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  • June 2016 (Revised May 2017)
  • Case

Searching for a New CEO: TiVo 2016

By: David B. Yoffie
In 2015, TiVo initiated a search for a new CEO. This case provides a profile of the CEO search and background on the company. View Details
Keywords: Technological Change; Succession Planning; Information Technology; Strategy; Strategic Planning; Management Succession; Forecasting and Prediction; Change; Entertainment and Recreation Industry; Media and Broadcasting Industry
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  • March 2016 (Revised October 2017)
  • Case

Salesforce.com vs. Siebel (Abridged)

By: David B. Yoffie
Explores the phenomenon of software becoming a service. Salesforce.com has catapulted into the lead for offering a customer relationship management (CRM) solution as a Web-based service. Siebel, the leader in CRM packaged software sales, has to devise a strategy to... View Details
Keywords: Customer Relationship Management; Competitive Strategy; Software
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  • June 2012
  • Teaching Note

Coca-Cola in 2011: In Search of a New Model (TN)

By: David B. Yoffie
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  • November 2009
  • Teaching Note

HTC Corp. in 2009 (TN)

By: David B. Yoffie
Teaching Note for [709466]. View Details
Keywords: Competition; Decisions; Brands and Branding; Customer Value and Value Chain; Telecommunications Industry; Taiwan
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  • February 2006
  • Supplement

Gucci Group N.V. (Domenico De Sole)

By: David B. Yoffie
Keywords: Apparel and Accessories Industry
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  • January 2006
  • Teaching Note

Microsoft in 2005 (TN)

By: David B. Yoffie
Keywords: Software; Information Technology Industry
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  • December 2005
  • Teaching Note

Apple Computer, 2005 (TN)

By: David B. Yoffie
Keywords: Computer Industry
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  • January 2005
  • Teaching Note

Wal-Mart 2005 (TN)

By: David B. Yoffie
Teaching Note to (9-705-460). View Details
Keywords: Retail Industry
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  • August 2003
  • Case

Wintel (B): From NSP to MMX

By: David B. Yoffie
Supplements the (A) case. View Details
Keywords: Computer Industry
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  • May 2002 (Revised February 2005)
  • Teaching Note

Apple Computer 2002 and Apple Computer 2005 (TN)

By: David B. Yoffie
Teaching Note for (9-702-469). View Details
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  • February 2002
  • Teaching Note

Microsoft in 2002 TN

By: David B. Yoffie
Teaching Note for (9-702-411). View Details
Keywords: Information Technology Industry
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  • January 1987
  • Supplement

B-W Footwear Factory Tour, Video

By: David B. Yoffie
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  • December 1986
  • Supplement

Carnes & Co., Video

By: David B. Yoffie
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  • May 1998
  • Teaching Note

Apple Computer 1996, Apple Computer 1997, and Apple Computer 1998 TN

By: David B. Yoffie
Teaching Note for (9-796-126), (9-797-098), and (9-798-099). View Details
Keywords: Computer Industry
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  • July 1993 (Revised May 1998)
  • Teaching Note

Microsoft's Networking Strategy, Note on PC Network SW90 TN

By: David B. Yoffie
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  • July 1993
  • Teaching Note

Reshaping Apple Computer's Destiny 1992 TN

By: David B. Yoffie
Teaching Note for (9-393-011). View Details
Keywords: Computer Industry; California
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  • October 1989 (Revised May 1998)
  • Teaching Note

Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (A) & New Theories of International Trade, Teaching Note

By: David B. Yoffie
Teaching Note for (9-391-106) and (9-390-001). View Details
Keywords: Air Transportation Industry; Manufacturing Industry
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  • January 1989 (Revised June 1989)
  • Teaching Note

Cummins Engine Co. in the Soviet Union, Teaching Note

By: David B. Yoffie
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  • February 1988
  • Case

Intel Corp.--1987

By: David B. Yoffie
Keywords: Semiconductor Industry
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  • August 1987
  • Supplement

Semiconductor Industry Association and the Trade Dispute with Japan, The: Motorola Profile, Supplement

By: David B. Yoffie
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