by Danielle Li - Publications - Faculty & Research

12 Oct 2011
Research & Ideas

Creating Online Ads We Want to Watch

online videos by simply turning away, opening another browser window, or chatting with someone. "It's not at all hard to avoid an ad online even if you can't technically skip it," he says. “It's not at all hard to avoid an ad online even... View Details

Keywords: by Carmen Nobel; Consumer Products

30 Jul 2012
Research & Ideas

How Technology Adoption Affects Global Economies

It's not often that a best seller inspires academic research. If anything, it's usually the other way around. But Harvard Business School Associate Professor Diego A. Comin was motivated by reading Guns, Germs, and Steel, Jared Diamond's... View Details

Keywords: by Carmen Nobel

November–December 2023
Article

Keep Your AI Projects on Track

By: Iavor Bojinov

AI—and especially its newest star, generative AI—is today a central theme in corporate boardrooms, leadership discussions, and casual exchanges among employees eager to supercharge their productivity. Sadly, beneath the aspirational headlines and tantalizing potential... View Details

Keywords: Generative Models; AI and Machine Learning; Success; Failure; Product Development; Technology Adoption

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22 Oct 2019
Research & Ideas

Use Artificial Intelligence to Set Sales Targets That Motivate

lies in finding the sweet spot between these two undesirable outcomes, and determining how compensation can motivate salespeople best. In a recent Harvard Business Review article, Chung and several executives from the consulting firm... View Details

Keywords: by Michael Blanding

24 Mar 2014
Research & Ideas

The Surprising Link Between Language and Corporate Responsibility

with Liang and Luc Renneboog of Tilburg University, and Sunny Li Sun of the University of Missouri—Kansas City to study whether the same held true in business. Would a company's use of language, particularly View Details

Keywords: by Michael Blanding

03 Jan 2014
News

When CEOs Face a Board With a Past

24 Jan 2018
Research & Ideas

How to Get People Addicted to a Good Habit

water dispensers,” says Hussam, an assistant professor at Harvard Business School whose research lies at the intersection of development, behavioral, and health economics. “Which means that when these initiatives don’t work, nobody can... View Details

Keywords: by Carmen Nobel

07 Aug 2018
First Look

New Research and Ideas, August 8, 2018

redeploying anesthesiologists to duties that are more appropriate and reducing their unnecessary duties by 30%. Furthermore, the change in epidural placement location alone in 80% of cases reduced costs by... View Details

Keywords: by Sean Silverthorne

08 Sep 2008
HBS Case

The Value of Environmental Activists

There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details

Keywords: by Sarah Jane Gilbert; Energy; Utilities

31 Aug 2021
Book

Feeling Powerless at Work? Time to Agitate, Innovate, and Orchestrate

pernicious effects that power has." Sharing some of their power with their employees, for example by giving them more autonomy or allowing them to contribute to the decision-making process, can actually lead to better results: higher... View Details

Keywords: by Jay Fitzgerald

28 Jun 2022
Book

The Moral Enterprise: How Two Companies Profit with Purpose

How can government and business work together in this fractious political moment, when finding solutions to pressing problems like inequality and climate change are more urgent than ever? Rebecca Henderson, Harvard University’s John and Natty McArthur University... View Details

Keywords: by Avery Forman

06 Jul 2011
Research & Ideas

Are You a Level-Six Leader?

mission" and is focused, energetic, results-oriented, and highly prized by top management. Achievers pursue goals established by their bosses or by themselves, in a... View Details

Keywords: by Mitch Maidique

11 Aug 2003
Research & Ideas

Why Budgeting Kills Your Company

compensation programs so that managers no longer have an incentive to favor short-term goals over the longer-term health of the company. By getting rid of the inflexible approach to short-term targets, you answer the problem that View Details

Keywords: by Loren Gary

26 Oct 2017
Research Event

In an Era of 'Fake News,' What is the Future of Advertising and Publishing?

pondered the impact of fake news on democracy, the potential for government regulation of the internet, and the future of business models that support traditional media such as newspapers. The event was co-sponsored by the Tow Center for... View Details

Keywords: by Jen Deaderick; Media & Broadcasting; Journalism & News

03 Sep 2024
Research & Ideas

Is It Even Possible to Dam the Flow of Misleading Content Online?

the model, information leading to actual harm often contains specific details that receivers can act upon, such as a sender posting where and when receivers can gather to take part in potentially troublesome activities. By contrast,... View Details

Keywords: by Jay Fitzgerald; Information Technology; Technology

04 Jan 2022
What Do You Think?

Firing McDonald’s Easterbrook: What Could the Board Have Done Differently?

(iStockphoto/tofumax) A corporate board’s most important decision is selecting the organization’s CEO. By the same token, one could argue that a board’s most distasteful decision concerns firing a CEO. Once directors agree to release the... View Details

Keywords: by James Heskett

05 Sep 2018
Research & Ideas

The Hidden Benefit of Giving Back to Open Source Software

productivity from using the software by as much as 100 percent, when compared with free-riding competitors. "Companies that contribute and give back learn how to better use the open source software in their own environment" The... View Details

Keywords: by Kristen Senz; Computer

07 May 2012
Research & Ideas

The Art of Haggling

slice of the pie." The art of negotiation lies in simultaneously creating and claiming value, says Wheeler, who likens it to "riding two different horses at the same time." On the one hand, if we don't explore mutual... View Details

Keywords: by Katie Johnston

10 Sep 2001
Research & Ideas

Do You Have Change Fatigue?

its operating companies. Two weeks after the kickoff event—three fabulous days of inspirational talks by inventors, creators, and consultants—each attendee received a big box with the words "Tool Kit" on the front. It was filled... View Details

Keywords: by Nick Morgan

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

that marketers began to think of the Web as an advertising medium, U.S. Internet advertisers spent $940 million; a year later, that number had almost doubled, and some put it as high as $4 billion in 1999. Forecasts on what lies ahead are... View Details

Keywords: by Susan Young

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