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  • All HBS Web  (428)
    • News  (24)
    • Research  (381)
  • Faculty Publications  (351)

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  • All HBS Web  (428)
    • News  (24)
    • Research  (381)
  • Faculty Publications  (351)
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  • March 1990
  • Case

Computer Corporation of America

By: Lynda M. Applegate
Keywords: Computer Industry
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Applegate, Lynda M. "Computer Corporation of America." Harvard Business School Case 190-131, March 1990.
  • July 1989 (Revised July 1990)
  • Case

Prudential: Organizing for Technology Innovation (A)

By: Lynda M. Applegate
Keywords: Information Technology; Innovation and Invention
Citation
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Applegate, Lynda M. "Prudential: Organizing for Technology Innovation (A)." Harvard Business School Case 190-010, July 1989. (Revised July 1990.)
  • March 2006
  • Teaching Note

Telecomunicacoes de Sao Paulo SA (Telesp) (TN)

By: Lynda M. Applegate
Teaching Note to (804-149). View Details
Keywords: Communications Industry
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Applegate, Lynda M. "Telecomunicacoes de Sao Paulo SA (Telesp) (TN)." Harvard Business School Teaching Note 806-039, March 2006.
  • August 1988 (Revised May 1990)
  • Teaching Note

Lockheed-Georgia Co.: Executive Information Systems, Teaching Note

By: Lynda M. Applegate
Keywords: Information Technology
Citation
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Applegate, Lynda M. "Lockheed-Georgia Co.: Executive Information Systems, Teaching Note." Harvard Business School Teaching Note 189-061, August 1988. (Revised May 1990.)
  • June 2002
  • Teaching Note

Nasdaq Japan: E-Merging Markets, TN

By: Lynda M. Applegate
Teaching Note for (9-802-056) and (9-802-093). View Details
Keywords: Financial Services Industry; Information Technology Industry; Japan
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Applegate, Lynda M. "Nasdaq Japan: E-Merging Markets, TN." Harvard Business School Teaching Note 802-231, June 2002.
  • December 2001 (Revised December 2002)
  • Teaching Note

QuickenInsurance: The Race to Click and Close (A) and (B) (TN)

By: Lynda M. Applegate
Teaching Note for (9-800-295) and (9-803-071). View Details
Keywords: Information Technology Industry; Arizona
Citation
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Applegate, Lynda M. "QuickenInsurance: The Race to Click and Close (A) and (B) (TN)." Harvard Business School Teaching Note 802-138, December 2001. (Revised December 2002.)
  • July 2001 (Revised December 2001)
  • Case

American Express Interactive

By: Lynda M. Applegate
Follows the protagonist, Sonia Sharpe, as she and her American Express Interactive Team attempt to develop and market an interactive, on-line, corporate travel service in a highly competitive environment. Looks at the possible resources and partnerships a company needs... View Details
Keywords: Corporate Entrepreneurship; Partners and Partnerships; Growth and Development Strategy; Competitive Strategy; Marketing Strategy; Product Positioning; Applications and Software; Technological Innovation; Global Strategy; Expansion; Information Technology; Vertical Integration; Financial Services Industry; Travel Industry
Citation
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Applegate, Lynda M. "American Express Interactive." Harvard Business School Case 802-022, July 2001. (Revised December 2001.)
  • June 2000
  • Teaching Note

Crafting E-Business Models: Facilitation Guide

By: Lynda M. Applegate
Citation
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Applegate, Lynda M. "Crafting E-Business Models: Facilitation Guide." Harvard Business School Teaching Note 800-413, June 2000.
  • April 1987 (Revised January 1988)
  • Background Note

Managing Information Technology: IT Organization and Leadership

By: Lynda M. Applegate
Keywords: Information Technology; Management; Infrastructure; Leadership
Citation
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Applegate, Lynda M. "Managing Information Technology: IT Organization and Leadership." Harvard Business School Background Note 187-150, April 1987. (Revised January 1988.)
  • 1997
  • Working Paper

Electronic Commerce and the Internet: Looking Back as We Look Ahead

By: Lynda M. Applegate
Citation
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Applegate, Lynda M. "Electronic Commerce and the Internet: Looking Back as We Look Ahead." Harvard Business School Working Paper, No. 97-056, September 1997.
  • December 2007 (Revised January 2008)
  • Case

Transforming Arizona's Health Care System: Developing and Implementing the Health-e Connection Roadmap

By: Lynda M. Applegate, Ajay Vinze, T.S. Raghu and Minu Ipe
Addresses the issues of leadership and change management in the process of transforming an industry through an innovative public-private partnership approach to policy making. In 2005, the Governor of Arizona issued an Executive Order to create a roadmap for the state... View Details
Keywords: Change Management; Transformation; Private Sector; Public Sector; Health Care and Treatment; Service Delivery; Partners and Partnerships; Information Technology; Health Industry; Service Industry
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Applegate, Lynda M., Ajay Vinze, T.S. Raghu, and Minu Ipe. "Transforming Arizona's Health Care System: Developing and Implementing the Health-e Connection Roadmap." Harvard Business School Case 808-072, December 2007. (Revised January 2008.)
  • 03 Apr 2012
  • First Look

First Look: April 3

self-efficacy-such that giving time makes people more willing to commit to future engagements despite their busy schedules. Download the paper: http://www.people.hbs.edu/mnorton/mogilner chance norton.pdf   Cases & Course MaterialsPitching Business Opportunities... View Details
Keywords: Carmen Nobel
  • July 2013 (Revised January 2014)
  • Case

Experience! The Finger Lakes: The Groupon Partnership Decision

By: Lynda M. Applegate, Chekitan S. Dev, Gabriele Piccoli and Arnold B. Peinado
In 2010, Experience! The Finger Lakes (ExperienceFLX), a tour operator offering guided tours and concierge services in the Finger Lakes region of New York State, was at a crossroads. The business was poised for growth, and its owners, Laura and Alan Falk, were... View Details
Keywords: Marketing Strategy; Social Marketing; United States
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Applegate, Lynda M., Chekitan S. Dev, Gabriele Piccoli, and Arnold B. Peinado. "Experience! The Finger Lakes: The Groupon Partnership Decision." Harvard Business School Case 814-010, July 2013. (Revised January 2014.)
  • November 2021 (Revised January 2022)
  • Case

KFA, Inc.: Building the Future

By: Lynda M. Applegate and Elizabeth M. Adams
In 2021, Greg Bush, Jr., owner, president, and CEO of KFA, Inc. is working with his leadership team to plan for the future. KFA provides consulting services on software and project management needs for infrastructure projects. Bush and his team have just debuted a new... View Details
Keywords: Small Business; Communication Technology; Developing Countries and Economies; Growth and Development Strategy; Infrastructure; Consulting Industry; Information Technology Industry; Chicago; United States
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Applegate, Lynda M., and Elizabeth M. Adams. "KFA, Inc.: Building the Future." Harvard Business School Case 822-046, November 2021. (Revised January 2022.)
  • November 2016 (Revised November 2016)
  • Teaching Plan

Movile: Building a Global Technology Company

By: Lynda M. Applegate and Eric Werker
Teaching Plan for HBS No. 716-010. View Details
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Applegate, Lynda M., and Eric Werker. "Movile: Building a Global Technology Company." Harvard Business School Teaching Plan 817-076, November 2016. (Revised November 2016.)
  • 2014
  • Other Teaching and Training Material

Entrepreneurship Reading: Attracting Talent and Building Ecosystems

By: Lynda M. Applegate and Carole Carlson
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Applegate, Lynda M., and Carole Carlson. "Entrepreneurship Reading: Attracting Talent and Building Ecosystems." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8068, 2014.
  • February 2014
  • Case

Oxfam America's Women in Small Enterprise

By: Lynda M. Applegate and Aldo Sesia
Keywords: Latin America
Citation
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Applegate, Lynda M., and Aldo Sesia. "Oxfam America's Women in Small Enterprise." Harvard Business School Case 814-011, February 2014.
  • June 2013
  • Teaching Note

HGRM: Bringing Back High Touch Hospitality

By: Lynda M. Applegate and Gabriele Piccoli
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Applegate, Lynda M., and Gabriele Piccoli. "HGRM: Bringing Back High Touch Hospitality." Harvard Business School Teaching Note 813-192, June 2013.
  • February 2008 (Revised September 2010)
  • Case

LeapFrog Enterprises

By: Lynda M. Applegate and Elizabeth Collins
Explores the success factors leading to the company's rise to the number three ranking in the aggressively competitive toy industry. LeapFrog has made the strategic decision to expand beyond the toy industry and enter the educational technology and services industry.... View Details
Keywords: Business Model; Entrepreneurship; Growth and Development Strategy; Market Entry and Exit; Expansion; Consumer Products Industry; Education Industry
Citation
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Applegate, Lynda M., and Elizabeth Collins. "LeapFrog Enterprises." Harvard Business School Case 808-109, February 2008. (Revised September 2010.)
  • August 2004 (Revised September 2005)
  • Case

Canyon Ranch

By: Lynda M. Applegate and Gabriele Piccoli
How should Canyon Ranch leverage its uniqueness in the face of increasing competition and an entrenched customer definition of the firm? The firm is attempting to create demand for return visits and foster the customization and personalization of the Canyon Ranch... View Details
Keywords: Customer Relationship Management; Information Technology; Growth and Development Strategy; Competitive Strategy; Experience and Expertise; Analytics and Data Science; Customization and Personalization
Citation
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Applegate, Lynda M., and Gabriele Piccoli. "Canyon Ranch." Harvard Business School Case 805-027, August 2004. (Revised September 2005.)
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