Publications

21 Jun 2011
First Look

First Look: June 21

oneself is also a purely positive proposition (that says nothing about what that commitment should be other than it be bigger than oneself). Download the paper: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1850544 Cases & Course Materials Online Research... View Details

Keywords: Sean Silverthorne

01 Jun 2001
News

Virtual Plant Tours and Beer Game Dysfunction

Professor Lynda Applegate’s Building E-Businesses course does more than just translate standard case material into an online format. She uses audio and video clips for storytelling, then offers eye-catching visuals and drill-down... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

03 Apr 2012
First Look

First Look: April 3

self-efficacy-such that giving time makes people more willing to commit to future engagements despite their busy schedules. Download the paper: http://www.people.hbs.edu/mnorton/mogilner chance norton.pdf Cases & Course MaterialsPitching Business Opportunities... View Details

Keywords: Carmen Nobel

November 2021 (Revised January 2022)
Case

KFA, Inc.: Building the Future

By: Lynda M. Applegate and Elizabeth M. Adams

In 2021, Greg Bush, Jr., owner, president, and CEO of KFA, Inc. is working with his leadership team to plan for the future. KFA provides consulting services on software and project management needs for infrastructure projects. Bush and his team have just debuted a new... View Details

Keywords: Small Business; Communication Technology; Developing Countries and Economies; Growth and Development Strategy; Infrastructure; Consulting Industry; Information Technology Industry; Chicago; United States

01 Apr 2001
News

Student Conferences Tackle Business Issues

variety and complexity as a region. HBS professor Lynda M. Applegate moderated “Asia’s Silicon Valleys,” a panel that featured high-tech executives from Taiwan, Korea, India,... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

November 2016 (Revised November 2016)
Teaching Plan

Movile: Building a Global Technology Company

By: Lynda M. Applegate and Eric Werker

Teaching Plan for HBS No. 716-010. View Details

2014
Other Teaching and Training Material

Entrepreneurship Reading: Attracting Talent and Building Ecosystems

By: Lynda M. Applegate and Carole Carlson

February 2014
Case

Oxfam America's Women in Small Enterprise

By: Lynda M. Applegate and Aldo Sesia

Keywords: Latin America

June 2013
Teaching Note

HGRM: Bringing Back High Touch Hospitality

By: Lynda M. Applegate and Gabriele Piccoli

February 2008 (Revised September 2010)
Case

LeapFrog Enterprises

By: Lynda M. Applegate and Elizabeth Collins

Explores the success factors leading to the company's rise to the number three ranking in the aggressively competitive toy industry. LeapFrog has made the strategic decision to expand beyond the toy industry and enter the educational technology and services industry.... View Details

Keywords: Business Model; Entrepreneurship; Growth and Development Strategy; Market Entry and Exit; Expansion; Consumer Products Industry; Education Industry

August 2004 (Revised September 2005)
Case

Canyon Ranch

By: Lynda M. Applegate and Gabriele Piccoli

How should Canyon Ranch leverage its uniqueness in the face of increasing competition and an entrenched customer definition of the firm? The firm is attempting to create demand for return visits and foster the customization and personalization of the Canyon Ranch... View Details

Keywords: Customer Relationship Management; Information Technology; Growth and Development Strategy; Competitive Strategy; Experience and Expertise; Analytics and Data Science; Customization and Personalization

July 2003 (Revised August 2003)
Case

Global Healthcare Exchange

By: Lynda M. Applegate and Jamie Ladge

Founded in March 2000 at the height of the dot-com bubble, Global Healthcare Exchange (GHX) was one of 90 online marketplaces in the health care industry. The company's founders were among the largest suppliers in the industry, including Johnson & Johnson, GE Medical,... View Details

Keywords: Mergers and Acquisitions; Entrepreneurship; Price; Leadership; Growth and Development Strategy; Supply and Industry; Organizational Design; Expansion; Internet and the Web; Valuation; Health Industry

September 2002
Teaching Note

Joe Smith's Closing Analysis (A,B,&C) (TN)

By: Rakesh Khurana and Lynda M. Applegate

Teaching Note for (9-803-046), (9-803-047), and (9-803-048). View Details

October 2002 (Revised February 2003)
Case

Joe Smith's Closing Analysis (B)

By: Lynda M. Applegate and Rakesh Khurana

Supplements the (A) case. View Details

December 2000
Background Note

Intellectual Asset Valuation

By: Lynda M. Applegate and Gavin Clarkson

Discusses the shortcomings of the current "rules of thumb" for intellectual asset valuation in the context of intellectual property licensing transactions. As an alternative to the present scheme, this note proposes quantitative methods for such valuations in order to... View Details

Keywords: Valuation; Intellectual Property

February 2000
Case

Bluemercury: Leveraging the Click and Mortar Business Model

By: Lynda M. Applegate and Karen Barone

Keywords: Business Model

Find at Harvard

1 Apr 2001
Conference Presentation

Knowledge Sharing Practices and Technology Use Norms in Dispersed Development Teams

By: Deborah Soule and Lynda M. Applegate

Keywords: Knowledge Sharing; Information Technology; Management Practices and Processes; Knowledge Use and Leverage