Publications

December 2012 (Revised September 2022)
Case

BabbaCo

By: Jeffrey J. Bussgang and Gaurav Jain

Having just raised a Series B financing, the case protagonist is faced with a tough decision: should she "step on the gas" and scale the customer base, or continue focusing on fine-tuning the product and business model. The case describes the various marketing channels... View Details

Keywords: Subscription; Marketing; Scaling; Product-market Fit; Online Marketing; Customers; Decisions; Expansion; Marketing Channels; Business Startups; Growth and Development Strategy; Digital Marketing; Marketing Strategy

Teaching Interest

The Entrepreneurial Manager

By: Jeffrey F. Rayport

This course addresses the issues faced by managers who wish to turn opportunity into viable organizations that create value, and empowers students to develop their own approaches, guidelines, and skills for being entrepreneurial managers.

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Winter 2021
Article

Mobile Internet Usage and Usage-based Pricing

By: Jeffrey Prince and Shane Greenstein

Using data on mobile Internet usage of thousands of individuals, we provide some of the first analyses linking mobile usage to key demographics such as income. We find a reverse-U relationship between mobile Internet usage and income—notably different than the... View Details

Keywords: Mobile Internet Usage; Pricing Strategy; Internet and the Web; Mobile and Wireless Technology; Demographics; Income; Price; Strategy

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October 2016 (Revised October 2023)
Case

Bootstrapping at Lightricks

By: Robert White, Jeffrey J. Bussgang and Christine Snively

By August 2015, two-year-old mobile imaging software startup Lightricks had developed and released two best-selling paid mobile apps, grown to a team of 30, earned a revenue run rate of nearly $10 million, and achieved modest profitability. The bootstrapped company had... View Details

Keywords: Business Startup; Information Technology; Internet and the Web; Entrepreneurship; Mobile and Wireless Technology; Information Infrastructure; Business Startups; Digital Marketing; Finance; Strategy; Technology Industry; Israel

Teaching Interest

Overview

By: Jeffrey J. Bussgang

Launching Technology Ventures
Launching Technology Ventures (LTV) is designed for students who are actively working on their own startups or who will work at early-stage startups. The course material is, in particular, focused on new businesses in the... View Details

10 Feb 2015
News

Why Metrics Get Worse With Scale

03 Jun 2019
News

Collaborations, not tax breaks, are better for growth

Web

Bibliography – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

HBS Home HBS Index Contact Us A New Vision An Essay by Professors Michel Anteby and Rakesh Khurana Introduction The Hawthorne Plant Employee Welfare Illumination Studies and Relay Assembly Test Room Enter Elton Mayo Human Relations and... View Details

February 1997 (Revised April 1998)
Case

first direct (A)

By: Jeffrey F. Rayport

Describes the operations and strategy of the world's largest, fastest growing branchless bank. Using a person-to-person interface over conventional phone lines, First Direct provides standard banking and related financial products to nearly 700,000 customers throughout... View Details

Keywords: Service Delivery; Customer Satisfaction; Banks and Banking; Innovation and Invention; Banking Industry; United Kingdom

November 2022
Case

Wendy Estrella: Scaling Multiple Businesses

By: Jeffrey J. Bussgang and Sarah Mehta

Entrepreneur Wendy Estrella, a self-made, Latina millionaire based in Lawrence, Massachusetts, is attempting to simultaneously scale her law practice as well as her property management and development company. What path should she take for each and can she do it all,... View Details

Keywords: Business Ventures; Change; Competency and Skills; Decision Making; Demographics; Entrepreneurship; Personal Development and Career; Legal Services Industry; Real Estate Industry; Massachusetts

07 Apr 2009
First Look

First Look: April 7, 2009

for Competitive Advantage, edited by Jeffrey Word. John Wiley, forthcoming Abstract In the early twenty-first century, customers are more demanding than ever, and difficult economic times make them all the... View Details

Keywords: Martha Lagace

July 2020
Case

Amanda and Kristen: Mented Cosmetics

By: Steven Rogers, Jeffrey J. Bussgang and Alterrell Mills

The co-founders (Black HBS alumnae) of an e-commerce beauty startup explore the unmet needs within the beauty industry. This case study examines the entrepreneurial opportunities that come from identifying an underserved market, specifically within the Black community... View Details

October 2000
Case

New Schools Venture Fund

By: Jeffrey L. Bradach and Nicole Tempest

A new approach to philanthropy, led by venture capitalists and the "new wealth" has emerged in the last two years. They are applying the same accountability criteria from results as they would with their investment portfolio. View Details

Keywords: Venture Capital; Philanthropy and Charitable Giving

Web

Finance Awards & Honors - Faculty & Research

Best Paper Prize in Asset Management from the Midwest Finance Association for "The Market for Sharing Interest Rate Risk: Quantities and Asset Prices" with Umang Khetan, Jane Li, and Ioana Neamtu. 2024 Elisabeth Kempf : Winner of the 2024 Second Place Jensen Prize for... View Details

18 Nov 2016
News

Creating diversity in the innovation economy

Web

Launching Tech Ventures | HBS Online

Description of silent animated video above: Learner scrolls through video interviews from prominent business leaders About the Professor Jeffrey Bussgang Launching Tech Ventures Senior Lecturer of Business... View Details

30 Jul 2013
News

You Found Your Product-Market Fit. Now What?

March 2024
Case

Lyft 2023: Roads to Growth and Differentiation

By: Ranjay Gulati and Jeffrey Huizinga

Set in San Francisco in winter 2023, this case explores the strategic challenges and initiatives at Lyft under the leadership of its new CEO, David Risher. Confronted with declining market share and financial pressures, Risher spent his first six months at the helm... View Details

Keywords: Technology; Turnarounds; Ridesharing; Transition; Strategy; Culture; Change Management; Transportation Industry; Technology Industry