Filter Results:
(275)
Show Results For
- All HBS Web
(410)
- News (82)
- Research (275)
- Multimedia (4)
- Faculty Publications (169)
Show Results For
- All HBS Web
(410)
- News (82)
- Research (275)
- Multimedia (4)
- Faculty Publications (169)
Sort by
- July – August 2010
- Article
The Upstart's Assault
By: Marco Bertini and Nirmalya Kumar
Bertini, Marco, and Nirmalya Kumar. "The Upstart's Assault." Harvard Business Review 88, nos. 7-8 (July–August 2010): 159–161.
- March 2015
- Article
Can One Business Unit Have Two Revenue Models?
By: Marco Bertini and Nader Tavassoli
Bertini, Marco, and Nader Tavassoli. "Can One Business Unit Have Two Revenue Models?" Harvard Business Review 93, no. 3 (March 2015): 121–123.
- Jun 2004
- Conference Presentation
Marketing Sequels Of Creative Goods: The Case of Video Games
By: Anita Elberse and Marco Bertini
- June 2011
- Article
Time for a Unified Campaign?
By: Marco Bertini and John T. Gourville
Bertini, Marco, and John T. Gourville. "Time for a Unified Campaign?" Harvard Business Review 89, no. 6 (June 2011).
- February 2011
- Case
Barceló Hotels and Resorts (A)
By: John T. Gourville and Marco Bertini
Barcelo Hotels and Resorts must decide whether to allow its many hotels to continue to undertake separate promotional campaigns or to run, for the first time, a broad corporate-level promotion. Complicating the decision is the fact that the many hotels in its portfolio... View Details
Keywords: Brand Management; Sales Promotions; Brands and Branding; Price; Strategy; Corporate Strategy; Accommodations Industry
Gourville, John T., and Marco Bertini. "Barceló Hotels and Resorts (A)." Harvard Business School Case 511-108, February 2011.
- 20 Nov 2012
- First Look
First Look: November 20
and Regulatory Approval of Genetically Modified Organisms Authors:Shon R. Hiatt and Sangchan Park Publication:Academy of Management Journal (forthcoming) Abstract Little is known about the factors that influence regulatory-agency decision making. We posit that... View Details
Keywords: Sean Silverthorne
- 2023
- Working Paper
Firm Purpose and Problem Wickedness: A Review of the Academic Literature
By: Caroline Adelson, Charlotte Kuller, Cate Tompkins, Ellora Sarkar, Samantha Price and Marco Iansiti
Our understanding of the firm’s role in society has evolved greatly over the past 70 years, with more recent years seeing a sharp rise in interest for how firms can contribute more than profits to society – that is, have a purpose beyond profits. Businesses engaged in... View Details
Adelson, Caroline, Charlotte Kuller, Cate Tompkins, Ellora Sarkar, Samantha Price, and Marco Iansiti. "Firm Purpose and Problem Wickedness: A Review of the Academic Literature." Harvard Business School Working Paper, No. 23-063, April 2023.
- 11 Dec 2018
- First Look
New Research and Ideas, December 11, 2018
And it is changing fast. Its size and importance to human, environmental, and economic health means that no system is viewed with as much suspicion by so many people around the globe. Changing societal expectations and scientific and... View Details
Keywords: Dina Gerdeman
- 2021
- Working Paper
If Customer Relationships Matter, Why Do Businesses Play Tricks with Their Prices?
By: Julia von Schuckmann, Marco Bertini and Ann Kronrod
- 19 Mar 2019
- First Look
New Research and Ideas, March 19, 2019
Immigration, Natives' Marriage and Fertility By: Carlana, Michela, and Marco Tabellini Abstract—In this paper, we study the effects of immigration on natives’ marriage, fertility, and family formation across U.S. cities between 1910 and... View Details
Keywords: Dina Gerdeman
- March–April 2023
- Article
Case Study: Should a Dollar Store Raise Prices to Keep Up with Inflation?
By: Jill Avery and Marco Bertini
How should a dollar store maintain its brand and price position in the marketplace in the face of rising inflation? Is holding a $1.00 price point still viable in today's marketplace? In this fictional case, managers face inflationary pressures and must decide whether... View Details
Keywords: Pricing; Pricing Strategy; Retailing; Discount Retailing; Discount Store; Marketing; Marketing Strategy; Brands and Branding; Inflation and Deflation; Retail Industry; United States
Avery, Jill, and Marco Bertini. "Case Study: Should a Dollar Store Raise Prices to Keep Up with Inflation?" Harvard Business Review 101, no. 2 (March–April 2023): 140–144.
- June 26, 2017
- Article
When You Have to Choose Between Core and New Customers
By: Marco Bertini and Nader Tavassoli
Bertini, Marco, and Nader Tavassoli. "When You Have to Choose Between Core and New Customers." Harvard Business Review Digital Articles (June 26, 2017).
- March – April 2008
- Article
Attention Arousal through Price Partitioning
By: Luc Wathieu and Marco Bertini
Wathieu, Luc, and Marco Bertini. "Attention Arousal through Price Partitioning." Marketing Science 27, no. 2 (March–April 2008): 236–246.
- Article
When Customers Help Set Prices
By: Marco Bertini and Oded Koenigsberg
Bertini, Marco, and Oded Koenigsberg. "When Customers Help Set Prices." MIT Sloan Management Review 55, no. 4 (Summer 2014): 57–64.
- June 2021
- Teaching Note
Pearson: Efficacy 2.0
By: Elie Ofek and Marco Bertini
Teaching Note for HBS Case No. 521-012. View Details
- Fall 2020
- Article
Competing on Customer Outcomes
By: Marco Bertini and Oded Koenigsberg
Customers ultimately want to pay for meaningful outcomes, not the products and services that presumably deliver them. Today, companies can be increasingly accountable for those outcomes with three kinds of technologically-enhanced revenue models. Adopt one to better... View Details
Keywords: Market Positioning; Revenue Strategy; Customer Satisfaction; Marketing Strategy; Business Model; Value Creation
Bertini, Marco, and Oded Koenigsberg. "Competing on Customer Outcomes." MIT Sloan Management Review 62, no. 1 (Fall 2020).
- 2006
- Working Paper
The Framing Effect of Price Format
By: Marco Bertini and Luc Wathieu
Bertini, Marco, and Luc Wathieu. "The Framing Effect of Price Format." Harvard Business School Working Paper, No. 06-055, May 2006.
- 2021
- Working Paper
Time Dependency, Data Flow, and Competitive Advantage
Data is fundamental to machine learning-based products and services and is considered strategic due to its externalities for businesses, governments, non-profits, and more generally for society. It is renowned that the value of organizations (businesses, government... View Details
Keywords: Economics Of AI; Value Of Data; Perishability; Time Dependency; Flow Of Data; Data Strategy; Analytics and Data Science; Value; Strategy; Competitive Advantage
Valavi, Ehsan, Joel Hestness, Marco Iansiti, Newsha Ardalani, Feng Zhu, and Karim R. Lakhani. "Time Dependency, Data Flow, and Competitive Advantage." Harvard Business School Working Paper, No. 21-099, March 2021.
- 03 Jan 2017
- First Look
January 3, 2017
response to policies that maintain low interest rates, money funds change their product offerings by investing in riskier asset classes, are more likely to exit the market, and reduce the fees they charge their investors. The consequence... View Details
Keywords: Carmen Nobel
- June 19, 2012
- Article
Pricing Lessons from the London Olympics
By: Marco Bertini and John T. Gourville
Bertini, Marco, and John T. Gourville. "Pricing Lessons from the London Olympics." Harvard Business Review (website) (June 19, 2012).