces a change in the customer buying environment (cost containment pressures at hospitals). This forces a reevaluation of the company's... View Details

Keywords: Business Divisions; Customer Satisfaction; Demand and Consumers; Market Participation; Distribution Channels; Success; Corporate Strategy; Value Creation; Health Industry

October 1997 (Revised April 2002)
Case

Planned Parenthood Federation of America (A)

By: V. Kasturi Rangan and Elaine V. Backman

Outlines the dynamic shifts in the external environment surrounding Planned Parenthood's operations in 1994. Health care reform was threatening some of its core customer base. The organization had to come up with a strategy and a process for adapting to the new... View Details

Keywords: Nonprofit Organizations; Health Care and Treatment; Health Industry; United States