Publications

February 1996
Teaching Note

ToyWorld: Information Technology Planning TN

By: Lynda M. Applegate

Teaching Note for (9-195-262). View Details

Keywords: Retail Industry

December 2007 (Revised January 2008)
Case

Transforming Arizona's Health Care System: Developing and Implementing the Health-e Connection Roadmap

By: Lynda M. Applegate, Ajay Vinze, T.S. Raghu and Minu Ipe

Addresses the issues of leadership and change management in the process of transforming an industry through an innovative public-private partnership approach to policy making. In 2005, the Governor of Arizona issued an Executive Order to create a roadmap for the state... View Details

Keywords: Change Management; Transformation; Private Sector; Public Sector; Health Care and Treatment; Service Delivery; Partners and Partnerships; Information Technology; Health Industry; Service Industry

01 Apr 2001
News

Beyond the Rim: New Paths to Success in Asia

infrastructure. “The region is rich with research opportunities,” McFarlan notes. And the growing number of HBS faculty members who are studying companies throughout this rapidly changing area of the world would doubtless agree. In Japan, for example, Professor View Details

Keywords: Alejandro Reyes and Deborah Blagg; David Lane; Educational Services

01 Apr 1997
News

Critical Information: MIS Monitors the Ever-Changing World of IT

products - a construct they call "the virtual value chain" - which is analogous to the physical value chain. They discuss this concept in their forthcoming book Managing in the Marketspace. MIS professor Lynda View Details

Keywords: Elaine Gottlieb

03 Apr 2012
First Look

First Look: April 3

self-efficacy-such that giving time makes people more willing to commit to future engagements despite their busy schedules. Download the paper: http://www.people.hbs.edu/mnorton/mogilner chance norton.pdf Cases & Course MaterialsPitching Business Opportunities... View Details

Keywords: Carmen Nobel

November 2021 (Revised January 2022)
Case

KFA, Inc.: Building the Future

By: Lynda M. Applegate and Elizabeth M. Adams

In 2021, Greg Bush, Jr., owner, president, and CEO of KFA, Inc. is working with his leadership team to plan for the future. KFA provides consulting services on software and project management needs for infrastructure projects. Bush and his team have just debuted a new... View Details

Keywords: Small Business; Communication Technology; Developing Countries and Economies; Growth and Development Strategy; Infrastructure; Consulting Industry; Information Technology Industry; Chicago; United States

November 1990 (Revised March 1994)
Case

Digital Equipment Corp.: The Kodak Outsourcing Agreement (A)

By: Lynda M. Applegate and Herminia M. Ibarra

Describes grassroots effort which culminated in Digital's winning a competitive bid for the outsourcing of Kodak's internal telecommunications business. Describes the "Telstar" project, from the initial identification of the business opportunity to the process of... View Details

Keywords: Innovation and Management; Partners and Partnerships; Leading Change; Agreements and Arrangements; Business or Company Management; Bids and Bidding; Decision Making; Management Teams; Telecommunications Industry

07 Aug 2012
First Look

First Look: August 7

edited by Roderick M. Kramer and Todd L. Pittinsky. Oxford University Press, 2012 Abstract An abstract is unavailable at this time. Publisher's Link:... View Details

Keywords: Sean Silverthorne

01 Apr 2001
News

Student Conferences Tackle Business Issues

variety and complexity as a region. HBS professor Lynda M. Applegate moderated “Asia’s Silicon Valleys,” a panel that featured high-tech executives from Taiwan, Korea, India,... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

November 2016 (Revised November 2016)
Teaching Plan

Movile: Building a Global Technology Company

By: Lynda M. Applegate and Eric Werker

Teaching Plan for HBS No. 716-010. View Details

2014
Other Teaching and Training Material

Entrepreneurship Reading: Attracting Talent and Building Ecosystems

By: Lynda M. Applegate and Carole Carlson

February 2014
Case

Oxfam America's Women in Small Enterprise

By: Lynda M. Applegate and Aldo Sesia

Keywords: Latin America

June 2013
Teaching Note

HGRM: Bringing Back High Touch Hospitality

By: Lynda M. Applegate and Gabriele Piccoli

February 2008 (Revised September 2010)
Case

LeapFrog Enterprises

By: Lynda M. Applegate and Elizabeth Collins

Explores the success factors leading to the company's rise to the number three ranking in the aggressively competitive toy industry. LeapFrog has made the strategic decision to expand beyond the toy industry and enter the educational technology and services industry.... View Details

Keywords: Business Model; Entrepreneurship; Growth and Development Strategy; Market Entry and Exit; Expansion; Consumer Products Industry; Education Industry

August 2004 (Revised September 2005)
Case

Canyon Ranch

By: Lynda M. Applegate and Gabriele Piccoli

How should Canyon Ranch leverage its uniqueness in the face of increasing competition and an entrenched customer definition of the firm? The firm is attempting to create demand for return visits and foster the customization and personalization of the Canyon Ranch... View Details

Keywords: Customer Relationship Management; Information Technology; Growth and Development Strategy; Competitive Strategy; Experience and Expertise; Analytics and Data Science; Customization and Personalization