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Show Results For
- All HBS Web
(416)
- News (82)
- Research (277)
- Multimedia (4)
- Faculty Publications (177)
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- Article
When Customers Help Set Prices
By: Marco Bertini and Oded Koenigsberg
Bertini, Marco, and Oded Koenigsberg. "When Customers Help Set Prices." MIT Sloan Management Review 55, no. 4 (Summer 2014): 57–64.
- June 2021
- Teaching Note
Pearson: Efficacy 2.0
By: Elie Ofek and Marco Bertini
Teaching Note for HBS Case No. 521-012. View Details
- Fall 2020
- Article
Competing on Customer Outcomes
By: Marco Bertini and Oded Koenigsberg
Customers ultimately want to pay for meaningful outcomes, not the products and services that presumably deliver them. Today, companies can be increasingly accountable for those outcomes with three kinds of technologically-enhanced revenue models. Adopt one to better... View Details
Keywords: Market Positioning; Revenue Strategy; Customer Satisfaction; Marketing Strategy; Business Model; Value Creation
Bertini, Marco, and Oded Koenigsberg. "Competing on Customer Outcomes." MIT Sloan Management Review 62, no. 1 (Fall 2020).
- 2006
- Working Paper
The Framing Effect of Price Format
By: Marco Bertini and Luc Wathieu
Bertini, Marco, and Luc Wathieu. "The Framing Effect of Price Format." Harvard Business School Working Paper, No. 06-055, May 2006.
- 23 Mar 2010
- First Look
First Look: March 23
United States. In recent years, however, this centralized approach to the collection and analysis of adverse events through doctor-initiated case reports has been superseded by innovative, though episodic, pharmacoepidemiological studies... View Details
Keywords: Martha Lagace
- Article
Price Promotion for Emotional Impact
By: Aylin Aydinli, Marco Bertini and Anja Lambrecht
Aydinli, Aylin, Marco Bertini, and Anja Lambrecht. "Price Promotion for Emotional Impact." Journal of Marketing 78, no. 4 (July 2014): 80–96.
- July 20, 2011
- Article
Pricing the Priceless
By: Marco Bertini and Luc Wathieu
Bertini, Marco, and Luc Wathieu. "Pricing the Priceless." Harvard Business Review (website) (July 20, 2011).
- December 7, 2011
- Article
Choice Helps High-End Products, Hurts Low-End Products
By: Marco Bertini and Luc Wathieu
Bertini, Marco, and Luc Wathieu. "Choice Helps High-End Products, Hurts Low-End Products." Harvard Business Review (website) (December 7, 2011).
- 2012
- Report
Starting Prices and Consumer Sensitivity to Customization
By: Marco Bertini and Luc Wathieu
- Article
The Perils of Popularity
By: Marco Bertini and Ricardo Cabornero
Bertini, Marco, and Ricardo Cabornero. "The Perils of Popularity." Business Strategy Review 23, no. 1 (Spring 2012): 51–55.
- Article
A Novel Architecture to Monetize Digital Offerings
By: Richard Reisman and Marco Bertini
Reisman, Richard, and Marco Bertini. "A Novel Architecture to Monetize Digital Offerings." Journal of Revenue and Pricing Management 17, no. 6 (December 2018): 453–458.
- July – August 2010
- Article
The Upstart's Assault
By: Marco Bertini and Nirmalya Kumar
Bertini, Marco, and Nirmalya Kumar. "The Upstart's Assault." Harvard Business Review 88, nos. 7-8 (July–August 2010): 159–161.
- March 2015
- Article
Can One Business Unit Have Two Revenue Models?
By: Marco Bertini and Nader Tavassoli
Bertini, Marco, and Nader Tavassoli. "Can One Business Unit Have Two Revenue Models?" Harvard Business Review 93, no. 3 (March 2015): 121–123.
- Jun 2004
- Conference Presentation
Marketing Sequels Of Creative Goods: The Case of Video Games
By: Anita Elberse and Marco Bertini
- September 2009 (Revised May 2019)
- Case
The London 2012 Olympic Games
By: John T. Gourville and Marco Bertini
It's 2009 and Paul Williamson, Head of Ticketing, must finalize ticket prices for the 2012 London Olympic Games. Yet, there are many criteria to consider. First, given the importance of ticketing to the Games' bottom line, he has a strong incentive to maximize... View Details
Keywords: Pricing; Customer Satisfaction; Price; Strategy; Profit; Revenue; Sales; Sports Industry; London
Gourville, John T., and Marco Bertini. "The London 2012 Olympic Games." Harvard Business School Case 510-039, September 2009. (Revised May 2019.)
- 2021
- Working Paper
If Customer Relationships Matter, Why Do Businesses Play Tricks with Their Prices?
By: Julia von Schuckmann, Marco Bertini and Ann Kronrod
- 11 Dec 2018
- First Look
New Research and Ideas, December 11, 2018
And it is changing fast. Its size and importance to human, environmental, and economic health means that no system is viewed with as much suspicion by so many people around the globe. Changing societal expectations and scientific and... View Details
Keywords: Dina Gerdeman
- June 19, 2012
- Article
Pricing Lessons from the London Olympics
By: Marco Bertini and John T. Gourville
Bertini, Marco, and John T. Gourville. "Pricing Lessons from the London Olympics." Harvard Business Review (website) (June 19, 2012).
- August 2010
- Teaching Note
The London 2012 Olympic Games (TN)
By: John T. Gourville and Marco Bertini
Teaching Note for 510039. View Details