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(449)
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Show Results For
- All HBS Web
(449)
- News (299)
- Research (124)
- Events (3)
- Multimedia (1)
- Faculty Publications (50)
- 20 Apr 2010
- First Look
First Look: April 20
Simmons (E) Amy C. Edmondson and Susan ThyneHarvard Business School Supplement 610-061 This case updates the "Leading Change at Simmons" series by examining Simmons' increasing debt under the... View Details
Keywords: Martha Lagace
- May–June 2011
- Article
The Uninvited Brand
By: Susan Fournier and Jill Avery
Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But, as more branding activity moves to the web, marketers are confronted... View Details
Keywords: Marketing; Brands; Brand Building; Brand Management; Digital Marketing; Advertising Campaigns; Brands and Branding; Marketing Communications; Marketing Strategy; Internet and the Web; Social Media; Advertising Industry; Consumer Products Industry
Fournier, Susan, and Jill Avery. "The Uninvited Brand." Business Horizons 54, no. 3 (May–June 2011): 193–207.
- September 2012
- Article
Learning Agility: In Search of Conceptual Clarity and Theoretical Grounding
By: D. Scott DeRue, Susan J. Ashford and Christopher G. Myers
As organizations become more complex and dynamic, individuals' ability to learn from experience becomes more important. Recently, the concept of learning agility has attracted considerable attention from human resource professionals and consultants interested in... View Details
DeRue, D. Scott, Susan J. Ashford, and Christopher G. Myers. "Learning Agility: In Search of Conceptual Clarity and Theoretical Grounding." Industrial and Organizational Psychology: Perspectives on Science and Practice 5, no. 3 (September 2012): 258–279.
- 05 Feb 2008
- First Look
First Look: February 5, 2008
Working PapersOn Best-Response Bidding in GSP Auctions Authors:Matthew Cary, Aparna Das, Benjamin Edelman, Ioannis Giotis, Kurtis Heimerl, Anna R. Karlin, Claire Mathieu, and Michael Schwarz Abstract How should players bid in keyword auctions such as those used View Details
Keywords: Martha Lagace
- 23 Aug 2011
- First Look
First Look: August 23
that exposure to informational advertising can decrease the consumer's tendency to purchase the promoted product. The structural estimates imply that an exposure to a single advertisement decreases the consumer's probability of not choosing her best alternative View Details
Keywords: Sean Silverthorne
- Article
Coming to America: IPOs from Emerging Market Issuers
By: Robert Bruner, Susan Chaplinsky and Latha Ramchand
We compare the issue costs of 299 companies from emerging and developed market countries making initial public offerings (IPOs) in the United States between 1991 and 2001. Our results indicate that IPOs from emerging markets experience the same costs on average as IPOs... View Details
Bruner, Robert, Susan Chaplinsky, and Latha Ramchand. "Coming to America: IPOs from Emerging Market Issuers." Emerging Markets Review 7, no. 3 (September 2006): 191–212.
- Article
Management Practices, Relational Contracts and the Decline of General Motors
By: Susan Helper and Rebecca Henderson
General Motors was once regarded as one of the best managed and most successful firms in the world, but between 1980 and 2009 its share of the U.S. market fell from 62.6% to 19.8%, and in 2009 the firm went bankrupt. In this paper we argue that the conventional... View Details
Keywords: Organizational Design; Management Practices and Processes; Insolvency and Bankruptcy; Manufacturing Industry; Auto Industry; United States
Helper, Susan, and Rebecca Henderson. "Management Practices, Relational Contracts and the Decline of General Motors." Journal of Economic Perspectives 28, no. 1 (Winter 2014): 49–72.
- September 2012
- Article
Food Choices of Minority and Low-Income Employees: A Cafeteria Intervention
By: Douglas E. Levy, Jason Riis, Lillian M. Sonnenberg, Susan J. Barraclough and Anne N. Thorndike
Background: Effective strategies are needed to address obesity, particularly among minority and low-income individuals.
Purpose: To test whether a two-phase point-of-purchase intervention improved food choices across racial, socioeconomic (job... View Details
Keywords: Working Conditions; Safety; Governing Rules, Regulations, and Reforms; Competitive Advantage; Cost
Levy, Douglas E., Jason Riis, Lillian M. Sonnenberg, Susan J. Barraclough, and Anne N. Thorndike. "Food Choices of Minority and Low-Income Employees: A Cafeteria Intervention." American Journal of Preventive Medicine 43, no. 1 (September 2012): 240–248.
- June 2021 (Revised December 2021)
- Case
Suzhou Good-Ark Electronics: Creating and Implementing a Sage Culture
By: Sandra J. Sucher, Nien-he Hsieh, Susan J. Winterberg, Nancy Hua Dai and Shalene Gupta
Suzhou Good-Ark, a Chinese semiconductor implemented "Sage Culture" management based on traditional Chinese philosophy. Productivity doubled, turnover decreased, and employee satisfaction shot up. By 2015, more than 2,000 companies had toured Wu’s factories, and Wu had... View Details
- May 2003 (Revised March 2006)
- Case
Carol Fishman Cohen: Professional Career Reentry (A)
By: Myra M. Hart, Robin J. Ely and Susan Wojewoda
Explores the career challenges facing highly successful women who leave the full-time workforce for several years to manage family commitments. Carol Cohen is a 1985 Harvard MBA who has professional line experience in a manufacturing environment, followed by a... View Details
Hart, Myra M., Robin J. Ely, and Susan Wojewoda. "Carol Fishman Cohen: Professional Career Reentry (A)." Harvard Business School Case 803-185, May 2003. (Revised March 2006.)
- May 2021
- Article
Preparing for a Pandemic: Accelerating Vaccine Availability
By: Amrita Ahuja, Susan Athey, Arthur Baker, Eric Budish, Juan Camilo Castillo, Rachel Glennerster, Scott Duke Kominers, Michael Kremer, Jean Lee, Canice Prendergast, Christopher M. Snyder, Alex Tabarrok, Brandon Joel Tan and Witold Wiecek
Vaccinating the world’s population quickly in a pandemic has enormous health and economic benefits. We analyze the problem faced by governments in determining the scale and structure of procurement for vaccines. We analyze alternative approaches to procurement, arguing... View Details
Keywords: Vaccines; Procurement; Health Pandemics; Health Care and Treatment; Acquisition; Cooperation
Ahuja, Amrita, Susan Athey, Arthur Baker, Eric Budish, Juan Camilo Castillo, Rachel Glennerster, Scott Duke Kominers, Michael Kremer, Jean Lee, Canice Prendergast, Christopher M. Snyder, Alex Tabarrok, Brandon Joel Tan, and Witold Wiecek. "Preparing for a Pandemic: Accelerating Vaccine Availability." AEA Papers and Proceedings 111 (May 2021): 331–335.
- June 2024
- Case
Aidoc: Building a Hospital-Centric AI Platform
By: Ariel D. Stern and Susan Pinckney
In 2023, Israel-based AI health care company Aidoc evaluated its future. The company, founded in 2016, had grown from commercializing a single AI product for radiologists to a software platform that could detect 20 conditions and immediately notify care teams of... View Details
Keywords: Business Growth and Maturation; Business Model; Business Organization; Business Startups; Disruption; Cost vs Benefits; Decision Choices and Conditions; Decisions; Private Sector; Entrepreneurial Finance; Global Range; Global Strategy; Globalized Markets and Industries; Governance Compliance; Governance Controls; Governing and Advisory Boards; Policy; Medical Specialties; AI and Machine Learning; Digital Platforms; Digital Transformation; Technology Adoption; Disruptive Innovation; Innovation and Management; Innovation Strategy; Laws and Statutes; Growth and Development Strategy; Growth Management; Distribution; Product Development; Success; Performance Efficiency; Strategic Planning; Research and Development; Risk and Uncertainty; Business Strategy; Competitive Advantage; Value Creation; Health Industry; Israel
Stern, Ariel D., and Susan Pinckney. "Aidoc: Building a Hospital-Centric AI Platform." Harvard Business School Case 624-046, June 2024.
- 2014
- Working Paper
Management Practices, Relational Contracts and the Decline of General Motors
By: Susan Helper and Rebecca Henderson
General Motors was once regarded as one of the best managed and most successful firms in the world, but between 1980 and 2009 its share of the US market fell from 62.6 to 19.8 percent, and in 2009 the firm went bankrupt. In this paper we argue that the conventional... View Details
Keywords: Organizational Change and Adaptation; Management Practices and Processes; Organizational Structure; Decision Making; Insolvency and Bankruptcy; Manufacturing Industry; Auto Industry
Helper, Susan, and Rebecca Henderson. "Management Practices, Relational Contracts and the Decline of General Motors." Harvard Business School Working Paper, No. 14-062, January 2014. (NBER Working Paper Series, No. 19867, January 2014.)
- 01 Dec 2017
- News
Environmental Impact
Susan Rasinski McCaw (MBA 1988) and Craig McCaw As Susan Rasinski McCaw (MBA 1988) has discovered, HBS is a place not only where students and faculty members can pursue their passions, but also where alumni... View Details
- January 23, 2023
- Article
Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines
By: Susan Athey, Kristen Grabarz, Michael Luca and Nils Wernerfelt
Public health organizations increasingly use social media advertising campaigns in pursuit of public health goals. In this paper, we evaluate the impact of about $40 million of social media advertisements that were run and experimentally tested on Facebook and... View Details
Keywords: COVID-19 Pandemic; Public Health; Vaccines; Social Media; Advertising; Power and Influence; Health Care and Treatment
Athey, Susan, Kristen Grabarz, Michael Luca, and Nils Wernerfelt. "Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines." e2208110120. Proceedings of the National Academy of Sciences 120, no. 5 (January 23, 2023).
- 2015
- Article
Testing Strategy with Multiple Performance Measures: Evidence from a Balanced Scorecard at Store24
We analyze balanced scorecard data from a convenience store chain, Store24, during the implementation of an innovative, but ultimately unsuccessful, strategy. Quarterly strategic reviews, based in part on the firm's balanced scorecard, led executives at Store24 to... View Details
Campbell, Dennis, Srikant M. Datar, Susan L. Kulp, and V.G. Narayanan. "Testing Strategy with Multiple Performance Measures: Evidence from a Balanced Scorecard at Store24." Journal of Management Accounting Research 27, no. 2 (2015): 39–65.
- January 2025
- Article
Personal Growth in Organizations: A Review and Integrative Theoretical Framework
By: Manjari Ganti, Susan Ashford and Grace Cormier
Personal growth has interested management scholars for nearly a century, yet research on personal growth has not cohered into a substantive research domain. Nevertheless, various bodies of literature have made important strides in understanding specific elements of... View Details
Ganti, Manjari, Susan Ashford, and Grace Cormier. "Personal Growth in Organizations: A Review and Integrative Theoretical Framework." Academy of Management Annals 19, no. 1 (January 2025): 180–229.
- 2006
- Book
Design-Inspired Innovation
By: James Utterback, Bengt–Arne Vedin, Eduardo Alvarez, Sten Ekman, Susan Walsh Sanderson, Bruce Tether and Roberto Verganti
When an innovation is inspired by design, it transcends technology and utility. The design delights the user, seamlessly integrating the physical object, a service, and its use into something whole. A design-inspired innovation is so simple that it becomes an extension... View Details
Utterback, James, Bengt–Arne Vedin, Eduardo Alvarez, Sten Ekman, Susan Walsh Sanderson, Bruce Tether, and Roberto Verganti. Design-Inspired Innovation. World Scientific Publishing, 2006.
- 01 Mar 2006
- News
Another First
DESJARDINS: Heads Air Force Academy. PHOTO BY DAVID BITTON/COLORADO SPRINGS GAZETTE Brig. Gen. Susan Y. Desjardins (TGMP 14, 2004), a veteran cargo- and refueling-plane pilot and commander, became the first... View Details
- 01 Dec 2007
- News
In the Spotlight
Because the New York City Opera’s new general manager and artistic director, Gérard Mortier, won’t take over full-time until 2009, a distinguished stand-in has stepped into that role: NYCO board chair Susan Baker (MBA ’76). After a highly... View Details