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  • All HBS Web  (413)
    • News  (82)
    • Research  (278)
    • Multimedia  (4)
  • Faculty Publications  (174)

Show Results For

  • All HBS Web  (413)
    • News  (82)
    • Research  (278)
    • Multimedia  (4)
  • Faculty Publications  (174)
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  • 20 Nov 2012
  • First Look

First Look: November 20

and Regulatory Approval of Genetically Modified Organisms Authors:Shon R. Hiatt and Sangchan Park Publication:Academy of Management Journal (forthcoming) Abstract Little is known about the factors that influence regulatory-agency decision making. We posit that... View Details
Keywords: Sean Silverthorne
  • 23 Mar 2010
  • First Look

First Look: March 23

United States. In recent years, however, this centralized approach to the collection and analysis of adverse events through doctor-initiated case reports has been superseded by innovative, though episodic, pharmacoepidemiological studies... View Details
Keywords: Martha Lagace
  • July 20, 2011
  • Article

Pricing the Priceless

By: Marco Bertini and Luc Wathieu
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Bertini, Marco, and Luc Wathieu. "Pricing the Priceless." Harvard Business Review (website) (July 20, 2011).
  • December 7, 2011
  • Article

Choice Helps High-End Products, Hurts Low-End Products

By: Marco Bertini and Luc Wathieu
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Bertini, Marco, and Luc Wathieu. "Choice Helps High-End Products, Hurts Low-End Products." Harvard Business Review (website) (December 7, 2011).
  • 2012
  • Report

Starting Prices and Consumer Sensitivity to Customization

By: Marco Bertini and Luc Wathieu
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Bertini, Marco, and Luc Wathieu. "Starting Prices and Consumer Sensitivity to Customization." Report, Marketing Science Institute, 2012.
  • Article

The Perils of Popularity

By: Marco Bertini and Ricardo Cabornero
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Bertini, Marco, and Ricardo Cabornero. "The Perils of Popularity." Business Strategy Review 23, no. 1 (Spring 2012): 51–55.
  • Article

A Novel Architecture to Monetize Digital Offerings

By: Richard Reisman and Marco Bertini
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Reisman, Richard, and Marco Bertini. "A Novel Architecture to Monetize Digital Offerings." Journal of Revenue and Pricing Management 17, no. 6 (December 2018): 453–458.
  • July – August 2010
  • Article

The Upstart's Assault

By: Marco Bertini and Nirmalya Kumar
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Bertini, Marco, and Nirmalya Kumar. "The Upstart's Assault." Harvard Business Review 88, nos. 7-8 (July–August 2010): 159–161.
  • March 2015
  • Article

Can One Business Unit Have Two Revenue Models?

By: Marco Bertini and Nader Tavassoli
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Bertini, Marco, and Nader Tavassoli. "Can One Business Unit Have Two Revenue Models?" Harvard Business Review 93, no. 3 (March 2015): 121–123.
  • Jun 2004
  • Conference Presentation

Marketing Sequels Of Creative Goods: The Case of Video Games

By: Anita Elberse and Marco Bertini
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Elberse, Anita, and Marco Bertini. "Marketing Sequels Of Creative Goods: The Case of Video Games." Paper presented at the INFORMS Marketing Science Conference, Rotterdam, June 2004.
  • September 2009 (Revised May 2019)
  • Case

The London 2012 Olympic Games

By: John T. Gourville and Marco Bertini
It's 2009 and Paul Williamson, Head of Ticketing, must finalize ticket prices for the 2012 London Olympic Games. Yet, there are many criteria to consider. First, given the importance of ticketing to the Games' bottom line, he has a strong incentive to maximize... View Details
Keywords: Pricing; Customer Satisfaction; Price; Strategy; Profit; Revenue; Sales; Sports Industry; London
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Gourville, John T., and Marco Bertini. "The London 2012 Olympic Games." Harvard Business School Case 510-039, September 2009. (Revised May 2019.)
  • 03 Jan 2017
  • First Look

January 3, 2017

response to policies that maintain low interest rates, money funds change their product offerings by investing in riskier asset classes, are more likely to exit the market, and reduce the fees they charge their investors. The consequence... View Details
Keywords: Carmen Nobel
  • March–April 2023
  • Article

Case Study: Should a Dollar Store Raise Prices to Keep Up with Inflation?

By: Jill Avery and Marco Bertini
How should a dollar store maintain its brand and price position in the marketplace in the face of rising inflation? Is holding a $1.00 price point still viable in today's marketplace? In this fictional case, managers face inflationary pressures and must decide whether... View Details
Keywords: Pricing; Pricing Strategy; Retailing; Discount Retailing; Discount Store; Marketing; Marketing Strategy; Brands and Branding; Inflation and Deflation; Retail Industry; United States
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Avery, Jill, and Marco Bertini. "Case Study: Should a Dollar Store Raise Prices to Keep Up with Inflation?" Harvard Business Review 101, no. 2 (March–April 2023): 140–144.
  • June 26, 2017
  • Article

When You Have to Choose Between Core and New Customers

By: Marco Bertini and Nader Tavassoli
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Bertini, Marco, and Nader Tavassoli. "When You Have to Choose Between Core and New Customers." Harvard Business Review Digital Articles (June 26, 2017).
  • March – April 2008
  • Article

Attention Arousal through Price Partitioning

By: Luc Wathieu and Marco Bertini
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Wathieu, Luc, and Marco Bertini. "Attention Arousal through Price Partitioning." Marketing Science 27, no. 2 (March–April 2008): 236–246.
  • Article

When Customers Help Set Prices

By: Marco Bertini and Oded Koenigsberg
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Bertini, Marco, and Oded Koenigsberg. "When Customers Help Set Prices." MIT Sloan Management Review 55, no. 4 (Summer 2014): 57–64.
  • June 2021
  • Teaching Note

Pearson: Efficacy 2.0

By: Elie Ofek and Marco Bertini
Teaching Note for HBS Case No. 521-012. View Details
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Ofek, Elie, and Marco Bertini. "Pearson: Efficacy 2.0." Harvard Business School Teaching Note 521-115, June 2021.
  • Fall 2020
  • Article

Competing on Customer Outcomes

By: Marco Bertini and Oded Koenigsberg
Customers ultimately want to pay for meaningful outcomes, not the products and services that presumably deliver them. Today, companies can be increasingly accountable for those outcomes with three kinds of technologically-enhanced revenue models. Adopt one to better... View Details
Keywords: Market Positioning; Revenue Strategy; Customer Satisfaction; Marketing Strategy; Business Model; Value Creation
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Bertini, Marco, and Oded Koenigsberg. "Competing on Customer Outcomes." MIT Sloan Management Review 62, no. 1 (Fall 2020).
  • 2006
  • Working Paper

The Framing Effect of Price Format

By: Marco Bertini and Luc Wathieu
Citation
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Bertini, Marco, and Luc Wathieu. "The Framing Effect of Price Format." Harvard Business School Working Paper, No. 06-055, May 2006.
  • 2023
  • Working Paper

Firm Purpose and Problem Wickedness: A Review of the Academic Literature

By: Caroline Adelson, Charlotte Kuller, Cate Tompkins, Ellora Sarkar, Samantha Price and Marco Iansiti
Our understanding of the firm’s role in society has evolved greatly over the past 70 years, with more recent years seeing a sharp rise in interest for how firms can contribute more than profits to society – that is, have a purpose beyond profits. Businesses engaged in... View Details
Keywords: Mission and Purpose; Problems and Challenges
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Adelson, Caroline, Charlotte Kuller, Cate Tompkins, Ellora Sarkar, Samantha Price, and Marco Iansiti. "Firm Purpose and Problem Wickedness: A Review of the Academic Literature." Harvard Business School Working Paper, No. 23-063, April 2023.
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