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  • All HBS Web  (416)
    • News  (82)
    • Research  (278)
    • Multimedia  (4)
  • Faculty Publications  (177)

Show Results For

  • All HBS Web  (416)
    • News  (82)
    • Research  (278)
    • Multimedia  (4)
  • Faculty Publications  (177)
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  • 2021
  • Working Paper

Issue Salience and Political Stereotypes

By: Pedro Bordalo, Marco Tabellini and David Yang
U.S. voters exaggerate the differences in attitudes held by Republicans and Democrats on a range of socioeconomic and political issues, and higher perceived polarization is associated with greater political engagement and affective polarization. In this paper, we... View Details
Keywords: Politics; Stereotypes; Belief Distortions; Model; Government and Politics; Public Opinion; Values and Beliefs
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Bordalo, Pedro, Marco Tabellini, and David Yang. "Issue Salience and Political Stereotypes." Harvard Business School Working Paper, No. 20-106, April 2020. (Revised January 2021. Available also from VOX EU.)
  • 2024
  • Working Paper

Categorical Processing in a Complex World

By: Marco Sammon, Thomas Graeber and Christopher Roth
In real-world news environments, quantitative information is rarely presented in isolation; it is characterized through qualitative comparisons with various reference levels. Company earnings, for example, are commonly compared to analyst forecasts, previous earnings,... View Details
Keywords: Announcements; Cognition and Thinking; Communication Strategy
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Sammon, Marco, Thomas Graeber, and Christopher Roth. "Categorical Processing in a Complex World." Working Paper, November 2024.
  • 20 Nov 2012
  • First Look

First Look: November 20

and Regulatory Approval of Genetically Modified Organisms Authors:Shon R. Hiatt and Sangchan Park Publication:Academy of Management Journal (forthcoming) Abstract Little is known about the factors that influence regulatory-agency decision making. We posit that... View Details
Keywords: Sean Silverthorne
  • November 2022
  • Article

Hate Crime Towards Minoritized Groups Increases as They Increase in Sized-Based Rank

By: Mina Cikara, Vasiliki Fouka and Marco Tabellini
People are on the move in unprecedented numbers within and between countries. How does demographic change affect local intergroup dynamics? In complement to accounts that emphasize stereotypical features of groups as determinants of their treatment, we propose the... View Details
Keywords: Prejudice; Minority; Hate Crimes; Reference Dependence; Prejudice and Bias; Attitudes; Demographics
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Cikara, Mina, Vasiliki Fouka, and Marco Tabellini. "Hate Crime Towards Minoritized Groups Increases as They Increase in Sized-Based Rank." Nature Human Behaviour 6, no. 11 (November 2022): 1537–1544. (Pre-Published online August 8, 2022, Featured in HBS Working Knowledge and ABC News.)
  • June 19, 2012
  • Article

Pricing Lessons from the London Olympics

By: Marco Bertini and John T. Gourville
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Bertini, Marco, and John T. Gourville. "Pricing Lessons from the London Olympics." Harvard Business Review (website) (June 19, 2012).
  • August 2010
  • Teaching Note

The London 2012 Olympic Games (TN)

By: John T. Gourville and Marco Bertini
Teaching Note for 510039. View Details
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Gourville, John T., and Marco Bertini. "The London 2012 Olympic Games (TN)." Harvard Business School Teaching Note 511-027, August 2010.
  • March–April 2023
  • Article

Case Study: Should a Dollar Store Raise Prices to Keep Up with Inflation?

By: Jill Avery and Marco Bertini
How should a dollar store maintain its brand and price position in the marketplace in the face of rising inflation? Is holding a $1.00 price point still viable in today's marketplace? In this fictional case, managers face inflationary pressures and must decide whether... View Details
Keywords: Pricing; Pricing Strategy; Retailing; Discount Retailing; Discount Store; Marketing; Marketing Strategy; Brands and Branding; Inflation and Deflation; Retail Industry; United States
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Avery, Jill, and Marco Bertini. "Case Study: Should a Dollar Store Raise Prices to Keep Up with Inflation?" Harvard Business Review 101, no. 2 (March–April 2023): 140–144.
  • June 26, 2017
  • Article

When You Have to Choose Between Core and New Customers

By: Marco Bertini and Nader Tavassoli
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Bertini, Marco, and Nader Tavassoli. "When You Have to Choose Between Core and New Customers." Harvard Business Review Digital Articles (June 26, 2017).
  • March – April 2008
  • Article

Attention Arousal through Price Partitioning

By: Luc Wathieu and Marco Bertini
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Wathieu, Luc, and Marco Bertini. "Attention Arousal through Price Partitioning." Marketing Science 27, no. 2 (March–April 2008): 236–246.
  • Article

When Customers Help Set Prices

By: Marco Bertini and Oded Koenigsberg
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Bertini, Marco, and Oded Koenigsberg. "When Customers Help Set Prices." MIT Sloan Management Review 55, no. 4 (Summer 2014): 57–64.
  • June 2021
  • Teaching Note

Pearson: Efficacy 2.0

By: Elie Ofek and Marco Bertini
Teaching Note for HBS Case No. 521-012. View Details
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Ofek, Elie, and Marco Bertini. "Pearson: Efficacy 2.0." Harvard Business School Teaching Note 521-115, June 2021.
  • Fall 2020
  • Article

Competing on Customer Outcomes

By: Marco Bertini and Oded Koenigsberg
Customers ultimately want to pay for meaningful outcomes, not the products and services that presumably deliver them. Today, companies can be increasingly accountable for those outcomes with three kinds of technologically-enhanced revenue models. Adopt one to better... View Details
Keywords: Market Positioning; Revenue Strategy; Customer Satisfaction; Marketing Strategy; Business Model; Value Creation
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Bertini, Marco, and Oded Koenigsberg. "Competing on Customer Outcomes." MIT Sloan Management Review 62, no. 1 (Fall 2020).
  • 2006
  • Working Paper

The Framing Effect of Price Format

By: Marco Bertini and Luc Wathieu
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Bertini, Marco, and Luc Wathieu. "The Framing Effect of Price Format." Harvard Business School Working Paper, No. 06-055, May 2006.
  • 11 Dec 2018
  • First Look

New Research and Ideas, December 11, 2018

And it is changing fast. Its size and importance to human, environmental, and economic health means that no system is viewed with as much suspicion by so many people around the globe. Changing societal expectations and scientific and... View Details
Keywords: Dina Gerdeman
  • 2023
  • Working Paper

Firm Purpose and Problem Wickedness: A Review of the Academic Literature

By: Caroline Adelson, Charlotte Kuller, Cate Tompkins, Ellora Sarkar, Samantha Price and Marco Iansiti
Our understanding of the firm’s role in society has evolved greatly over the past 70 years, with more recent years seeing a sharp rise in interest for how firms can contribute more than profits to society – that is, have a purpose beyond profits. Businesses engaged in... View Details
Keywords: Mission and Purpose; Problems and Challenges
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Adelson, Caroline, Charlotte Kuller, Cate Tompkins, Ellora Sarkar, Samantha Price, and Marco Iansiti. "Firm Purpose and Problem Wickedness: A Review of the Academic Literature." Harvard Business School Working Paper, No. 23-063, April 2023.
  • June 2011
  • Article

Time for a Unified Campaign?

By: Marco Bertini and John T. Gourville
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Bertini, Marco, and John T. Gourville. "Time for a Unified Campaign?" Harvard Business Review 89, no. 6 (June 2011).
  • February 2011
  • Case

Barceló Hotels and Resorts (A)

By: John T. Gourville and Marco Bertini
Barcelo Hotels and Resorts must decide whether to allow its many hotels to continue to undertake separate promotional campaigns or to run, for the first time, a broad corporate-level promotion. Complicating the decision is the fact that the many hotels in its portfolio... View Details
Keywords: Brand Management; Sales Promotions; Brands and Branding; Price; Strategy; Corporate Strategy; Accommodations Industry
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Gourville, John T., and Marco Bertini. "Barceló Hotels and Resorts (A)." Harvard Business School Case 511-108, February 2011.
  • 03 Jan 2017
  • First Look

January 3, 2017

response to policies that maintain low interest rates, money funds change their product offerings by investing in riskier asset classes, are more likely to exit the market, and reduce the fees they charge their investors. The consequence... View Details
Keywords: Carmen Nobel
  • September 2009 (Revised May 2019)
  • Case

The London 2012 Olympic Games

By: John T. Gourville and Marco Bertini
It's 2009 and Paul Williamson, Head of Ticketing, must finalize ticket prices for the 2012 London Olympic Games. Yet, there are many criteria to consider. First, given the importance of ticketing to the Games' bottom line, he has a strong incentive to maximize... View Details
Keywords: Pricing; Customer Satisfaction; Price; Strategy; Profit; Revenue; Sales; Sports Industry; London
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Gourville, John T., and Marco Bertini. "The London 2012 Olympic Games." Harvard Business School Case 510-039, September 2009. (Revised May 2019.)
  • 03 Apr 2012
  • First Look

First Look: April 3

goal of residency training. The Confederacy of Heterogeneous Software Organizations and Heterogeneous Developers: Field Experimental Evidence on Sorting and Worker Effort Authors:Kevin J. Boudreau and Karim R. Lakhani Publication:In The Rate and Direction of Inventive... View Details
Keywords: Carmen Nobel
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