by Geoffrey Jones - Publications - Faculty & Research - Harvard Business School

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Spring 2017
Article

Globalizing Latin American Beauty

By: Geoffrey Jones

This article discusses the growth over time of the beauty industry in Latin America and its bias towards celebrating whiter rather than darker skin. Although alleged Latin American fascination with beauty is regularly ascribed to culture, Latin sensuousness, and... View Details

Keywords: Latin America; Race And Ethnicity; Globalization; Race; Ethnicity; Prejudice and Bias; Beauty and Cosmetics Industry; Latin America

November 2003 (Revised July 2014)
Case

'Walking on a Tightrope': Maintaining London as a Financial Center

By: Geoffrey Jones and Meghan Gallagher-Kernstine

Focuses on the development of London as a leading international financial center and the difficulties it faces maintaining its status. Examines London's history as a financial center from Roman times to the present day. London's position in the 19th century rested on... View Details

Keywords: International Finance; Geographic Location; Governing Rules, Regulations, and Reforms; Business History; Status and Position; Financial Services Industry; Europe; London

September 2016 (Revised December 2018)
Case

Joan Bavaria and Multi-Dimensional Capitalism

By: Geoffrey Jones and Seema Amble

The case examines the career of Joan Bavaria, a pioneer of socially responsible investing and founder of Trillium Asset Management and Ceres, the nonprofit organization advocating for sustainability leadership. It describes her personal journey from art student and... View Details

Keywords: Integrated Corporate Reporting; Corporate Social Responsibility and Impact; Personal Development and Career

July 2010 (Revised September 2023)
Case

Werner von Siemens and the Electric Telegraph

By: Geoffrey Jones and Bjoern von Siemens

This case describes the nineteenth century founding by Werner Siemens of the Siemens electrical business in Germany. Werner's dual role as inventor and entrepreneur is explored as he created one of the world's first multinational enterprises, whose growth initially... View Details

Keywords: Business Organization; Family Business; Entrepreneurship; Multinational Firms and Management; Business History; Growth and Development Strategy; Electronics Industry; Telecommunications Industry; Germany

August 2005 (Revised January 2012)
Case

McKinsey and the Globalization of Consultancy

By: Geoffrey G. Jones and Alexis Lefort

Considers McKinsey's strategy during the first stage of the globalization of the management consultancy industry between the 1950s and 1973. Briefly reviews the history of management consulting before considering the factors that led McKinsey to open its first... View Details

Keywords: History; Demand and Consumers; Strategy; Globalized Firms and Management; Service Operations; Consulting Industry

27 Sep 2011
First Look

First Look: September 27

case:http://cb.hbsp.harvard.edu/cb/product/312029-PDF-ENG Willy Jacobsohn and Beiersdorf: Managing Expropriation and Anti-Semitism Geoffrey G. Jones and Christina LubinskiHarvard Business School Case 811-060... View Details

Keywords: Sean Silverthorne

2013
Book

Entrepreneurship and Multinationals: Global Business and the Making of the Modern World

By: Geoffrey Jones

This book examines the history of entrepreneurship and multinationals in the making of the modern world. In recent years economists, historians, and political scientists have written extensively on the history of globalization and patterns of global wealth and poverty,... View Details

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11 Sep 2012
First Look

First Look: September 11

they made by history, or do they make it? In Indispensable, Harvard Business School professor Gautam Mukunda offers an enticingly fresh look at how and when individual leaders really can make a difference. View Details

Keywords: Sean Silverthorne

September 2015
Supplement

Kaweyan: Female Entrepreneurship and the Past and Future of Afghanistan (B)

By: Geoffrey Jones and Gayle Tzemach Lemmon

This (B) case takes up the story of the Afghan female entrepreneur Kamila Sidiqi between 2009 and 2015. The case opens with U.S. Secretary of State John Kerry praising her achievements at a State Department dinner in March 2015 for the newly elected President of... View Details

Keywords: Business or Company Management; Entrepreneurship; Personal Development and Career; Gender; Afghanistan

September 2023 (Revised January 2024)
Case

Helmy Abouleish: Making a Desert Bloom

By: Geoffrey G. Jones and Maxim Pike Harrell

This case examines the history of prominent Egyptian-based social enterprise SEKEM from its foundation in 1977 until the COP27 conference held in Sharm El-Sheikh in 2022. Led by father and son team Ibrahim and Helmy Abouleish, SEKEM turned desert into farmland using... View Details

Keywords: Agribusiness; Climate Change; Values and Beliefs; Social Enterprise; Agriculture and Agribusiness Industry; Egypt

Teaching Interest

The Entrepreneurial Manager (TEM)

By: Archie L. Jones

This course addresses the issues faced by managers who wish to turn opportunity into viable organizations that create value, and empowers students to develop their own approaches, guidelines and skills for being entrepreneurial managers.

This course teaches... View Details

July 2006
Article

Bringing History (Back) into International Business

By: G. Jones and Tarun Khanna

We argue that the field of international business should evolve its rhetoric from the relatively uncontroversial idea that 'history matters' to exploring how it matters. We discuss four conceptual channels through which history matters, illustrating each with a major... View Details

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November 2003 (Revised May 2016)
Case

Weetman Pearson and the Mexican Oil Industry (A)

By: Geoffrey Jones and Lisa Bud-Freirman

Taught in the MBA Evolution of Global Business course, a business history course on the growth of multinationals. Explores the role of the British entrepreneur Weetman Pearson in developing the Mexican oil industry before 1914. Shows this entrepreneur's evolution from... View Details

Keywords: History; Risk and Uncertainty; Non-Renewable Energy; Growth Management; Multinational Firms and Management; Entrepreneurship; Investment; Developing Countries and Economies; Energy Industry; Mexico

2011
Working Paper

Historical Trajectories and Corporate Competences in Wind Energy

By: Geoffrey Jones and Loubna Bouamane

This working paper surveys the business history of the global wind energy turbine industry between the late nineteenth century and the present day. It examines the long-term prominence of firms headquartered in Denmark, the more fluctuating role of U.S.-based firms,... View Details

Keywords: Business History; Renewable Energy; Competitive Advantage; Technology Adoption; Policy; Business and Government Relations; Energy Industry; United States; Denmark

2013
Chapter

The Global and the Local in the Beauty Industry: A Historical Perspective

This chapter explores the impact of the global beauty industry on beauty ideals. It shows that as the industry internationalized from the late nineteenth century, there was a homogenization of beauty ideals and practices around the world. Western and white beauty... View Details

Keywords: Business History; Globalization; History; Beauty and Cosmetics Industry; Asia; Europe; Latin America; Middle East; North and Central America; South America

April–June 2014
Article

Firmes mondialisées et imaginaire de la beauté

This article highlights the role of business enterprises as influences on ideals of human beauty. The homogenization of such ideals has been one of the most noteworthy features of globalization over the last two centuries. This study suggests that firms were both... View Details

Keywords: American History; Economic History; Business History; Globalization; Entrepreneurship; History; Beauty and Cosmetics Industry; Europe; North and Central America

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2021
Chapter

Sostenibilidad y negocios verdes en América Latina

By: Geoffrey Jones

This chapter in the first-ever business history textbook on Latin America examines the impact of modern business enterprise on the natural environment of the region between the 19th century and the present day. It argues that although global capitalism created much... View Details

Keywords: Environment; Business History; Environmental Sustainability; Latin America; North and Central America

2018
Working Paper

Sustainability and Green Business in Latin America During Globalization Waves

By: Geoffrey Jones

This working paper examines the impact of modern business enterprise on the natural environment of Latin America during the globalization waves between the 19th century and the present day. It argues that although global capitalism created much wealth for the region,... View Details

Keywords: Globalization; Natural Environment; Outcome or Result; Business History; Pollutants; Environmental Sustainability; Green Technology Industry; Beauty and Cosmetics Industry; Tourism Industry; Latin America

25 Mar 2014
First Look

First Look: March 25

link: http://www.palgrave.com/Products/TitlePrint.aspx?PID=362801 August 2013 Proceedings of the National Academy of Sciences Investors Prefer Entrepreneurial Ventures Pitched by Attractive Men By: Brooks, Alison Wood, Laura Huang, Sarah... View Details

Keywords: Sean Silverthorne

2012
Article

Wider dem sauren Mund. Beiersdorfs U.S.-Geschaeft mit der Zahnpastamarke Pebeco

By: G. Jones and Christina Lubinski

This article examines the growth and ultimate demise of the toothpaste brand Pebeco, which was created by the German personal care company Beiersdorf in 1903. The brand was an enormous international success, becoming for a time the largest toothpaste brand in the... View Details

Keywords: Growth and Development; Market Entry and Exit; Problems and Challenges; Marketing Strategy; Markets; Change; Customers; Social Psychology; Science; Brands and Branding; Competitive Strategy; Consumer Products Industry; United States; Germany

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