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  • April 2007
  • Teaching Note

Sell Yourself! (TN)

By: Thomas J. Steenburgh and Michael I. Norton
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  • January 2011
  • Case

Serious Materials

By: Thomas J. Steenburgh and Elizabeth A. Kind
Serious Materials is a start up who is moving into clean tech markets. The company's first product, QuietRock, originated the sound proofing drywall category and created a steady stream of revenue. It was now considering how to expand its product line to compete in the... View Details
Keywords: Business Startups; Entrepreneurship; Brands and Branding; Marketing Strategy; Product Launch; Product Positioning; Market Entry and Exit; Green Technology Industry
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  • November 2006
  • Exercise

Sell Yourself!

By: Thomas J. Steenburgh and Michael I. Norton
Helps students develop an effective sales pitch for their greatest asset--themselves. Also, broadens their understanding of how salespeople sell products and services. Before class, students are asked to interview a potential employer and to develop a preliminary sales... View Details
Keywords: Marketing; Sales; Product; Service Operations; Interpersonal Communication; Personal Development and Career
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  • Web

Hakeem Belo-Osagie | Baker Library | Bloomberg Center | Harvard Business School

Howard E. Cox Greylock Michael Danzi US Labs William Donaldson Donaldson, Lufkin & Jenrette Timothy C. Draper Draper Fisher Jurvetson (DFJ) William H. Draper, III Draper Richards, L.P. T. J. Dermot Dunphy Sealed Air Charles Ellis... View Details
  • 01 Jun 2002
  • News

HBS Students Negotiate a Victory

Chung and Kapadia: winning teamwork. (photo by Thomas J. Fitzsimmons) Chung and Kapadia: winning teamwork. (photo by View Details
Keywords: Air Transportation; Transportation
  • Web

Timothy C. Draper | Baker Library | Bloomberg Center | Harvard Business School

Howard E. Cox Greylock Michael Danzi US Labs William Donaldson Donaldson, Lufkin & Jenrette Timothy C. Draper Draper Fisher Jurvetson (DFJ) William H. Draper, III Draper Richards, L.P. T. J. Dermot Dunphy Sealed Air Charles Ellis... View Details
  • Web

Frank Batten | Baker Library | Bloomberg Center | Harvard Business School

Howard E. Cox Greylock Michael Danzi US Labs William Donaldson Donaldson, Lufkin & Jenrette Timothy C. Draper Draper Fisher Jurvetson (DFJ) William H. Draper, III Draper Richards, L.P. T. J. Dermot Dunphy Sealed Air Charles Ellis... View Details
  • 03 May 2011
  • First Look

First Look: May 3

principles within each course module, and a synopsis of each case, along with the lessons the case is meant to convey. Purchase this note:http://cb.hbsp.harvard.edu/cb/product/911069-PDF-ENG Predictive Biosciences Thomas Eisenmann,... View Details
Keywords: Sean Silverthorne
  • 13 Feb 2007
  • First Look

First Look: February 13, 2007

  Working PapersAdding Bricks to Clicks: The Effects of Store Openings on Sales through Direct Channels Authors:Jill Avery, Mary Caravella, John Deighton, and Thomas Steenburgh Abstract We assess the effect... View Details
Keywords: Martha Lagace
  • 05 Apr 2011
  • First Look

First Look: April 5

case:http://cb.hbsp.harvard.edu/cb/product/709469-PDF-ENG Gilt Groupe Michael J. Roberts, William A. Sahlman, and Tamara ObradovHarvard Business School Case 811-049 The case explores decisions faced by Gilt... View Details
Keywords: Sean Silverthorne
  • 09 Mar 2010
  • First Look

First Look: March 9

Thomas Steenburgh and Jill AveryHarvard Business School Note 510-080 Marketing managers are often called upon to make recommendations for or against programs that cost money to implement. Before expenditures... View Details
Keywords: Martha Lagace
  • 07 Aug 2012
  • First Look

First Look: August 7

experiment to measure the value of shareholder proxy access. We find that firms that would have been most vulnerable to proxy access, as measured by institutional ownership and activist institutional ownership in particular, lost value on... View Details
Keywords: Sean Silverthorne
  • 01 Jun 2002
  • News

Be Our Guest: HBS Show 2002 Goes Off without a Hitch

This year's show played on a challenging 2002 job market. (photo by Thomas J. Fitzsimmons) This year's show played on a challenging 2002 job market. (photo View Details
Keywords: Lee-Ann Landis; Colleges, Universities, and Professional Schools; Educational Services
  • 24 Jul 2018
  • First Look

New Research and Ideas, July 24, 2018

contest. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54708 June 2018 Management Science Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged By: Lee, Clarence, Elie Ofek, and Thomas... View Details
Keywords: Dina Gerdeman
  • 01 Dec 2001
  • News

Faculty News

Nancy F. Koehn, a member of the Entrepreneurial and Service Management unit and an authority on business history, has been named a full professor. Honored in 1998 by the HBS Student Association for her classroom excellence, Koehn... View Details
Keywords: reunions; Colleges, Universities, and Professional Schools; Educational Services
  • September 2021
  • Article

Perceptions on Undertaking Regular Asymptomatic Self-testing for COVID-19 Using Lateral Flow Tests: A Qualitative Study of University Students and Staff

By: Marta Wanat, Mary Logan, Jennifer A. Hirst, Charles Vicary, Joseph J. Lee, Rafael Perera, Irene Tracey, Gordon Duff, Peter Tufano, Thomas Fanshawe, Lazaro Mwandigha, Brian D. Nicholson, Sarah Tonkin-Crine and Richard Hobbs
Objectives: Successful implementation of asymptomatic testing programmes using lateral flow tests (LFTs) depends on several factors, including feasibility, acceptability and how people act on test results. We aimed to examine experiences of university students... View Details
Keywords: COVID-19; Self-testing; Health Pandemics; Health Testing and Trials; Behavior
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  • 01 Aug 2002
  • News

Reunion Roundup

Hello, Class of 1952! Photography by Stuart Cahill, C.J. Gunther, Brian Snyder, and Thomas J. Fitzsimmons. Close to three thousand alumni traveled to Soldiers Field in early... View Details
  • 04 Sep 2018
  • First Look

New Research and Ideas, September 4, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=54036 August 23, 2018 NEJM Catalyst Using a New EHR System to Increase Patient Engagement, Improve Efficiency, and Decrease Cost By: French, Katy, Barbra Bryce Speer, Alexis B. Guzman, Tayab Andrabi, Iris Recinos, Keith... View Details
Keywords: Dina Gerdeman
  • 06 Mar 2023
  • News

Dean Announces 2023 Alumni Achievement Award Honorees

(GMP 18, 2015) CEO and President, Vertex Pharmaceuticals Depelsha Thomas McGruder (MBA 1998) COO and Treasurer, Ford Foundation Founder, Moms of Black Boys United Raymond J. McGuire (JD/MBA 1984) Former Vice... View Details
  • 01 Sep 2003
  • News

Class Day & Commencement

Class Day Student Speaker Brendan McGeever (MBA ’03). More Class Day and Commencement photos. Photography by Stuart Cahill and Thomas J. Fitzsimmons Conditions were cloudy and... View Details
Keywords: commencement; Colleges, Universities, and Professional Schools; Educational Services